gillette.com
experience an exceptional shave with gillette mens razors, engineered to give you a comfortably smooth shave every time. shop shaving products & more!
GRIPS CUSTOMERS & RESEARCH PARTNERS
gillette.com Annual Revenue and Growth
gillette.com's annual sales on its online store amounted to $8.7M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
gillette.com's monthly revenueOVER TIME
Over the past three months, gillette.com revenue has experienced growth of 84%, compared to the preceding three months.
gillette.com competitors
In October 2025, gillette.com outperformed its competitors in terms of revenue, with a total of $652,693. The closest competitor in revenue was thebeardstruggle.com with $294,203. gillette.com also had the highest number of transactions at 7,683, compared to the closest competitor, beardbrand.com, with 1,646 transactions. Additionally, gillette.com had the highest number of sessions at 510,093, followed by thebeardstruggle.com with 173,593 sessions. In terms of average order value (AOV), gillette.com fell within the range of $75-100, while competitors like thebeardstruggle.com and beardbrand.com had higher AOV ranges of $100-125. However, gillette.com had a competitive conversion rate of 1.50-2.00%, matching cremocompany.com and thebeardstruggle.com. Overall, gillette.com showcased strong performance metrics compared to its competitors in October 2025.
Revenue share by device at gillette.com
In October large majority of sales on gillette.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gillette.com channels
Identify top traffic channels that drive growth for gillette.comand discover how performance of traffic channels has changed over time.
gillette.com Google Ads spend
Evaluate gillette.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gillette.com devices
Review gillette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
