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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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1.1M
Revenue
772.6K
Sessions
1.5-2.0%
Conversion rate
$75-100
Average order value
Online only revenue for gillette.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

experience an exceptional shave with gillette mens razors, engineered to give you a comfortably smooth shave every time. shop shaving products & more!

gillette.com’s revenueOVER TIME
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Over the past three months, gillette.com revenue has experienced decline of 33%, compared to the preceding three months.

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gillette.com revenue decline for last six months
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OVERVIEW
In March 2024, gillette.com, in the HEALTH industry, had online sales revenue of $1,101,471 with a median revenue of $64,816, while harrys.com had the highest revenue at $2,552,952. Conversion rate for gillette.com was 1.50-2.00%, with a very high rate at 3.68% and a low rate at 1.62%. AOV was $75-100, with a high of $367 and a low of $74. gillette.com had 772,591 sessions, below the highest of 1,322,408 from harrys.com and above the median of 30,301 in the HEALTH category.
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gillette.com competitors

In comparing gillette.com to its competitors in the grooming and shaving industry, gillette.com stands out with the highest revenue of $1,101,471 and the most transactions at 13,608. However, gillette.com lags behind in terms of conversion rate at 1.50-2.00% and sessions with 772,591. Among its competitors, thebeardstruggle.com has the highest conversion rate at 2.00-2.50% and the highest number of sessions at 191,812, while brio4life.com generates the second-highest revenue of $751,024. cremocompany.com has a lower average order value (AOV) of 25-50, which may indicate a different pricing strategy. beardbrand.com has a lower conversion rate at 0.50-1.00%, and gillettevenus.com falls behind in revenue and transactions compared to gillette.com. Overall, gillette.com maintains a strong position in revenue and transactions but could focus on improving its conversion rate and increasing sessions to compete more effectively with its rivals.

#1 gillettevenus.com
223.3K
Revenue
191.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#2 beardbrand.com
283.3K
Revenue
401.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
#3 cremocompany.com
265.1K
Revenue
305.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
#4 thebeardstruggle.com
460K
Revenue
191.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#5 brio4life.com
751K
Revenue
583.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
gillette.com vs top market performers
gillette.com
top retailers
conversion rate vs average order value for gillette.com and its competitors
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gillette.com brandsby revenue

1
Logo for gillette logoGillette Logo

gillette.com categoriesby revenue

1
Razors & Razor Blades
2
Shaving Kits
3
Shaving & Grooming
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brands overtime comparison

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gillette.com channels

Identify top traffic channels that drive growth for gillette.comand discover how performance of traffic channels has changed over time.

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gillette.com Google Ads spend

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gillette.com devices

Review gillette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gillette.com top markets

Explore gillette.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gillette.com country & global rank

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