gillette.com
experience an exceptional shave with gillette mens razors, engineered to give you a comfortably smooth shave every time. shop shaving products & more!
GRIPS CUSTOMERS & RESEARCH PARTNERS
gillette.com Annual Revenue and Growth
gillette.com's annual sales on its online store amounted to $8.7M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.
gillette.com's monthly revenueOVER TIME
Over the past three months, gillette.com revenue has experienced growth of 40%, compared to the preceding three months.
gillette.com competitors
In September 2025, gillette.com outperformed some of its competitors in terms of revenue, with a total revenue of $609,605. The website also had a higher number of transactions at 7,353 and a large number of sessions at 692,416. The average order value (AOV) for Gillette ranged between $75-100, and their conversion rate was between 1.00-1.50%. In comparison, gillette.com's competitor gillettevenus.com had lower revenue, transactions, and sessions, with an AOV of $50-75 and a conversion rate of 0.00-0.50%. On the other hand, some competitors like thebeardstruggle.com had higher revenue, transactions, and sessions, with a similar AOV and a conversion rate of 1.50-2.00%. Overall, gillette.com showed strength in revenue and conversion rate, but faced competition in terms of session numbers and AOV.
Revenue share by device at gillette.com
In September large majority of sales on gillette.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gillette.com channels
Identify top traffic channels that drive growth for gillette.comand discover how performance of traffic channels has changed over time.
gillette.com Google Ads spend
Evaluate gillette.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gillette.com devices
Review gillette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
