Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
Home/Insights/Retailers/gillette.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for gillette.comgillette.com

Start benchmarking for free
Sign in with GoogleSign up with Google
473.4K
Revenue
Sep 26
446.5K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
Loading...

experience an exceptional shave with gillette mens razors, engineered to give you a comfortably smooth shave every time. shop shaving products & more!

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

gillette.com Annual Revenue and Growth

gillette.com's annual sales on its online store amounted to $5.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.3M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
gillette.com revenue by year

gillette.com's monthly revenueOVER TIME
View real-time data

Over the past three months, gillette.com revenue has experienced decline of 13%, compared to the preceding three months.

View real-time data
gillette.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
gillette.com significantly outperforms the average store in the mens health category in several key metrics for September 2026. With revenue for online sales reaching $473,000, it far exceeds the average store's $131,000. However, its conversion rate of 1.00-1.50% sits within the category's typical range of 1.16% to 3.42%. The average order value (AOV) is $75-100, which is also within the mens health category's typical range of $84 to $457. Furthermore, gillette.com attracted 446,000 sessions, greatly surpassing the average store in the mens health category, which sees around 38,600 sessions a month, highlighting its strong online presence.
Read more

gillette.com competitors

In September 2026, thebeardstruggle.com generated $390,000 in revenue from 3,202 transactions across 230,000 sessions, demonstrating a conversion rate of 1.00-1.50%. While impressive, it trails behind gillette.com, which leads with $473,000 in revenue, 4,741 transactions, and 446,000 sessions, achieving a conversion rate in the same range. Following closely, cremocompany.com earned $104,000 from 2,183 transactions and 201,000 sessions, with a conversion rate matching that of gillette.com. beardbrand.com also performed well with $95,500 in revenue from 896 transactions and 158,000 sessions, but it fell short in comparison to gillette.com. In contrast, gillettevenus.com recorded $33,100 in revenue with 645 transactions and 160,000 sessions, showcasing a lower conversion rate of 0.00-0.50%. Lastly, brio4life.com brought in $66,000 from 554 transactions across 139,000 sessions, also trailing behind the metrics established by gillette.com. Overall, gillette.com significantly outperforms its competitors across all key metrics.

gillettevenus.com screenshot
#1 gillettevenus.com
33.1K
Revenue
159.6K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
beardbrand.com screenshot
#2 beardbrand.com
95.5K
Revenue
157.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
cremocompany.com screenshot
#3 cremocompany.com
104K
Revenue
200.9K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
thebeardstruggle.com screenshot
#4 thebeardstruggle.com
390.5K
Revenue
230.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
brio4life.com screenshot
#5 brio4life.com
66K
Revenue
139.3K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
gillette.com vs top market performers
gillette.com
top retailers
conversion rate vs average order value for gillette.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at gillette.com

In September large majority of sales on gillette.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on gillette.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries gillette.com operates in

gillette.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

gillette.com channels

Identify top traffic channels that drive growth for gillette.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

gillette.com Google Ads spend

Evaluate gillette.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

gillette.com devices

Review gillette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

gillette.com top markets

Explore gillette.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

gillette.com country & global rank

Assess the ranking of gillette.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard