gillette.com
experience an exceptional shave with gillette mens razors, engineered to give you a comfortably smooth shave every time. shop shaving products & more!
GRIPS CUSTOMERS & RESEARCH PARTNERS
gillette.com Annual Revenue and Growth
gillette.com's annual sales on its online store amounted to $8.7M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
gillette.com's monthly revenueOVER TIME
Over the past three months, gillette.com revenue has experienced growth of 107%, compared to the preceding three months.
gillette.com competitors
In November 2025, gillette.com had a revenue of $714,357 with 8,599 transactions and 811,579 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50. In comparison, Gillette's competitors varied in performance. gillettevenus.com had significantly lower revenue at $39,245 with 670 transactions and 97,295 sessions, offering a lower AOV of $50-75 and a conversion rate of 0.50-1.00. beardbrand.com surpassed Gillette with revenue of $238,764, 1,884 transactions, and 187,471 sessions, presenting a higher AOV of $125-150 and a comparable conversion rate of 1.00-1.50. cremocompany.com, thebeardstruggle.com, and brio4life.com fell within the range of Gillette's performance but with some variations in revenue, transactions, sessions, AOV, and conversion rates. Overall, gillette.com maintained a strong position in the market compared to its competitors.
Revenue share by device at gillette.com
In November large majority of sales on gillette.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gillette.com channels
Identify top traffic channels that drive growth for gillette.comand discover how performance of traffic channels has changed over time.
gillette.com Google Ads spend
Evaluate gillette.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gillette.com devices
Review gillette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
