gillette.com
experience an exceptional shave with gillette mens razors, engineered to give you a comfortably smooth shave every time. shop shaving products & more!
GRIPS CUSTOMERS & RESEARCH PARTNERS
gillette.com Annual Revenue and Growth
gillette.com's annual sales on its online store amounted to $5.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
gillette.com's monthly revenueOVER TIME
Over the past three months, gillette.com revenue has experienced decline of 13%, compared to the preceding three months.
gillette.com competitors
In March 2026, gillette.com reported a revenue of $570,486 with 6,368 transactions and 569,056 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, gillette.com outperformed gillettevenus.com, which had a revenue of $43,074, 652 transactions, 75,366 sessions, an AOV of $50-75, and a conversion rate of 0.50-1.00%. However, gillette.com fell short in revenue compared to thebeardstruggle.com, which earned $451,120 with 4,279 transactions, 216,617 sessions, an AOV of $100-125, and a conversion rate of 1.50-2.00%. Overall, gillette.com maintained a strong performance in terms of revenue and conversion rate, but could improve in attracting more transactions and sessions to compete effectively with top performers in the market.
Revenue share by device at gillette.com
In March large majority of sales on gillette.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
gillette.com channels
Identify top traffic channels that drive growth for gillette.comand discover how performance of traffic channels has changed over time.
gillette.com Google Ads spend
Evaluate gillette.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gillette.com devices
Review gillette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
