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Aug 2026
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Home/Insights/Retailers/gillette.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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316.9K
Revenue
Aug 26
504.3K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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experience an exceptional shave with gillette mens razors, engineered to give you a comfortably smooth shave every time. shop shaving products & more!

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gillette.com Annual Revenue and Growth

gillette.com's annual sales on its online store amounted to $5.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
gillette.com revenue by year

gillette.com's monthly revenueOVER TIME
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Over the past three months, gillette.com revenue has experienced decline of 25%, compared to the preceding three months.

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gillette.com revenue decline for last six months
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OVERVIEW
gillette.com performs notably well compared to the average store in the mens health category. In August 2026, the site generated $317,000 in online sales, significantly exceeding the average store's $117,000. However, its conversion rate of 0.50-1.00% falls below the category's typical range of 1.04% to 3.33%. The average order value (AOV) is within the typical range at $75-100, while the average store in the mens health category typically sees AOVs between $83 and $455. Additionally, gillette.com recorded 504,000 sessions, far surpassing the average store in the mens health category, which sees around 29,500 sessions a month.
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gillette.com competitors

beardbrand.com reported a revenue of $123,000 with 981 transactions and 219,000 sessions, showcasing a conversion rate between 0.00-0.50%. In contrast, gillette.com excelled with a revenue of $317,000, the highest number of transactions at 3,376, and a leading 504,000 sessions, resulting in a conversion rate of 0.50-1.00%. thebeardstruggle.com topped the revenue chart at $366,000 but trails in transactions and sessions compared to gillette.com. gillettevenus.com achieved $43,500 in revenue from 712 transactions over 127,000 sessions, while cremocompany.com brought in $91,900 from 2,086 transactions across 239,000 sessions, both of which fall behind gillette.com in all metrics. brio4life.com recorded $78,100 in revenue with 656 transactions from 166,000 sessions. In August 2026, gillette.com stands out as a leader in transactions and sessions while performing robustly in revenue among its competitors.

gillettevenus.com screenshot
#1 gillettevenus.com
43.5K
Revenue
126.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
beardbrand.com screenshot
#2 beardbrand.com
122.5K
Revenue
219.1K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
cremocompany.com screenshot
#3 cremocompany.com
91.9K
Revenue
238.7K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
thebeardstruggle.com screenshot
#4 thebeardstruggle.com
365.8K
Revenue
234.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
brio4life.com screenshot
#5 brio4life.com
78.1K
Revenue
166.2K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
gillette.com vs top market performers
gillette.com
top retailers
conversion rate vs average order value for gillette.com and its competitors
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Revenue share by device at gillette.com

In August large majority of sales on gillette.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on gillette.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries gillette.com operates in

gillette.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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gillette.com channels

Identify top traffic channels that drive growth for gillette.comand discover how performance of traffic channels has changed over time.

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gillette.com Google Ads spend

Evaluate gillette.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gillette.com devices

Review gillette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gillette.com top markets

Explore gillette.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gillette.com country & global rank

Assess the ranking of gillette.com among other retailers within its primary country and worldwide.

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