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May 2025
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Home/Insights/Retailers/gillette.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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320.4K
Revenue
509.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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gillette.com's revenueOVER TIME
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Over the past three months, gillette.com revenue has experienced decline of 25%, compared to the preceding three months.

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gillette.com revenue decline for last six months
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OVERVIEW
In May 2025, gillette.com in the HEALTH industry had a revenue of $320,360, conversion rate of 0.50-1.00%, AOV of $75-100, and 509,193 sessions. The median revenue in the category is $124,390, highest revenue is from harrys.com at $2,511,273, highest conversion rate is 3.33%, highest AOV is $461, lowest conversion rate is 0.96%, lowest AOV is $81, and highest sessions is at 1,546,545.
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gillette.com competitors

In May 2025, gillette.com reported a revenue of $320,360 with 3,641 transactions and 509,193 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. Compared to its competitors, gillette.com performs well in terms of revenue and transactions but falls slightly behind in conversion rate and AOV. The closest competitor, thebeardstruggle.com, generated $313,841 in revenue with 2,510 transactions and 178,441 sessions, offering a higher AOV of $125-150 and a conversion rate of 1.00-1.50%. Other competitors like cremocompany.com, brio4life.com, beardbrand.com, and gillettevenus.com also present varying levels of performance across these metrics, with gillette.com positioned as a strong contender within the market.

gillettevenus.com screenshot
#1 gillettevenus.com
35.1K
Revenue
96.8K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
beardbrand.com screenshot
#2 beardbrand.com
130.8K
Revenue
279.3K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
cremocompany.com screenshot
#3 cremocompany.com
143.8K
Revenue
222.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thebeardstruggle.com screenshot
#4 thebeardstruggle.com
313.8K
Revenue
178.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
brio4life.com screenshot
#5 brio4life.com
95.2K
Revenue
190.5K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
gillette.com vs top market performers
gillette.com
top retailers
conversion rate vs average order value for gillette.com and its competitors
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Revenue share by device at gillette.com

In May large majority of sales on gillette.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.

In May large majority of sales on gillette.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.
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gillette.com channels

Identify top traffic channels that drive growth for gillette.comand discover how performance of traffic channels has changed over time.

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gillette.com Google Ads spend

Evaluate gillette.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gillette.com devices

Review gillette.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gillette.com top markets

Explore gillette.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gillette.com country & global rank

Assess the ranking of gillette.com among other retailers within its primary country and worldwide.

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