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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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10.5M
Revenue
3.5M
Sessions
1.5-2.0%
Conversion rate
$150-175
Average order value
Online only revenue for manscaped.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Manscaped.com is an online platform that offers a range of grooming products for men. Their inventory includes trimmers, electric shavers, razor sets, and essential accessories. These carefully designed products are specifically tailored to enhance mens grooming routines while promoting personal care and hygiene.

manscaped.com’s revenueOVER TIME
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Over the past three months, manscaped.com revenue has experienced decline of 24%, compared to the preceding three months.

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manscaped.com revenue decline for last six months
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OVERVIEW
In May 2024, manscaped.com, in the FASHION AND APPAREL industry, generated $10,518,613 in online sales with a conversion rate of 1.50-2.00% and an average order value (AOV) of $150-175. This is below the very high AOV of $386 and conversion rate of 3.06% in the industry. Despite having 3,476,898 sessions, the website falls short compared to the top performer shein.com with 197,636,423 sessions. The industry's median revenue of $121,484 indicates room for growth for manscaped.com to compete with the largest online store, macys.com, with revenue of $669,720,873.
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manscaped.com competitors

manscaped.com stands out among its competitors with a revenue of $10,518,613 and 68,936 transactions from 3,476,898 sessions in May 2024. Its average order value (AOV) ranges from $150-175, and it boasts a conversion rate of 1.50-2.00%. In comparison, peteandpedro.com generated $403,644 in revenue with 6,817 transactions from 379,135 sessions, offering an AOV of $50-75 and a similar conversion rate. gillette.com performed slightly better with $703,920 in revenue, 9,421 transactions from 779,259 sessions, and an AOV of $50-75, but a lower conversion rate of 1.00-1.50%. brio4life.com had a revenue of $501,029, 5,212 transactions from 665,399 sessions, with an AOV of $75-100 and a conversion rate of 0.50-1.00%. brickellmensproducts.com generated $219,386 in revenue with 3,917 transactions from 220,250 sessions, offering an AOV of $50-75 and a conversion rate of 1.50-2.00%. Lastly, meridiangrooming.com outperformed in terms of conversion rate with a high 4.50-5.00% but had a revenue of $591,168, 10,283 transactions from 216,559 sessions, and an AOV of $50-75. Overall, manscaped.com excels in revenue, transactions, and AOV compared to its competitors.

#1 gillette.com
703.9K
Revenue
779.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
#2 brio4life.com
501K
Revenue
665.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
#3 peteandpedro.com
403.6K
Revenue
379.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#4 meridiangrooming.com
591.2K
Revenue
216.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
#5 brickellmensproducts.com
219.4K
Revenue
220.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
manscaped.com vs top market performers
manscaped.com
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conversion rate vs average order value for manscaped.com and its competitors
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manscaped.com brandsby revenue

manscaped.com categoriesby revenue

1
Health & Beauty
2
Razors & Razor Blades
3
Underwear
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brands overtime comparison

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manscaped.com channels

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manscaped.com Google Ads spend

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manscaped.com devices

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manscaped.com top markets

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manscaped.com country & global rank

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