Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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363.7K
Revenue
103K
Sessions
2.5-3.0%
Conversion rate
$125-150
Average order value
Online only revenue for rapala.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.

rapala.com’s revenueOVER TIME
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Over the past three months, rapala.com revenue has experienced decline of 15%, compared to the preceding three months.

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rapala.com revenue decline for last six months
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OVERVIEW
In September 2024, rapala.com, an online sports store, generated $363,732 in revenue with a conversion rate of 2.50-3.00% and an average order value of $125-150. With 103,028 sessions, it falls below the highest session count of 44,386,968 from garmin.com but exceeds the median of 34,499 in the SPORTS industry. Despite not reaching the top revenue or conversion rate levels of its competitors, rapala.com demonstrates consistent performance in driving sales and engagement among online shoppers.
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rapala.com competitors

When comparing rapala.com to its competitors, it is clear that rapala.com falls behind in terms of revenue and sessions. tacklewarehouse.com leads the pack with a revenue of $4,525,463 and over 1 million sessions, while rapala.com only generates $363,732 in revenue with 103,028 sessions. omniafishing.com also outperforms rapala.com with $1,373,628 in revenue and 144,003 sessions. However, rapala.com is on par with berkley-fishing.com in terms of average order value (AOV) and conversion rate, both falling within the range of $125-150 for AOV and 2.50-3.00% for conversion rate. Overall, rapala.com may need to focus on increasing its revenue and sessions to better compete with top performers like tacklewarehouse.com and omniafishing.com in the fishing tackle industry.

#1 tacklewarehouse.com
4.5M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
#2 omniafishing.com
1.4M
Revenue
144K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
#3 thetackleroom.com
80.2K
Revenue
15.8K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
#4 berkley-fishing.com
326.3K
Revenue
91.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
#5 franksgreatoutdoors.com
99.4K
Revenue
58.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
rapala.com vs top market performers
rapala.com
top retailers
conversion rate vs average order value for rapala.com and its competitors
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rapala.com brandsby revenue

rapala.com categoriesby revenue

1
Apparel & Accessories
2
Electric Knives
3
Overalls
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brands overtime comparison

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rapala.com channels

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rapala.com Google Ads spend

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rapala.com devices

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rapala.com top markets

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rapala.com country & global rank

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