Grips
May 2024
All countries
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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585K
Revenue
195.1K
Sessions
2.5-3.0%
Conversion rate
$100-125
Average order value
Online only revenue for rapala.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.

rapala.com’s revenueOVER TIME
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Over the past three months, rapala.com revenue has experienced growth of 24%, compared to the preceding three months.

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rapala.com revenue growth for last six months
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OVERVIEW
In May 2024, rapala.com in the SPORTS industry had online sales revenue of $584,951, a conversion rate of 2.50-3.00%, an AOV of $100-125, and 195,134 sessions. The median revenue in the industry was $134,873, the highest revenue was $159,990,717 from garmin.com, the highest conversion rate was 2.84%, the lowest conversion rate was 0.7%, the highest AOV was $540, the lowest AOV was $75, the highest number of sessions was 43,545,883 from dickssportinggoods.com, and the median sessions were 45,277.
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rapala.com competitors

In comparison to its competitors, rapala.com falls behind in terms of revenue, with a total of $584,951 in May 2024. tacklewarehouse.com leads the pack with $7,928,349 in revenue, followed by omniafishing.com with $2,027,290. However, rapala.com boasts a decent number of transactions at 5,076, with a competitive conversion rate of 2.50-3.00%. In contrast, franksgreatoutdoors.com has a lower revenue of $127,873 but a similar conversion rate. berkley-fishing.com falls in the middle in terms of revenue and transactions, while thetackleroom.com shows potential with a higher revenue of $248,161 and a conversion rate of 3.50-4.00%. Despite lagging behind in revenue compared to its competitors, rapala.com maintains a steady performance with a solid number of transactions and a respectable conversion rate in the online fishing gear market.

#1 tacklewarehouse.com
7.9M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
#2 omniafishing.com
2M
Revenue
227.3K
Sessions
5.0-5.5%
Conv. rate
$175-200
AOV
#3 thetackleroom.com
248.2K
Revenue
35.5K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
#4 berkley-fishing.com
387.7K
Revenue
100.1K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#5 franksgreatoutdoors.com
127.9K
Revenue
79.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
rapala.com vs top market performers
rapala.com
top retailers
conversion rate vs average order value for rapala.com and its competitors
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rapala.com brandsby revenue

rapala.com categoriesby revenue

1
Hardware
2
Electric Knives
3
Home & Garden
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brands overtime comparison

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rapala.com channels

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rapala.com Google Ads spend

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rapala.com devices

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rapala.com top markets

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rapala.com country & global rank

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