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Jul 2025
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Home/Insights/Retailers/tackledirect.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.2M
Revenue
262.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
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TackleDirect.com is an online retailer that offers a wide range of fishing gear and equipment. Their inventory includes fishing rods, reels, lures, tackle boxes, lines, and an assortment of fishing accessories. The website provides a convenient platform for anglers to purchase all their fishing essentials from popular brands.

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tackledirect.com's revenueOVER TIME
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Over the past three months, tackledirect.com revenue has experienced decline of 4.3%, compared to the preceding three months.

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tackledirect.com revenue decline for last six months
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OVERVIEW
tackledirect.com's revenue for online sales in July 2025 was $1,212,287, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $175-200. The website had a total of 262,265 sessions during the month, which is above the median sessions in the SPORTS category at 31,360. The largest online store in the SPORTS industry is garmin.com with a revenue of $184,671,976 and the highest sessions at 47,307,199. Despite having a lower revenue and sessions than the industry leader, tackledirect.com maintains a healthy performance within the SPORTS category.
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tackledirect.com competitors

In July 2025, tackledirect.com reported a revenue of $1,212,287 from 6,462 transactions with 262,265 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 2.00-2.50%. Compared to its competitors, tackledirect.com falls behind tacklewarehouse.com, which generated $4,510,618 in revenue from 14,957 transactions and 1,537,508 sessions, with a higher AOV of $300-325 but a lower conversion rate of 0.50-1.00%. However, tackledirect.com outperforms meltontackle.com in terms of revenue and conversion rate, but lags behind in transactions and sessions. jandh.com and americanlegacyfishing.com both have lower revenues compared to tackledirect.com, but jandh.com has a higher AOV and conversion rate. Finally, westmarine.com leads the pack with a revenue of $12,879,883, 43,653 transactions, 2,174,792 sessions, an AOV of $275-300, and a conversion rate matching tackledirect.com at 2.00-2.50%.

tacklewarehouse.com screenshot
#1 tacklewarehouse.com
4.5M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
meltontackle.com screenshot
#2 meltontackle.com
899.6K
Revenue
91.2K
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
jandh.com screenshot
#3 jandh.com
248.6K
Revenue
51.4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
americanlegacyfishing.com screenshot
#4 americanlegacyfishing.com
192.4K
Revenue
64.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
westmarine.com screenshot
#5 westmarine.com
12.9M
Revenue
2.2M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
tackledirect.com vs top market performers
tackledirect.com
top retailers
conversion rate vs average order value for tackledirect.com and its competitors
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Revenue share by device at tackledirect.com

In July large majority of sales on tackledirect.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on tackledirect.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tackledirect.com channels

Identify top traffic channels that drive growth for tackledirect.comand discover how performance of traffic channels has changed over time.

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tackledirect.com Google Ads spend

Evaluate tackledirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tackledirect.com devices

Review tackledirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tackledirect.com top markets

Explore tackledirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tackledirect.com country & global rank

Assess the ranking of tackledirect.com among other retailers within its primary country and worldwide.

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