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Nov 2025
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Home/Insights/Retailers/tackledirect.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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966.6K
Revenue
Nov 25
207.1K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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TackleDirect.com is an online retailer that offers a wide range of fishing gear and equipment. Their inventory includes fishing rods, reels, lures, tackle boxes, lines, and an assortment of fishing accessories. The website provides a convenient platform for anglers to purchase all their fishing essentials from popular brands.

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tackledirect.com Annual Revenue and Growth

tackledirect.com's annual sales on its online store amounted to $28.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$28.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tackledirect.com revenue by year

tackledirect.com's monthly revenueOVER TIME
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Over the past three months, tackledirect.com revenue has experienced decline of 23%, compared to the preceding three months.

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tackledirect.com revenue decline for last six months
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OVERVIEW
In November 2025, tackledirect.com achieved online sales of $966,559, significantly outperforming the sports industry median of $89,556, though still far below industry leader garmin.com. Its conversion rate ranged between 2.50-3.00%, close to the high benchmark of 3.31%. The average order value (AOV) stood between $150-175, notably below the sector's high of $552. With 207,091 sessions, tackledirect.com surpassed the median of 31,405 but lagged significantly behind the top player dickssportinggoods.com, which recorded 57,640,222 sessions, highlighting its strong market presence amidst competitive challenges.
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tackledirect.com competitors

In November 2025, tackledirect.com reported revenue of $966,559 from 5,704 transactions and 207,091 sessions with an average order value (AOV) of $150-175 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, tacklewarehouse.com outperformed TackleDirect with revenue of $3,922,118 from 11,249 transactions and 1,110,555 sessions, boasting a higher AOV of $325-350 but a lower conversion rate of 1.00-1.50%. meltontackle.com also surpassed TackleDirect with revenue of $1,476,527 from 5,094 transactions and 170,133 sessions, with a slightly higher AOV of $275-300 and a similar conversion rate of 2.50-3.00%. Overall, TackleDirect held its own in the competitive fishing tackle market, but had room for growth in terms of revenue and session numbers compared to its top competitors.

tacklewarehouse.com screenshot
#1 tacklewarehouse.com
3.9M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
meltontackle.com screenshot
#2 meltontackle.com
1.5M
Revenue
170.1K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
jandh.com screenshot
#3 jandh.com
191.6K
Revenue
39.9K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
americanlegacyfishing.com screenshot
#4 americanlegacyfishing.com
92K
Revenue
27.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
westmarine.com screenshot
#5 westmarine.com
8.5M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
tackledirect.com vs top market performers
tackledirect.com
top retailers
conversion rate vs average order value for tackledirect.com and its competitors
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Revenue share by device at tackledirect.com

In November large majority of sales on tackledirect.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on tackledirect.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tackledirect.com channels

Identify top traffic channels that drive growth for tackledirect.comand discover how performance of traffic channels has changed over time.

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tackledirect.com Google Ads spend

Evaluate tackledirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tackledirect.com devices

Review tackledirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tackledirect.com top markets

Explore tackledirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tackledirect.com country & global rank

Assess the ranking of tackledirect.com among other retailers within its primary country and worldwide.

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