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Oct 2025
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Home/Insights/Retailers/tackledirect.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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913.5K
Revenue
Oct 25
214.9K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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TackleDirect.com is an online retailer that offers a wide range of fishing gear and equipment. Their inventory includes fishing rods, reels, lures, tackle boxes, lines, and an assortment of fishing accessories. The website provides a convenient platform for anglers to purchase all their fishing essentials from popular brands.

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tackledirect.com Annual Revenue and Growth

tackledirect.com's annual sales on its online store amounted to $28.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$28.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tackledirect.com revenue by year

tackledirect.com's monthly revenueOVER TIME
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Over the past three months, tackledirect.com revenue has experienced decline of 24%, compared to the preceding three months.

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tackledirect.com revenue decline for last six months
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OVERVIEW
In October 2025, tackledirect.com generated $913,460 in online sales, significantly exceeding the sports industry median of $84,340, while its conversion rate of 2.50-3.00% remained competitive against the high benchmark of 3.14%. The average order value (AOV) ranged from $150-175, lower than the industry's peak of $550, but well above the minimum of $75. With 214,854 sessions, tackledirect.com outperformed the sports median of 29,455, though it trailed far behind the leading site, dickssportinggoods.com, which amassed an impressive 38,669,098 sessions, underscoring a strong market presence.
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tackledirect.com competitors

In October 2025, tackledirect.com lagged behind its competitors in terms of revenue, with only $913,460 compared to Tackle Warehouse's $3,300,221 and Melton Tackle's $1,470,210. However, tackledirect.com had a higher average order value (AOV) of $150-175, compared to Tackle Warehouse and Melton Tackle's $300-325. In terms of conversion rate, tackledirect.com fell in the middle at 2.50-3.00, with J&H Tackle and American Legacy Fishing at 0.50-1.00, and Tackle Warehouse and West Marine at 0.50-1.00 and 2.00-2.50, respectively. Despite having fewer transactions and sessions than some of its competitors, tackledirect.com maintained a competitive AOV and conversion rate, indicating potential for growth and optimization in the future.

tacklewarehouse.com screenshot
#1 tacklewarehouse.com
3.3M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
meltontackle.com screenshot
#2 meltontackle.com
1.5M
Revenue
134.9K
Sessions
3.5-4.0%
Conv. rate
$300-325
AOV
jandh.com screenshot
#3 jandh.com
233.5K
Revenue
66.8K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
americanlegacyfishing.com screenshot
#4 americanlegacyfishing.com
89.8K
Revenue
32.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
westmarine.com screenshot
#5 westmarine.com
8M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
tackledirect.com vs top market performers
tackledirect.com
top retailers
conversion rate vs average order value for tackledirect.com and its competitors
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Revenue share by device at tackledirect.com

In October large majority of sales on tackledirect.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on tackledirect.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tackledirect.com channels

Identify top traffic channels that drive growth for tackledirect.comand discover how performance of traffic channels has changed over time.

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tackledirect.com Google Ads spend

Evaluate tackledirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tackledirect.com devices

Review tackledirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tackledirect.com top markets

Explore tackledirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tackledirect.com country & global rank

Assess the ranking of tackledirect.com among other retailers within its primary country and worldwide.

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