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Sep 2024
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Home/Insights/Retailers/metro.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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20.6M
Revenue
2.3M
Sessions
3.0-3.5%
Conversion rate
$275-300
Average order value
Online only revenue for metro.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Mit Leidenschaft für Qualität ausgesucht: Im Lebensmittel- und Non-Food-Großhandel der METRO finden Großverbraucher und Gastronomen, was sie suchen!

metro.de’s revenueOVER TIME
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Over the past three months, metro.de revenue has experienced decline of 6.6%, compared to the preceding three months.

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metro.de revenue decline for last six months
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OVERVIEW
In September 2024, metro.de in the FOOD AND DRINK industry generated $20,620,747 in online sales, with a conversion rate of 3.00-3.50% and an AOV of $275-300. The store with the highest revenue was kroger.com at $340,850,342, the highest conversion rate was 5.61%, and the highest AOV was $188. metro.de had 2,291,001 sessions, while the highest number of sessions was 42,085,541 for kroger.com, with a median of 17,767 sessions for the FOOD AND DRINK category.
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metro.de competitors

When comparing metro.de to its competitors in the online food and hospitality industry in September 2024, metro.de stands out with a significantly higher revenue of €20,620,747 generated from 71,901 transactions and 2,291,001 sessions. Its average order value (AOV) falls within the range of €275-300, with a conversion rate of 3.00-3.50%. In contrast, its closest competitor, gastro-hero.de, generated €1,133,698 from 2,973 transactions and 248,279 sessions, with a higher AOV of €375-400 but a lower conversion rate of 1.00-1.50%. Other competitors like xxlgastro.de, intergastro.de, deutschesee.de, and send-a-fish.de also have varying revenue, transaction, session, AOV, and conversion rate metrics, showcasing the diversity within the industry. Overall, metro.de's strong performance in revenue, transactions, and conversion rate solidify its position as a top player in the market.

#1 intergastro.de
452.6K
Revenue
69.6K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
#2 gastro-hero.de
1.1M
Revenue
248.3K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
#3 xxlgastro.de
717.6K
Revenue
102K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#4 deutschesee.de
402.8K
Revenue
265.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#5 send-a-fish.de
249.4K
Revenue
64.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for kaufland.dekaufland.de
Favicon for mediamarkt.demediamarkt.de
Favicon for wayfair.dewayfair.de
Favicon for metro.demetro.de
$20.6M
Favicon for manomano.demanomano.de
Favicon for vidaxl.devidaxl.de
Favicon for gastro-hero.degastro-hero.de
Favicon for xxlgastro.dexxlgastro.de
Favicon for intergastro.deintergastro.de
Favicon for deutschesee.dedeutschesee.de
TOP MARKET PERFORMERSby revenue
1
Favicon for kaufland.dekaufland.de
$125.2M
2
Favicon for mediamarkt.demediamarkt.de
3
Favicon for wayfair.dewayfair.de
4
Favicon for metro.demetro.de
5
Favicon for manomano.demanomano.de
6
Favicon for vidaxl.devidaxl.de
7
Favicon for gastro-hero.degastro-hero.de
8
Favicon for xxlgastro.dexxlgastro.de
9
Favicon for intergastro.deintergastro.de
10
Favicon for deutschesee.dedeutschesee.de
metro.de vs top market performers
metro.de
top retailers
conversion rate vs average order value for metro.de and its competitors
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metro.de brandsby revenue

1
Logo for stalgastStalgast
Top retailers:amazon.deebay.deprofishop.de
2
Logo for vidaxlVidaxl
Top retailers:amazon.demanomano.co.ukamazon.co.uk
3
Logo for combisteelCombisteel
Top retailers:ebay.dexxlgastro.de
4
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Top retailers:currys.co.ukwayfair.commediamarkt.de
5
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Top retailers:amazon.comcurrys.co.ukwalmart.com

metro.de categoriesby revenue

1
Kitchen Appliances
Top retailers:keurig.comamazon.comamazon.de
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Kitchen & Dining
Top retailers:macys.comamazon.comtotalwine.com
4
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Top retailers:macys.comzara.comralphlauren.com
5
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Top retailers:lowes.comamazon.co.ukamazon.com
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brands overtime comparison

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metro.de channels

Identify top traffic channels that drive growth for metro.deand discover how performance of traffic channels has changed over time.

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metro.de Google Ads spend

Evaluate metro.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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metro.de devices

Review metro.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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metro.de top markets

Explore metro.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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metro.de country & global rank

Assess the ranking of metro.de among other retailers within its primary country and worldwide.

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