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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for metro.demetro.de

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23.1M
Revenue
2.8M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
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Mit Leidenschaft für Qualität ausgesucht: Im Lebensmittel- und Non-Food-Großhandel der METRO finden Großverbraucher und Gastronomen, was sie suchen!

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metro.de's revenueOVER TIME
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Over the past three months, metro.de revenue has experienced growth of 5.6%, compared to the preceding three months.

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metro.de revenue growth for last six months
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OVERVIEW
In May 2025, metro.de, an online FOOD AND DRINK store, generated $23,070,386 in revenue, with a conversion rate of 3.00-3.50% and an AOV of $250-275. This falls below the category's median revenue of $43,931, with kroger.com leading at $363,978,512. The very high conversion rate in the industry is 5.52% and the AOV is $188, while the very low is 1.54% and $49, respectively. metro.de had 2,758,682 sessions, with kroger.com boasting 41,111,924 and a median of 14,871 in the FOOD AND DRINK sector.
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metro.de competitors

In May 2025, metro.de outperformed its competitors in terms of revenue, with a total of €23,070,386. However, when looking at individual metrics, it can be seen that similar_domain xxlgastro.de had the highest Average Order Value (AOV) range of €550-€575, while deutschesee.de had the lowest AOV range of €75-€100. In the number of transactions, deutschesee.de had the highest with 4,390 transactions, followed by gastro-hero.de with 2,011 transactions. In terms of conversion rate, metro.de and send-a-fish.de tied for the highest range at 3.00-3.50%, while gastro-hero.de had the lowest range of 0.50-1.00%. Despite leading in revenue, metro.de could potentially improve its AOV and transaction numbers to stay ahead of the competition in the online food service industry.

intergastro.de screenshot
#1 intergastro.de
344.7K
Revenue
49.7K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
gastro-hero.de screenshot
#2 gastro-hero.de
687.5K
Revenue
269.3K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
xxlgastro.de screenshot
#3 xxlgastro.de
402.6K
Revenue
63.8K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
deutschesee.de screenshot
#4 deutschesee.de
417.9K
Revenue
266.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
send-a-fish.de screenshot
#5 send-a-fish.de
108.8K
Revenue
27.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
metro.de vs top market performers
metro.de
top retailers
conversion rate vs average order value for metro.de and its competitors
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Revenue share by device at metro.de

In May large majority of sales on metro.de, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.

In May large majority of sales on metro.de, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.
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metro.de channels

Identify top traffic channels that drive growth for metro.deand discover how performance of traffic channels has changed over time.

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metro.de Google Ads spend

Evaluate metro.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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metro.de devices

Review metro.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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metro.de top markets

Explore metro.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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metro.de country & global rank

Assess the ranking of metro.de among other retailers within its primary country and worldwide.

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