Grips
Jul 2024
All countries
Home/Insights/Retailers/marykay.com
TRANSACTION INTELLIGENCE - JUL 2024 GLOBALLY

Favicon for marykay.commarykay.com

Get marykay.com updates
Book a demo
2.2M
Revenue
739K
Sessions
3.0-3.5%
Conversion rate
$75-100
Average order value
Online only revenue for marykay.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

marykay.com’s revenueOVER TIME
View real-time data

Over the past three months, marykay.com revenue has experienced decline of 6.1%, compared to the preceding three months.

View real-time data
marykay.com revenue decline for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
marykay.com for July 2024 in BEAUTY AND COSMETICS: Revenue $2,217,279, Conversion Rate 3.00-3.50%, AOV $75-100, Sessions 738,969. Industry median: Revenue $56,537, Conversion Rate 1.37-4.24%, AOV $51-$188, Sessions 24,850. Top store: ulta.com Revenue $97,984,314, sephora.com Sessions 40,187,527.
Read more

marykay.com competitors

When comparing marykay.com to its competitor runwayroguebeauty.com, Mary Kay's revenue is significantly higher at $2,217,279 compared to $460,639 for Runway Rogue Beauty. Mary Kay also has a much larger number of transactions at 24,107, compared to 5,097 for Runway Rogue Beauty. In terms of sessions, Mary Kay has 738,969 sessions while Runway Rogue Beauty has 135,547 sessions. Both companies have a similar Average Order Value (AOV) range of $75-100, but Mary Kay has a slightly lower conversion rate at 3.00-3.50% compared to Runway Rogue Beauty's 3.50-4.00%. Overall, Mary Kay outperforms Runway Rogue Beauty in terms of revenue, transactions, and sessions, but falls slightly behind in conversion rate.

#1 runwayroguebeauty.com
460.6K
Revenue
135.5K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
marykay.com vs top market performers
marykay.com
top retailers
conversion rate vs average order value for marykay.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

marykay.com brandsby revenue

1
Logo for mary kayMary Kay
2
Logo for dry skinDry Skin

marykay.com categoriesby revenue

1
Lotion & Moisturizer
2
Skin Care Tools
3
Skin Care Masks & Peels
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

marykay.com channels

Identify top traffic channels that drive growth for marykay.comand discover how performance of traffic channels has changed over time.

Book a demo

marykay.com Google Ads spend

Evaluate marykay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

marykay.com devices

Review marykay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

marykay.com top markets

Explore marykay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

marykay.com country & global rank

Assess the ranking of marykay.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard