Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

lulu.com

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16.2M

Revenue

1.2M

Sessions

4.0-4.5%

Conversion rate

$300-325

Average order value

Online only revenue for lulu.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: PUBLISHING AND PRINTING

Lulu.com is an online platform that facilitates self-publishing for individuals, offering a wide range of print-on-demand services. It allows authors to create and sell their books, ebooks, calendars, and other written works worldwide. The website enables aspiring writers and artists to bring their unique creations to a global audience.

lulu.com’s revenueOVER TIME
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Over the past three months, lulu.com revenue has experienced decline of 9.4%, compared to the preceding three months.

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lulu.com revenue decline for last six months

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OVERVIEW

In September 2024, lulu.com, a leading player in the PUBLISHING AND PRINTING industry, generated a staggering $16,225,628 in online sales, with a conversion rate ranging between 4.00-4.50% and an average order value (AOV) of $300-325. With an impressive session count of 1,199,735, lulu.com stands out as the top performer in its category, far surpassing the median revenue of $366,171. Despite facing competition with a very high conversion rate of 5.74% and a high AOV of $658, lulu.com maintains a strong position with its consistent performance metrics.

lulu.com competitors

When comparing lulu.com to its competitors in September 2024, lulu.com falls behind in terms of revenue, transactions, and sessions. lulu.com generated $16,225,628 in revenue from 51,228 transactions and 1,199,735 sessions, with an average order value (AOV) of $300-325 and a conversion rate of 4.00-4.50%. In comparison, purpletrail.com had a revenue of $74,422 from 719 transactions and 14,001 sessions, with an AOV of $100-125 and a conversion rate of 5.00-5.50%. printivity.com outperformed lulu.com with a revenue of $2,215,960 from 4,475 transactions and 112,543 sessions, with an AOV of $475-500 and a conversion rate of 3.50-4.00%. Despite lulu.com having a slightly higher AOV and competitive conversion rate, its overall performance in terms of revenue, transactions, and sessions lags behind its competitors.

#1 printivity.com

2.2M

Revenue

112.5K

Sessions

3.5-4.0%

Conv. rate

$400-500

AOV

#2 purpletrail.com

74.4K

Revenue

14K

Sessions

5.0-5.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

lulu.com vs top market performers

lulu.com

top retailers

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lulu.com brandsby revenue

Edd Gould

Jeff Burton

Justine Limpus Parish

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lulu.com categoriesby revenue

Apparel & Accessories

Top retailers:asos.com eurocarparts.com temu.com

Home & Garden

Top retailers:etsy.com marksandspencer.com ebay.com

Calendars, Organizers & Planners

Top retailers:amazon.com skylightframe.com chrono24.com

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Top retailers:shein.co.uk walmart.com ebay.co.uk

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Top retailers:lowes.com ebay.com magazineluiza.com.br

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lulu.com channels

Identify top traffic channels that drive growth for lulu.comand discover how performance of traffic channels has changed over time.

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lulu.com Google Ads spend

Evaluate lulu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lulu.com devices

Review lulu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lulu.com top markets

Explore lulu.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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