May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

lulu.com

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23.3M

Revenue

1.4M

Sessions

4.5-5.0%

Conversion rate

$350-375

Average order value

Online only revenue for lulu.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: PUBLISHING AND PRINTING

Lulu.com is an online platform that facilitates self-publishing for individuals, offering a wide range of print-on-demand services. It allows authors to create and sell their books, ebooks, calendars, and other written works worldwide. The website enables aspiring writers and artists to bring their unique creations to a global audience.

lulu.com’s revenueOVER TIME
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Over the past three months, lulu.com revenue has experienced growth of 4.7%, compared to the preceding three months.

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lulu.com revenue growth for last six months

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OVERVIEW

lulu.com, the largest online store in PUBLISHING AND PRINTING, had a revenue of $23,277,569 with a median of $472,175. Their conversion rate ranges from 4.50% to 5.00%, with the highest at 5.22% and the lowest at 1.86%. The average order value (AOV) falls between $350 and $375, while the highest AOV in the category is $602 and the lowest is $110. They had a total of 1,390,266 sessions, surpassing the median of 59,372.

lulu.com competitors

When comparing lulu.com to one of its competitors, printivity.com, lulu.com clearly outperforms in terms of revenue, with lulu.com generating $23,277,569 compared to printivity.com's $2,212,511. Additionally, lulu.com also leads in the number of transactions, with 65,101 transactions as opposed to printivity.com's 4,522. However, printivity.com has a higher Average Order Value (AOV) range of $475-$500, while lulu.com's AOV is slightly lower at $350-$375. In terms of sessions, lulu.com records 1,390,266 sessions compared to printivity.com's 113,339 sessions. Finally, lulu.com also has a higher conversion rate of 4.50-5.00%, while printivity.com's conversion rate falls between 3.50-4.00%. Overall, lulu.com exhibits strong performance metrics compared to its competitor in the online printing industry.

#1 printivity.com

2.2M

Revenue

113.3K

Sessions

3.5-4.0%

Conv. rate

$400-500

AOV

CLOSEST COMPETITORSby revenue

lulu.com

$23.3M

printivity.com

TOP MARKET PERFORMERSby revenue

lulu.com

$23.3M

printivity.com

lulu.com vs top market performers

lulu.com

top retailers

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lulu.com brandsby revenue

Edd Gould

Ernesto Valdés Jane

Justine Limpus Parish

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lulu.com categoriesby revenue

Apparel & Accessories

Top retailers:asos.com temu.com nike.com

Home & Garden

Top retailers:ebay.com temu.com etsy.com

Arts & Entertainment

Top retailers:ebay.com walmart.com shein.co.uk

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Top retailers:ebay.co.uk ebay.com temu.com

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Top retailers:nike.com dsw.com zappos.com

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lulu.com channels

Identify top traffic channels that drive growth for lulu.comand discover how performance of traffic channels has changed over time.

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lulu.com Google Ads spend

Evaluate lulu.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lulu.com devices

Review lulu.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lulu.com top markets

Explore lulu.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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