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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

howtocakeit.com

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112.6K

Revenue

31.9K

Sessions

3.0-3.5%

Conversion rate

$100-125

Average order value

Online only revenue for howtocakeit.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: FOOD AND DRINK

howtocakeit.com is a website that offers a range of cake decorating tools, ingredients, and tutorials. It provides a platform for home bakers and cake enthusiasts to learn and enhance their skills through step-by-step instructions, product recommendations, and inspiring images.

howtocakeit.com’s revenueOVER TIME
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Over the past three months, howtocakeit.com revenue has experienced growth of 21%, compared to the preceding three months.

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howtocakeit.com revenue growth for last six months

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OVERVIEW

In September 2024, howtocakeit.com, an industry player in FOOD AND DRINK, achieved a revenue of $112,632 from online sales, surpassing the median revenue of $71,982 but falling short of the largest store at $2,716,534. The site's conversion rate ranged from 3.00-3.50%, with a high of 4.25% and a low of 0.82% within the industry. The average order value (AOV) was between $100-125, compared to a high of $175 and a low of $42. The website attracted 31,914 sessions, below the median of 36,787 and significantly less than the top store's 964,565 sessions.

howtocakeit.com competitors

When comparing howtocakeit.com to its competitors, we can see that howtocakeit.com generates the highest revenue at $112,632, with 1,036 transactions and 31,914 sessions. The average order value (AOV) falls between $100-$125, and the conversion rate is between 3.00-3.50%. In contrast, howtocookthat.net generates $94,239 in revenue with 380 transactions and 57,249 sessions. The AOV for this competitor is higher at $225-$250, but the conversion rate is lower at 0.50-1.00%. givesugar.com, on the other hand, has a revenue of $38,564 with 257 transactions and 9,068 sessions. Their AOV is between $150-$175, and the conversion rate falls between 2.50-3.00%. Overall, howtocakeit.com outperforms its competitors in terms of revenue, transactions, and conversion rate, despite having a slightly lower AOV compared to howtocookthat.net.

#1 givesugar.com

38.6K

Revenue

9.1K

Sessions

2.5-3.0%

Conv. rate

$150-175

AOV

#2 howtocookthat.net

94.2K

Revenue

57.2K

Sessions

0.5-1.0%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

howtocakeit.com vs top market performers

howtocakeit.com

top retailers

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Top products on howtocakeit.comby revenue

#1 Summer Cookie Class 4 Pack with Megan

$90

Price

$31.4K

Revenue

#2 Tea Party Cookies Class with Devon Byerley

$35

Price

$27.2K

Revenue

#3 Summer Treats Class Four Pack with Jyoti Nanra

$90

Price

$26.2K

Revenue

#4 Fall Flavors Cake Slices with Jyoti Nanra

$27.1

Price

Revenue

#5 Sweet Summer Bars Class with Jyoti Nanra

$22

Price

Revenue

#6 Pumpkin Diorama Cookie Class with Megan Warne

$35

Price

Revenue

#7 Flower Shop Cookie Class with Devon Byerley

$35

Price

Revenue

#8 Cookie Lettering Class Recording Bundle

$40

Price

Revenue

#9 The Cookie Decorating Masterclass with Megan Warne

$100

Price

Revenue

#10 The Cake Decorating Masterclass with Yolanda Gampp

$112

Price

Revenue

#1 Summer Cookie Class 4 Pack with Megan

$90

Price

$31.4K

Revenue

#2 Tea Party Cookies Class with Devon Byerley

$35

Price

$27.2K

Revenue

#3 Summer Treats Class Four Pack with Jyoti Nanra

$90

Price

$26.2K

Revenue

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howtocakeit.com brandsby revenue

How To Cake It

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howtocakeit.com categoriesby revenue

Spatulas

Top retailers:amazon.com amazon.co.uk amazon.de

Home & Garden

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Health & Beauty

Top retailers:temu.com next.co.uk sainsburys.co.uk

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Top retailers:shein.co.uk walmart.com ebay.co.uk

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Top retailers:amazon.com walmart.com amazon.co.uk

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howtocakeit.com channels

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howtocakeit.com Google Ads spend

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howtocakeit.com devices

Review howtocakeit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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howtocakeit.com top markets

Explore howtocakeit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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