Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

dragqueenmerch.com

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110.4K

Revenue

37.5K

Sessions

2.0-2.5%

Conversion rate

$125-150

Average order value

Online only revenue for dragqueenmerch.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

DragQueenMerch is the official shop to find the latest and exclusive merch for your favorite drag queen performers worldwide. Top quality apparel and uniquely popular designs available only here. Visit our store & shop for the latest drag queen merchandise at the best price.

dragqueenmerch.com’s revenueOVER TIME
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Over the past three months, dragqueenmerch.com revenue has experienced decline of 35%, compared to the preceding three months.

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dragqueenmerch.com revenue decline for last six months

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OVERVIEW

In August 2024, dragqueenmerch.com in the BEAUTY AND COSMETICS industry generated $110,428 in online sales, with a conversion rate of 2.00-2.50% and an AOV of $125-150. This puts them above the median revenue of $55,432, but below the high conversion rate of 4.4% and high AOV of $186. The website had 37,504 sessions, falling below the highest sessions of 40,912,844 from sephora.com but above the median sessions of 24,118. Ultacom remains the largest online store in the category with $83,234,865 in revenue.

dragqueenmerch.com competitors

When comparing dragqueenmerch.com to its competitors in the drag queen merchandise industry based on data from August 2024, some interesting insights can be gleaned. dragqueenmerch.com stands out with a revenue of $110,428, 810 transactions, 37,504 sessions, an AOV of $125-$150, and a conversion rate of 2.00-2.50. In comparison, queerlydesigns.com lags behind with $5,102 in revenue, 55 transactions, 3,018 sessions, an AOV of $75-$100, and a conversion rate of 1.50-2.00. Meanwhile, worldofwonder.com leads in revenue with $104,237, 1,990 transactions, 39,095 sessions, an AOV of $50-$75, and a high conversion rate of 5.00-5.50. mybestjudymerch.com follows closely behind dragqueenmerch.com with $128,010 in revenue, 1,350 transactions, 35,882 sessions, an AOV of $75-$100, and a conversion rate of 3.50-4.00. dragqueenmerch.com falls within the competitive range but has room for growth to match the revenue and transaction numbers of trixiecosmetics.com, which boasts $466,608 in revenue, 6,868 transactions, 182,371 sessions, an AOV of $50-$75, and a conversion rate of 3.50-4.00. gayprideapparel.com is also a competitor with $18,212 in revenue, 216 transactions, 13,217 sessions, an AOV

#1 worldofwonder.com

104.2K

Revenue

39.1K

Sessions

5.0-5.5%

Conv. rate

$50-75

AOV

#2 mybestjudymerch.com

128K

Revenue

35.9K

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

#3 trixiecosmetics.com

466.6K

Revenue

182.4K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#4 gayprideapparel.com

18.2K

Revenue

13.2K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#5 queerlydesigns.com

5.1K

Revenue

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

dragqueenmerch.com vs top market performers

dragqueenmerch.com

top retailers

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Top products on dragqueenmerch.comby revenue

#1 KATYA BLACK METAL T-Shirt - NEW COLORS

$25

Price

$50.7K

Revenue

#2 Jessica Wild - Tortilla Chips

$24

Price

$25.8K

Revenue

#3 Trixie Mattel. - Eyes Sweatshirt

$31.7

Price

$19.9K

Revenue

#4 Trixie & Katya - P-Watch Polaroid Sweatshirt

$31.6

Price

Revenue

#5 Bianca Del Rio - Salty B*tch T-Shirt

$35.1

Price

Revenue

#6 Bianca Del Rio - Day of the Dead T-Shirt

$35.3

Price

Revenue

#7 Luna Dubois - First Impressions / Not Impressed crop top

$38

Price

Revenue

#8 Katya - Retro Photo Acid Washed T-Shirt

$30.6

Price

Revenue

#9 Trixie and Katya - Collage Satin Pajama Set

$59

Price

Revenue

#10 KATYA "BLACK METAL" FAUX CLOUD DYE ALL OVER PRINT T-SHIRT

$40

Price

Revenue

#1 KATYA BLACK METAL T-Shirt - NEW COLORS

$25

Price

$50.7K

Revenue

#2 Jessica Wild - Tortilla Chips

$24

Price

$25.8K

Revenue

#3 Trixie Mattel. - Eyes Sweatshirt

$31.7

Price

$19.9K

Revenue

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dragqueenmerch.com brandsby revenue

Alloverprint.it

Top retailers:nizmopartsplug.com

Subliminator

Yoycol

Top retailers:ebay.com

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dragqueenmerch.com categoriesby revenue

Shirts & Tops

Top retailers:hm.com uniqlo.com amazon.com

Animals & Pet Supplies

Top retailers:amazon.co.uk amazon.com etsy.com

Toys & Games

Top retailers:adorama.com macys.com target.com

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Top retailers:ebay.co.uk uline.com blackbox.com

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dragqueenmerch.com channels

Identify top traffic channels that drive growth for dragqueenmerch.comand discover how performance of traffic channels has changed over time.

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dragqueenmerch.com Google Ads spend

Evaluate dragqueenmerch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dragqueenmerch.com devices

Review dragqueenmerch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dragqueenmerch.com top markets

Explore dragqueenmerch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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