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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for adidas.fradidas.fr

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9.4M
Revenue
Oct 25
4.1M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: FRANCE
  • Website category: SPORTS
  • D2C

adidas.fr is the official website of the popular sportswear brand Adidas. The website offers a wide range of products, including athletic footwear, clothing, and accessories for men, women, and children. Customers can explore a variety of sports-focused collections and exclusive collaborations while shopping conveniently through the site.

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adidas.fr Annual Revenue and Growth

adidas.fr's annual sales on its online store amounted to $61.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$61.9M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
adidas.fr revenue by year

adidas.fr's monthly revenueOVER TIME
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Over the past three months, adidas.fr revenue has experienced growth of 47%, compared to the preceding three months.

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adidas.fr revenue growth for last six months
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OVERVIEW
In October 2025, adidas.fr generated $9,364,181 in online sales, significantly above the SPORTS median of $84,340 but far below industry leader garmin.com at $185,372,405; with a conversion rate of 2.00-2.50%, adidas.fr is performing well, yet it falls short of the high end of 3.14%, while sessions totaled 4,099,156, a notable figure compared to the median of 29,455 but still distant from the top performer, dickssportinggoods.com, which recorded 38,669,098 sessions; the average order value (AOV) ranged from $75 to $100, matching the lower end of the SPORTS spectrum.
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adidas.fr competitors

In October 2025, adidas.fr generated a revenue of €9,364,181 with 102,262 transactions and 4,099,156 sessions, boasting an average order value (AOV) between €75-100 and a conversion rate of 2.00-2.50%. When comparing adidas.fr to its competitors, adidas.com stands out with a revenue of €46,424,214, 487,606 transactions, and 27,144,703 sessions, maintaining a similar AOV and a slightly lower conversion rate of 1.50-2.00%. zalando.fr follows with €27,772,004 in revenue, 378,499 transactions, and 13,427,958 sessions, featuring a lower AOV and a higher conversion rate of 2.50-3.00%. asos.com leads the pack in revenue at €127,814,446, with 903,675 transactions, and 54,747,830 sessions, showcasing a higher AOV and a similar conversion rate to adidas.fr. stockx.com and sportsdirect.com also display impressive numbers in revenue, transactions, sessions, AOV, and conversion rates compared to adidas.fr, emphasizing the competitive landscape in the e-commerce industry.

adidas.com screenshot
#1 adidas.com
46.4M
Revenue
27.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
zalando.fr screenshot
#2 zalando.fr
27.8M
Revenue
13.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
asos.com screenshot
#3 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
stockx.com screenshot
#4 stockx.com
91.3M
Revenue
24.5M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
sportsdirect.com screenshot
#5 sportsdirect.com
82.7M
Revenue
24.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
adidas.fr vs top market performers
adidas.fr
top retailers
conversion rate vs average order value for adidas.fr and its competitors
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Revenue share by device at adidas.fr

In October large majority of sales on adidas.fr, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on adidas.fr, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.fr channels

Identify top traffic channels that drive growth for adidas.frand discover how performance of traffic channels has changed over time.

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adidas.fr Google Ads spend

Evaluate adidas.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.fr devices

Review adidas.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.fr top markets

Explore adidas.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.fr country & global rank

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