Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for adidas.fradidas.fr

Start benchmarking for free
Sign in with GoogleSign up with Google
3.9M
Revenue
May 26
3.7M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$75-100
AOV
May 26
Loading...
  • Main country of store: FRANCE
  • Website category: SPORTS
  • D2C

adidas.fr is the official website of the popular sportswear brand Adidas. The website offers a wide range of products, including athletic footwear, clothing, and accessories for men, women, and children. Customers can explore a variety of sports-focused collections and exclusive collaborations while shopping conveniently through the site.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

adidas.fr Annual Revenue and Growth

adidas.fr's annual sales on its online store amounted to $71.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$71.7M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
adidas.fr revenue by year

adidas.fr's monthly revenueOVER TIME
View real-time data

Over the past three months, adidas.fr revenue has experienced decline of 25%, compared to the preceding three months.

View real-time data
adidas.fr revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, adidas.fr generated online sales revenue of $3,869,541, significantly higher than the sports industry median of $78,603, yet far below the top competitor rei.com, which reported $178,835,132. The site’s conversion rate ranged between 1.00-1.50%, trailing the industry high of 3.11%, while its average order value (AOV) was between $75-100, falling short of the industry's top AOV of $567. With 3,666,587 sessions, adidas.fr surpassed the median of 29,369 but lagged behind rei.com's impressive 54,842,465 sessions, indicating room for growth in both traffic and conversion metrics.
Read more

adidas.fr competitors

In May 2026, adidas.fr generated a revenue of $3,869,541 with 45,114 transactions from 3,666,587 sessions, resulting in a conversion rate of 1.00-1.50% and an average order value (AOV) of $75-100. In comparison, adidas.com significantly outperformed adidas.fr, earning $74,066,568 from 727,567 transactions across 34,238,143 sessions, with a higher conversion rate of 2.00-2.50% and a higher AOV of $100-125. asos.com leads the pack with revenue of $91,596,950, 680,227 transactions, and an AOV of $125-150, while maintaining a similar conversion rate of 1.00-1.50%. stockx.com, although higher in revenue at $156,205,355, exhibits a very high AOV of $350-375, indicating a different market segment. sportsdirect.com, despite lower revenue at $41,413,555, boasts a strong conversion rate of 2.50-3.00%, showing competitive efficiency.

adidas.com screenshot
#1 adidas.com
74.1M
Revenue
34.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
asos.com screenshot
#2 asos.com
91.6M
Revenue
64.2M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
stockx.com screenshot
#3 stockx.com
156.2M
Revenue
33.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
sportsdirect.com screenshot
#4 sportsdirect.com
41.4M
Revenue
19.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#5 nike.com
350.9M
Revenue
117M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
adidas.fr vs top market performers
adidas.fr
top retailers
conversion rate vs average order value for adidas.fr and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at adidas.fr

In May large majority of sales on adidas.fr, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on adidas.fr, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

adidas.fr channels

Identify top traffic channels that drive growth for adidas.frand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

adidas.fr Google Ads spend

Evaluate adidas.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

adidas.fr devices

Review adidas.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

adidas.fr top markets

Explore adidas.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

adidas.fr country & global rank

Assess the ranking of adidas.fr among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard