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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for adidas.fradidas.fr

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6.7M
Revenue
Jan 26
4.9M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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  • Main country of store: FRANCE
  • Website category: SPORTS
  • D2C

adidas.fr is the official website of the popular sportswear brand Adidas. The website offers a wide range of products, including athletic footwear, clothing, and accessories for men, women, and children. Customers can explore a variety of sports-focused collections and exclusive collaborations while shopping conveniently through the site.

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adidas.fr Annual Revenue and Growth

adidas.fr's annual sales on its online store amounted to $71.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$71.7M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
adidas.fr revenue by year

adidas.fr's monthly revenueOVER TIME
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Over the past three months, adidas.fr revenue has experienced growth of 10%, compared to the preceding three months.

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adidas.fr revenue growth for last six months
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OVERVIEW
In January 2026, adidas.fr generated $6,671,983 in online sales, significantly surpassing the sports industry median of $84,141, but far below the leader, garmin.com at $201,780,487. The site's conversion rate ranged between 1.00-1.50%, below the industry high of 3.0%, while the average order value (AOV) was $75-100, closely aligning with the lower threshold of the sports category. With 4,943,146 sessions, adidas.fr showed strong engagement, though it was substantially lower than dickssportinggoods.com's leading 40,123,045 sessions and below the median of 31,579 for the SPORTS industry.
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adidas.fr competitors

In January 2026, adidas.fr generated $6,671,983 in revenue from 72,129 transactions and 4,943,146 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. In comparison, its competitors had varying performance metrics. adidas.com outperformed adidas.fr with revenue of $43,680,721 from 434,876 transactions and 24,300,320 sessions, boasting an AOV of $100-125 and a conversion rate of 1.50-2.00%. zalando.fr achieved $22,374,477 in revenue from 301,124 transactions and 16,300,224 sessions, with an AOV of $50-75 and a conversion rate of 1.50-2.00%. asos.com had the highest revenue at $121,373,839 from 836,627 transactions and 58,321,788 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. stockx.com and sportsdirect.com also had competitive revenue numbers but varied AOVs and conversion rates compared to adidas.fr.

adidas.com screenshot
#1 adidas.com
43.7M
Revenue
24.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
zalando.fr screenshot
#2 zalando.fr
22.4M
Revenue
16.3M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
asos.com screenshot
#3 asos.com
121.4M
Revenue
58.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
stockx.com screenshot
#4 stockx.com
126.9M
Revenue
32.1M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
sportsdirect.com screenshot
#5 sportsdirect.com
45.1M
Revenue
21.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
adidas.fr vs top market performers
adidas.fr
top retailers
conversion rate vs average order value for adidas.fr and its competitors
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Revenue share by device at adidas.fr

In January large majority of sales on adidas.fr, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on adidas.fr, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.fr channels

Identify top traffic channels that drive growth for adidas.frand discover how performance of traffic channels has changed over time.

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adidas.fr Google Ads spend

Evaluate adidas.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.fr devices

Review adidas.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.fr top markets

Explore adidas.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.fr country & global rank

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