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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for adidas.fradidas.fr

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6.6M
Revenue
4.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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  • Main country of store: FRANCE
  • Website category: SPORTS
  • D2C

adidas.fr is the official website of the popular sportswear brand Adidas. The website offers a wide range of products, including athletic footwear, clothing, and accessories for men, women, and children. Customers can explore a variety of sports-focused collections and exclusive collaborations while shopping conveniently through the site.

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adidas.fr's revenueOVER TIME
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Over the past three months, adidas.fr revenue has experienced growth of 57%, compared to the preceding three months.

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adidas.fr revenue growth for last six months
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OVERVIEW
adidas.fr's online sales revenue in the SPORTS industry for July 2025 was $6,560,575, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. The store had 4,207,544 sessions during the month. The highest online store revenue in the category was garmin.com at $184,671,976, with a conversion rate of 2.9% and an AOV of $547. The store with the most sessions was garmin.com at 47,307,199, while the median sessions in the SPORTS category were 31,360.
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adidas.fr competitors

In July 2025, adidas.fr generated a revenue of €6,560,575 from 69,754 transactions with 4,207,544 sessions, resulting in an average order value (AOV) of €75-100 and a conversion rate of 1.50-2.00%. Compared to its competitors, adidas.fr falls behind in revenue and transactions, with adidas.com leading the pack at €48,078,019 in revenue from 444,943 transactions. However, adidas.fr outperforms zalando.fr in terms of revenue and transactions but lags behind asos.com, stockx.com, and sportsdirect.com. asos.com leads the competitors with a revenue of €88,730,078 and 591,249 transactions. stockx.com has the highest AOV at €300-325, while sportsdirect.com boasts the highest conversion rate of 3.50-4.00%. Overall, adidas.fr's performance is solid but has room for growth to catch up to some of its competitors.

adidas.com screenshot
#1 adidas.com
48.1M
Revenue
26M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
zalando.fr screenshot
#2 zalando.fr
23.7M
Revenue
18.4M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
asos.com screenshot
#3 asos.com
88.7M
Revenue
58.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
stockx.com screenshot
#4 stockx.com
100.3M
Revenue
25.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
sportsdirect.com screenshot
#5 sportsdirect.com
65.5M
Revenue
21.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
adidas.fr vs top market performers
adidas.fr
top retailers
conversion rate vs average order value for adidas.fr and its competitors
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Revenue share by device at adidas.fr

In July large majority of sales on adidas.fr, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on adidas.fr, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.fr channels

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adidas.fr Google Ads spend

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adidas.fr devices

Review adidas.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.fr top markets

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adidas.fr country & global rank

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