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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

adidas.fr

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4.9M

Revenue

Sessions

2.0-2.5%

Conversion rate

$75-100

Average order value

Online only revenue for adidas.fr, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: FRANCE
Website category: SPORTS
D2C

adidas.fr is the official website of the popular sportswear brand Adidas. The website offers a wide range of products, including athletic footwear, clothing, and accessories for men, women, and children. Customers can explore a variety of sports-focused collections and exclusive collaborations while shopping conveniently through the site.

adidas.fr’s revenueOVER TIME
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Over the past three months, adidas.fr revenue has experienced decline of 10%, compared to the preceding three months.

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adidas.fr revenue decline for last six months

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OVERVIEW

In September 2024, adidas.fr in the SPORTS industry had a revenue of $4,858,793, conversion rate of 2.00-2.50%, AOV of $75-100, and 3,033,591 sessions. The median revenue for the category is $95,412, with garmin.com leading at $199,376,920. A very high conversion rate is 3.13%, while a very low is 0.71%. The highest AOV is $561, and the lowest is $78. In terms of sessions, the highest is 44,386,968 at garmin.com, while the median is 34,499 for the SPORTS category.

adidas.fr competitors

When comparing adidas.fr to its competitors, it is evident that adidas.fr falls behind in terms of revenue, with a revenue of 4,858,793 compared to the highest revenue of 124,469,439 from stockx.com. However, adidas.fr excels in conversion rate, with a range of 2.00-2.50%, while competitors like asos.com and adidas.com have lower conversion rates of 1.00-1.50% and 1.50-2.00% respectively. In terms of average order value (AOV), adidas.fr falls within the range of 75-100, which is consistent with competitors like sportsdirect.com and zalando.fr. Despite having a lower revenue compared to some competitors, adidas.fr maintains a decent conversion rate and AOV, positioning itself well within the market.

#1 adidas.com

46.3M

Revenue

26.9M

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#2 zalando.fr

29.1M

Revenue

13.5M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#3 asos.com

112.3M

Revenue

52.6M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#4 stockx.com

124.5M

Revenue

27.5M

Sessions

1.0-1.5%

Conv. rate

$325-350

AOV

#5 sportsdirect.com

52.2M

Revenue

19M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

adidas.fr vs top market performers

adidas.fr

top retailers

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adidas.fr brandsby revenue

Garçons • Football

adidas.fr categoriesby revenue

Apparel & Accessories

Top retailers:asos.com eurocarparts.com temu.com

Pants

Top retailers:levi.com gap.com lululemon.com

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adidas.fr channels

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adidas.fr Google Ads spend

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adidas.fr devices

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adidas.fr top markets

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