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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for adidas.fradidas.fr

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6.4M
Revenue
Aug 26
4M
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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  • Main country of store: FRANCE
  • Website category: SPORTS
  • D2C

adidas.fr is the official website of the popular sportswear brand Adidas. The website offers a wide range of products, including athletic footwear, clothing, and accessories for men, women, and children. Customers can explore a variety of sports-focused collections and exclusive collaborations while shopping conveniently through the site.

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adidas.fr Annual Revenue and Growth

adidas.fr's annual sales on its online store amounted to $71.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$71.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
adidas.fr revenue by year

adidas.fr's monthly revenueOVER TIME
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Over the past three months, adidas.fr revenue has experienced growth of 37%, compared to the preceding three months.

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adidas.fr revenue growth for last six months
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OVERVIEW
Compared to a typical store in the sports category, adidas.fr's performance metrics for August 2026 reflect significant disparities. With online sales revenue of $6.4 million, adidas.fr far exceeds the $85,100 typical monthly revenue. Its conversion rate, ranging from 1.50-2.00%, falls within the category's typical range of 0.63% to 3.09%. The average order value (AOV) at adidas.fr is between $75-100, which is also within the typical AOV range of $76 to $556. Finally, with 4 million sessions, adidas.fr vastly outpaces a typical store in the sports category, which sees around 33,500 sessions monthly.
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adidas.fr competitors

In August 2026, adidas.fr trails its competitors significantly in revenue, generating $6.4 million compared to adidas.com’s $102.6 million and stockx.com’s $153.8 million. In terms of transactions, adidas.fr recorded 66,800, falling behind adidas.com with 790,000 and asos.com with 738,000. Furthermore, adidas.fr had 4 million sessions, which is considerably lower than asos.com’s impressive 73.4 million. While adidas.fr's average order value (AOV) ranges from $75-100, it matches sportsdirect.com but lags behind both adidas.com and asos.com, which have AOVs of $125-150. Additionally, adidas.fr's conversion rate of 1.50-2.00 is surpassed by adidas.com and sportsdirect.com, the latter achieving a conversion rate of 3.50-4.00. Overall, adidas.fr faces challenges in multiple metrics compared to its competitors.

adidas.com screenshot
#1 adidas.com
102.6M
Revenue
34.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
asos.com screenshot
#2 asos.com
98.8M
Revenue
73.4M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
stockx.com screenshot
#3 stockx.com
153.8M
Revenue
32.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
sportsdirect.com screenshot
#4 sportsdirect.com
61.4M
Revenue
21.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#5 nike.com
312.8M
Revenue
124.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.fr vs top market performers
adidas.fr
top retailers
conversion rate vs average order value for adidas.fr and its competitors
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Revenue share by device at adidas.fr

In August large majority of sales on adidas.fr, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on adidas.fr, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.fr channels

Identify top traffic channels that drive growth for adidas.frand discover how performance of traffic channels has changed over time.

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adidas.fr Google Ads spend

Evaluate adidas.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.fr devices

Review adidas.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.fr top markets

Explore adidas.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.fr country & global rank

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