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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

adidas.fr

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3.2M

Revenue

3.1M

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

Main country of store: FRANCE
Website category: SPORTS
D2C

adidas.fr is the official website of the popular sportswear brand Adidas. The website offers a wide range of products, including athletic footwear, clothing, and accessories for men, women, and children. Customers can explore a variety of sports-focused collections and exclusive collaborations while shopping conveniently through the site.

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adidas.fr's revenueOVER TIME
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Over the past three months, adidas.fr revenue has experienced decline of 7.9%, compared to the preceding three months.

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adidas.fr revenue decline for last six months

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OVERVIEW

In May 2025, adidas.fr in the SPORTS industry reported $3,236,476 in online sales revenue, with a conversion rate of 1.00-1.50% and an AOV of $75-100. The store had 3,113,569 sessions, compared to garmin.com with 47,255,232 sessions. The median revenue in the category is $84,330, while the highest revenue comes from garmin.com at $189,203,870. A very high conversion rate is 3.0%, and a very low is 0.65%. A very high AOV is $565, and a very low is $79. The median number of sessions in the SPORTS industry is 29,719.

adidas.fr competitors

In May 2025, adidas.fr recorded a revenue of €3,236,476 from 35,974 transactions with 3,113,569 sessions, boasting an average order value (AOV) of €75-100 and a conversion rate of 1.00-1.50%. When compared to its competitors, adidas.fr falls behind in terms of revenue and transactions, with online retail giants like asos.com leading the pack with €99,695,645 in revenue from 674,560 transactions and 60,493,121 sessions. adidas.fr also lags behind in AOV compared to stockx.com, which has an AOV of €300-325. However, adidas.fr performs better than zalando.fr in terms of conversion rate, as zalando.fr stands at 2.00-2.50% while adidas.fr is at 1.00-1.50%. sportsdirect.com stands out with a high conversion rate of 3.50-4.00%, indicating strong customer engagement and loyalty.

#1 adidas.com

49.1M

Revenue

22.6M

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#2 zalando.fr

21.3M

Revenue

12.9M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#3 asos.com

99.7M

Revenue

60.5M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#4 stockx.com

110.3M

Revenue

30.5M

Sessions

1.0-1.5%

Conv. rate

$300-325

AOV

#5 sportsdirect.com

72.4M

Revenue

23.9M

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

adidas.fr vs top market performers

adidas.fr

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Revenue share by device at adidas.fr

In May large majority of sales on adidas.fr, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.

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adidas.fr channels

Identify top traffic channels that drive growth for adidas.frand discover how performance of traffic channels has changed over time.

adidas.fr Google Ads spend

Evaluate adidas.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

adidas.fr devices

Review adidas.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

adidas.fr top markets

Explore adidas.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.