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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for adidas.fradidas.fr

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9.5M
Revenue
Sep 26
4M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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  • Main country of store: FRANCE
  • Website category: SPORTS
  • D2C

adidas.fr is the official website of the popular sportswear brand Adidas. The website offers a wide range of products, including athletic footwear, clothing, and accessories for men, women, and children. Customers can explore a variety of sports-focused collections and exclusive collaborations while shopping conveniently through the site.

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adidas.fr Annual Revenue and Growth

adidas.fr's annual sales on its online store amounted to $71.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$71.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
adidas.fr revenue by year

adidas.fr's monthly revenueOVER TIME
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Over the past three months, adidas.fr revenue has experienced growth of 90%, compared to the preceding three months.

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adidas.fr revenue growth for last six months
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OVERVIEW
Compared to a typical store in the sports category, adidas.fr demonstrates significantly higher performance metrics. In September 2026, adidas.fr generated $9.5 million in online sales, while a typical store in the sports category brings in around $63,600 monthly. The site's conversion rate, ranging from 2.00% to 2.50%, is comfortably within the typical range of 0.59% to 3.07%. Additionally, adidas.fr's average order value (AOV) sits between $75 and $100, which is within the typical range of $79 to $562. The website also attracted 4 million sessions, starkly above the typical store in the sports category's 25,800 sessions.
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adidas.fr competitors

In September 2026, adidas.fr trails its competitors significantly in revenue, generating $9.5 million compared to $153.9 million for asos.com, $139.9 million for stockx.com, and $62.4 million for sportsdirect.com. Additionally, adidas.fr sees 95,200 transactions, while asos.com leads with 1.1 million, followed by sportsdirect.com with 722,000 and stockx.com at 394,000. In terms of sessions, adidas.fr records 4 million, which is significantly lower than asos.com's 72.8 million and also trails behind stockx.com’s 28.7 million and sportsdirect.com’s 17.6 million. However, adidas.fr shares an Average Order Value (AOV) range of $75-100 with both adidas.com and sportsdirect.com. Its conversion rate of 2.00-2.50% is competitive, yet still below sportsdirect.com’s 4.00-4.50%. Overall, adidas.fr's performance shows it has room for growth compared to its prominent competitors.

adidas.com screenshot
#1 adidas.com
53M
Revenue
31.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
asos.com screenshot
#2 asos.com
153.9M
Revenue
72.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
stockx.com screenshot
#3 stockx.com
139.9M
Revenue
28.7M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
sportsdirect.com screenshot
#4 sportsdirect.com
62.4M
Revenue
17.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#5 nike.com
237.4M
Revenue
105.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
adidas.fr vs top market performers
adidas.fr
top retailers
conversion rate vs average order value for adidas.fr and its competitors
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Revenue share by device at adidas.fr

In September large majority of sales on adidas.fr, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on adidas.fr, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.fr channels

Identify top traffic channels that drive growth for adidas.frand discover how performance of traffic channels has changed over time.

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adidas.fr Google Ads spend

Evaluate adidas.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.fr devices

Review adidas.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.fr top markets

Explore adidas.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.fr country & global rank

Assess the ranking of adidas.fr among other retailers within its primary country and worldwide.

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