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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for adidas.fradidas.fr

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5.9M
Revenue
Aug 25
4M
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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  • Main country of store: FRANCE
  • Website category: SPORTS
  • D2C

adidas.fr is the official website of the popular sportswear brand Adidas. The website offers a wide range of products, including athletic footwear, clothing, and accessories for men, women, and children. Customers can explore a variety of sports-focused collections and exclusive collaborations while shopping conveniently through the site.

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adidas.fr Annual Revenue and Growth

adidas.fr's annual sales on its online store amounted to $61.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$61.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adidas.fr revenue by year

adidas.fr's monthly revenueOVER TIME
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Over the past three months, adidas.fr revenue has experienced growth of 77%, compared to the preceding three months.

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adidas.fr revenue growth for last six months
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OVERVIEW
adidas.fr in the sports industry had online sales revenue of $5,948,549 in August 2025, with a conversion rate of 1.50-2.00% and an AOV of $75-100. The highest conversion rate in SPORTS is 2.98% and the lowest is 0.6%, while the highest AOV is $542 and the lowest is $72. The site had 4,018,139 sessions, below garmin.com's 47,251,662, but above the SPORTS median of 32,111 sessions.
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adidas.fr competitors

In August 2025, adidas.fr reported revenue of 5,948,549 with 69,813 transactions and 4,018,139 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 1.50-2.00. Compared to its competitors, adidas.com leads the pack with revenue of 48,893,958, 490,272 transactions, and 28,024,032 sessions, with similar AOV and conversion rates. zalando.fr follows with 23,977,122 revenue, 322,066 transactions, and 14,208,715 sessions, lower AOV but a higher conversion rate. asos.com surpasses all with 110,785,627 revenue, 771,922 transactions, and 56,051,942 sessions, showcasing a higher AOV and slightly lower conversion rate. stockx.com and sportsdirect.com also perform well in terms of revenue, transactions, and sessions, each with their own unique AOV and conversion rate metrics. adidas.fr falls behind in revenue and transactions compared to its competitors, but maintains a competitive conversion rate within the industry.

adidas.com screenshot
#1 adidas.com
48.9M
Revenue
28M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
zalando.fr screenshot
#2 zalando.fr
24M
Revenue
14.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
asos.com screenshot
#3 asos.com
110.8M
Revenue
56.1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
stockx.com screenshot
#4 stockx.com
109M
Revenue
27.3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
sportsdirect.com screenshot
#5 sportsdirect.com
73.7M
Revenue
24.1M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
adidas.fr vs top market performers
adidas.fr
top retailers
conversion rate vs average order value for adidas.fr and its competitors
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Revenue share by device at adidas.fr

In August large majority of sales on adidas.fr, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on adidas.fr, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.fr channels

Identify top traffic channels that drive growth for adidas.frand discover how performance of traffic channels has changed over time.

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adidas.fr Google Ads spend

Evaluate adidas.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.fr devices

Review adidas.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.fr top markets

Explore adidas.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.fr country & global rank

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