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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for adidas.fradidas.fr

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4.9M
Revenue
Mar 26
4M
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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  • Main country of store: FRANCE
  • Website category: SPORTS
  • D2C

adidas.fr is the official website of the popular sportswear brand Adidas. The website offers a wide range of products, including athletic footwear, clothing, and accessories for men, women, and children. Customers can explore a variety of sports-focused collections and exclusive collaborations while shopping conveniently through the site.

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adidas.fr Annual Revenue and Growth

adidas.fr's annual sales on its online store amounted to $71.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$71.7M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
adidas.fr revenue by year

adidas.fr's monthly revenueOVER TIME
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Over the past three months, adidas.fr revenue has experienced decline of 42%, compared to the preceding three months.

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adidas.fr revenue decline for last six months
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OVERVIEW
In March 2026, adidas.fr generated $4,877,030 in online sales, significantly outperforming the sports industry median of $85,085, though far behind market leader garmin.com’s $126,145,550. The site's conversion rate ranged from 1.00-1.50%, below the high of 3.09% in the sector. The average order value (AOV) was between $75-100, which is relatively low compared to the industry's peak of $538. With nearly 3.99 million sessions, adidas.fr attracted considerable traffic, yet it remained substantially lower than the leading store, dickssportinggoods.com, with 42,240,065 sessions, highlighting room for improvement in both engagement and conversion metrics.
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adidas.fr competitors

adidas.fr falls behind some of its competitors in terms of revenue, with $4,877,030 in March 2026 compared to adidas.com's $58,746,794 and asos.com's $93,847,389. However, adidas.fr has a higher conversion rate of 1.00-1.50%, similar to both asos.com and stockx.com. In terms of average order value (AOV), adidas.fr's range of $75-100 falls in line with sportsdirect.com and is lower than asos.com's $125-150. Additionally, adidas.fr has a lower number of transactions at 52,998 compared to asos.com's 675,374 and stockx.com's 327,323. Overall, while adidas.fr may not lead in revenue, its solid conversion rate and AOV suggest potential for growth in the competitive online retail market.

adidas.com screenshot
#1 adidas.com
58.7M
Revenue
28.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zalando.fr screenshot
#2 zalando.fr
16.8M
Revenue
13.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
asos.com screenshot
#3 asos.com
93.8M
Revenue
60M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
stockx.com screenshot
#4 stockx.com
116.9M
Revenue
30.2M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
sportsdirect.com screenshot
#5 sportsdirect.com
40.2M
Revenue
17.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
adidas.fr vs top market performers
adidas.fr
top retailers
conversion rate vs average order value for adidas.fr and its competitors
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Revenue share by device at adidas.fr

In March large majority of sales on adidas.fr, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on adidas.fr, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.fr channels

Identify top traffic channels that drive growth for adidas.frand discover how performance of traffic channels has changed over time.

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adidas.fr Google Ads spend

Evaluate adidas.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.fr devices

Review adidas.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.fr top markets

Explore adidas.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.fr country & global rank

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