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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for adidas.fradidas.fr

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7.6M
Revenue
Jul 26
4.6M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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  • Main country of store: FRANCE
  • Website category: SPORTS
  • D2C

adidas.fr is the official website of the popular sportswear brand Adidas. The website offers a wide range of products, including athletic footwear, clothing, and accessories for men, women, and children. Customers can explore a variety of sports-focused collections and exclusive collaborations while shopping conveniently through the site.

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adidas.fr Annual Revenue and Growth

adidas.fr's annual sales on its online store amounted to $71.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$71.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
adidas.fr revenue by year

adidas.fr's monthly revenueOVER TIME
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Over the past three months, adidas.fr revenue has experienced growth of 11%, compared to the preceding three months.

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adidas.fr revenue growth for last six months
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OVERVIEW
adidas.fr, operating in the sports category, demonstrates significantly higher performance metrics than a typical store in the sports category. For July 2026, adidas.fr reported $7.6 million in online sales, compared to the typical store's $77,200. The site achieved a conversion rate of 1.50-2.00%, which is comfortably within the typical range of 0.64% to 3.02%. Its average order value (AOV) of $75-100 falls slightly below the typical range of $82 to $571. With 4.6 million sessions, adidas.fr far exceeds the typical store's 28,500 monthly sessions, showcasing its strong online presence.
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adidas.fr competitors

In July 2026, adidas.fr significantly trails its competitors in revenue, generating only $7.6 million compared to stockx.com’s $154.2 million, a gap of 146.6 million. Additionally, adidas.fr ranks last in transactions, with 76,900, falling short of adidas.com by 889,000. It also experiences the fewest sessions at 4.6 million, lagging behind asos.com by 65.9 million. While its average order value (AOV) of $75-100 matches that of sportsdirect.com, adidas.fr's conversion rate of 1.50-2.00 is outperformed by several competitors, including sportsdirect.com’s impressive 3.50-4.00. Overall, adidas.fr's performance metrics reflect significant challenges compared to its peers in the competitive landscape.

adidas.com screenshot
#1 adidas.com
128.8M
Revenue
47.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
asos.com screenshot
#2 asos.com
94.9M
Revenue
70.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
stockx.com screenshot
#3 stockx.com
154.2M
Revenue
32.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
sportsdirect.com screenshot
#4 sportsdirect.com
63.2M
Revenue
22.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#5 nike.com
325.3M
Revenue
128M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.fr vs top market performers
adidas.fr
top retailers
conversion rate vs average order value for adidas.fr and its competitors
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Revenue share by device at adidas.fr

In July large majority of sales on adidas.fr, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on adidas.fr, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.fr channels

Identify top traffic channels that drive growth for adidas.frand discover how performance of traffic channels has changed over time.

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adidas.fr Google Ads spend

Evaluate adidas.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.fr devices

Review adidas.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.fr top markets

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adidas.fr country & global rank

Assess the ranking of adidas.fr among other retailers within its primary country and worldwide.

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