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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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22.4M
Revenue
Jan 26
16.3M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Zalando.fr is a website that offers a wide range of products online. It primarily focuses on selling clothing, footwear, and accessories for men, women, and children. Additionally, the website provides options for home and lifestyle items. It is popular for its extensive selection and hassle-free shopping experience.

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zalando.fr Annual Revenue and Growth

zalando.fr's annual sales on its online store amounted to $302.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$302.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
zalando.fr revenue by year

zalando.fr's monthly revenueOVER TIME
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Over the past three months, zalando.fr revenue has experienced growth of 30%, compared to the preceding three months.

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zalando.fr revenue growth for last six months
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OVERVIEW
In January 2026, zalando.fr, a player in the FASHION AND APPAREL industry, generated $22,374,477 in online sales with a conversion rate of 1.50-2.00%, which is below the high benchmark of 3.1%. The average order value (AOV) ranged from $50-75, considerably lower than the industry high of $390. With 16,300,224 sessions, zalando.fr's traffic is significantly below industry leader shein.com, which recorded 279,580,739 sessions, while the median sessions in this sector sit at 38,909, highlighting zalando.fr's challenges in driving both revenue and engagement relative to top competitors.
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zalando.fr competitors

In January 2026, zalando.fr generated a revenue of $22,374,477 with 301,124 transactions and 16,300,224 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, Zalando falls behind in terms of revenue compared to nike.com at $275,759,784 and asos.com at $121,373,839. However, Zalando outperforms farfetch.com in terms of revenue, transactions, and sessions. When it comes to AOV, Zalando is on par with H&M at $50-75 but lags behind Vestiaire Collective with an AOV of $425-450. In terms of conversion rate, Zalando is similar to Nike and H&M but trails behind Farfetch. Despite facing tough competition, Zalando's solid performance metrics showcase its strong position in the online fashion retail market.

asos.com screenshot
#1 asos.com
121.4M
Revenue
58.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
nike.com screenshot
#2 nike.com
275.8M
Revenue
114M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#3 hm.com
134M
Revenue
103.9M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
vestiairecollective.com screenshot
#4 vestiairecollective.com
85.9M
Revenue
11.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
farfetch.com screenshot
#5 farfetch.com
91M
Revenue
27M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
zalando.fr vs top market performers
zalando.fr
top retailers
conversion rate vs average order value for zalando.fr and its competitors
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Revenue share by device at zalando.fr

In January large majority of sales on zalando.fr, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on zalando.fr, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.fr channels

Identify top traffic channels that drive growth for zalando.frand discover how performance of traffic channels has changed over time.

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zalando.fr Google Ads spend

Evaluate zalando.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.fr devices

Review zalando.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.fr top markets

Explore zalando.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.fr country & global rank

Assess the ranking of zalando.fr among other retailers within its primary country and worldwide.

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