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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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27.8M
Revenue
Oct 25
13.4M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Zalando.fr is a website that offers a wide range of products online. It primarily focuses on selling clothing, footwear, and accessories for men, women, and children. Additionally, the website provides options for home and lifestyle items. It is popular for its extensive selection and hassle-free shopping experience.

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zalando.fr Annual Revenue and Growth

zalando.fr's annual sales on its online store amounted to $359.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$359.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.fr revenue by year

zalando.fr's monthly revenueOVER TIME
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Over the past three months, zalando.fr revenue has experienced growth of 14%, compared to the preceding three months.

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zalando.fr revenue growth for last six months
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OVERVIEW
In October 2025, zalando.fr generated $27,772,004 in online sales within the FASHION AND APPAREL sector, significantly surpassing the median of $80,524. The site recorded a conversion rate of 2.50-3.00%, below the industry's high of 3.36%. Its average order value (AOV) ranged from $50 to $75, with the sector's high at $378. With 13,427,958 sessions, zalando.fr remains a key player, yet far behind shein.com, which led with 321,650,758 sessions. Overall, zalando.fr demonstrates solid performance, yet faces challenges against dominant competitors in the industry.
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zalando.fr competitors

In October 2025, when comparing zalando.fr to its competitors, it is clear that Zalando falls behind in terms of revenue. zalando.fr generated €27,772,004 with 378,499 transactions and 13,427,958 sessions. The average order value (AOV) was in the range of €50-75, and the conversion rate ranged from 2.50-3.00%. In contrast, asos.com outperformed Zalando with a revenue of €127,814,446, 903,675 transactions, and 54,747,830 sessions. H&m.com also surpassed Zalando in revenue, transactions, and sessions. However, zalando.fr had a similar AOV to H&m.com at €50-75. Despite lagging behind in revenue compared to competitors like nike.com, Vestiaire Collective, and farfetch.com, Zalando maintained a competitive conversion rate. It is evident that zalando.fr has room for growth and optimization in order to keep up with its top competitors in the industry.

asos.com screenshot
#1 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
nike.com screenshot
#2 nike.com
269.2M
Revenue
105.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
hm.com screenshot
#3 hm.com
252.4M
Revenue
106.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
vestiairecollective.com screenshot
#4 vestiairecollective.com
85.8M
Revenue
9.7M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
farfetch.com screenshot
#5 farfetch.com
105.8M
Revenue
26.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
zalando.fr vs top market performers
zalando.fr
top retailers
conversion rate vs average order value for zalando.fr and its competitors
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Revenue share by device at zalando.fr

In October large majority of sales on zalando.fr, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on zalando.fr, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.fr channels

Identify top traffic channels that drive growth for zalando.frand discover how performance of traffic channels has changed over time.

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zalando.fr Google Ads spend

Evaluate zalando.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.fr devices

Review zalando.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.fr top markets

Explore zalando.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.fr country & global rank

Assess the ranking of zalando.fr among other retailers within its primary country and worldwide.

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