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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for zalando.frzalando.fr

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16.8M
Revenue
Mar 26
13.2M
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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Zalando.fr is a website that offers a wide range of products online. It primarily focuses on selling clothing, footwear, and accessories for men, women, and children. Additionally, the website provides options for home and lifestyle items. It is popular for its extensive selection and hassle-free shopping experience.

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zalando.fr Annual Revenue and Growth

zalando.fr's annual sales on its online store amounted to $302.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$302.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
zalando.fr revenue by year

zalando.fr's monthly revenueOVER TIME
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Over the past three months, zalando.fr revenue has experienced decline of 48%, compared to the preceding three months.

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zalando.fr revenue decline for last six months
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OVERVIEW
In March 2026, zalando.fr generated $16,752,316 in online sales, significantly above the FASHION AND APPAREL median of $83,040, with a conversion rate of 1.50-2.00%, lower than the industry's high of 3.14%. Its average order value (AOV) ranged from $50-75, contrasting with the high of $377 in the sector. The site recorded 13,150,336 sessions, far exceeding the median of 36,457 but falling short of shein.com’s remarkable 298,145,068 sessions, underscoring zalando.fr's solid presence yet indicating room for improvement in both conversion and engagement metrics.
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zalando.fr competitors

In March 2026, zalando.fr reported a revenue of $16,752,316 from 228,214 transactions with 13,150,336 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. When comparing zalando.fr to its competitors, we can see that asos.com generated the highest revenue of $93,847,389 with 675,374 transactions and 60,007,262 sessions, having an AOV of $125-150 and a conversion rate of 1.00-1.50%. nike.com also outperformed zalando.fr in terms of revenue with $266,274,312 from 2,093,238 transactions and 107,785,546 sessions, boasting an AOV of $125-150 and a conversion rate of 1.50-2.00%. H&M had a similar revenue to zalando.fr at $124,278,509 but with a higher number of transactions and sessions, a lower AOV of $50-75, and a higher conversion rate of 2.00-2.50%. Overall, zalando.fr competes well in terms of revenue and conversion rate but falls behind in terms of transactions and sessions compared to its competitors.

asos.com screenshot
#1 asos.com
93.8M
Revenue
60M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
nike.com screenshot
#2 nike.com
266.3M
Revenue
107.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#3 hm.com
124.3M
Revenue
97.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
vestiairecollective.com screenshot
#4 vestiairecollective.com
84.9M
Revenue
10.9M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
farfetch.com screenshot
#5 farfetch.com
108.8M
Revenue
27.6M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
zalando.fr vs top market performers
zalando.fr
top retailers
conversion rate vs average order value for zalando.fr and its competitors
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Revenue share by device at zalando.fr

In March large majority of sales on zalando.fr, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on zalando.fr, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.fr channels

Identify top traffic channels that drive growth for zalando.frand discover how performance of traffic channels has changed over time.

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zalando.fr Google Ads spend

Evaluate zalando.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.fr devices

Review zalando.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.fr top markets

Explore zalando.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.fr country & global rank

Assess the ranking of zalando.fr among other retailers within its primary country and worldwide.

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