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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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24.8M
Revenue
Sep 25
11.6M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Zalando.fr is a website that offers a wide range of products online. It primarily focuses on selling clothing, footwear, and accessories for men, women, and children. Additionally, the website provides options for home and lifestyle items. It is popular for its extensive selection and hassle-free shopping experience.

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zalando.fr Annual Revenue and Growth

zalando.fr's annual sales on its online store amounted to $359.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$359.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.fr revenue by year

zalando.fr's monthly revenueOVER TIME
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Over the past three months, zalando.fr revenue has experienced growth of 13%, compared to the preceding three months.

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zalando.fr revenue growth for last six months
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OVERVIEW
In September 2025, zalando.fr generated $24,840,568 in revenue, significantly below the FASHION AND APPAREL median of $74,931, with an AOV between $50-75, contrasted against a high of $382 in the industry. Its conversion rate ranged from 2.50-3.00%, slightly below the high benchmark of 3.2%. The site attracted 11,561,154 sessions, vastly overshadowed by shein.com’s 297,137,690 sessions, while the median for the sector stood at 34,221. Overall, zalando.fr's metrics indicate challenges in revenue and customer engagement relative to industry leaders, necessitating strategies to enhance its market position.
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zalando.fr competitors

In September 2025, zalando.fr reported a revenue of €24,840,568 with 338,631 transactions and 11,561,154 sessions, boasting an average order value (AOV) of €50-75 and a conversion rate of 2.50-3.00%. In comparison, some of its competitors outperformed zalando.fr in terms of revenue and transactions. For example, hm.com generated €200,639,994 in revenue from 2,732,442 transactions with a similar AOV and conversion rate. On the other hand, vestiairecollective.com had a significantly higher AOV of €450-475 but a lower conversion rate. asos.com and nike.com also showed higher revenue and transaction numbers compared to zalando.fr, indicating a stronger market presence and customer engagement. Additionally, farfetch.com demonstrated a higher AOV but a lower conversion rate than zalando.fr. These metrics suggest that while zalando.fr holds its ground in the market, there is room for improvement in order to compete more effectively with its counterparts.

asos.com screenshot
#1 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
nike.com screenshot
#2 nike.com
236.1M
Revenue
100M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#3 hm.com
200.6M
Revenue
93.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
vestiairecollective.com screenshot
#4 vestiairecollective.com
69.6M
Revenue
9.5M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
farfetch.com screenshot
#5 farfetch.com
81.5M
Revenue
20.8M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
zalando.fr vs top market performers
zalando.fr
top retailers
conversion rate vs average order value for zalando.fr and its competitors
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Revenue share by device at zalando.fr

In September large majority of sales on zalando.fr, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In September large majority of sales on zalando.fr, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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zalando.fr channels

Identify top traffic channels that drive growth for zalando.frand discover how performance of traffic channels has changed over time.

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zalando.fr Google Ads spend

Evaluate zalando.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.fr devices

Review zalando.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.fr top markets

Explore zalando.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.fr country & global rank

Assess the ranking of zalando.fr among other retailers within its primary country and worldwide.

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