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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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25.8M
Revenue
7.9M
Sessions
3.0-3.5%
Conversion rate
$100-125
Average order value
Online only revenue for decathlon.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.

decathlon.de’s revenueOVER TIME
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Over the past three months, decathlon.de revenue has experienced decline of 8%, compared to the preceding three months.

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decathlon.de revenue decline for last six months
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OVERVIEW
decathlon.de in the e-commerce_and_shopping category had a revenue of $25,790,246, a conversion rate of 3.00-3.50%, an AOV of $100-125, and 7,868,737 sessions in March 2024. Compared to the median revenue of $136,892, a high conversion rate of 3.39%, a high AOV of $352, and a median session count of 58,563, decathlon.de's performance metrics reflect strong online sales and customer engagement within the e-commerce_and_shopping industry. The largest online store in the category is qvc.com with $110,862,394 in revenue and the highest sessions from michaels.com at 27,729,043.
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decathlon.de competitors

decathlon.de stands out among its competitors in March 2024 with a revenue of 25,790,246 and 252,346 transactions from 7,868,737 sessions. The average order value (AOV) falls between 100-125, with a conversion rate of 3.00-3.50%. In comparison, sportscheck.com generates a revenue of 4,632,617 with 45,682 transactions from 1,989,024 sessions, maintaining an AOV of 100-125 and a conversion rate of 2.00-2.50%. bergzeit.de follows with a revenue of 9,175,481, 49,281 transactions, and 2,454,016 sessions, having a higher AOV of 175-200 and a conversion rate of 2.00-2.50%. decathlon.de's closest competitor, bergfreunde.de, has a revenue of 21,345,796, 134,831 transactions, and 4,521,672 sessions, showcasing an AOV of 150-175 and a conversion rate of 2.50-3.00%. Overall, decathlon.de leads in revenue and conversion rate while maintaining a competitive AOV within its domain.

#1 sportscheck.com
4.6M
Revenue
2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#2 bergfreunde.de
21.3M
Revenue
4.5M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#3 bergzeit.de
9.2M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#4 fahrrad.de
6.5M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#5 globetrotter.de
5.6M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
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Favicon for decathlon.dedecathlon.de
$25.8M
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Favicon for bike-discount.debike-discount.de
Favicon for bergfreunde.debergfreunde.de
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TOP MARKET PERFORMERSby revenue
1
Favicon for ebay.deebay.de
$657.4M
2
Favicon for nike.comnike.com
3
Favicon for otto.deotto.de
4
Favicon for zalando.dezalando.de
5
Favicon for kaufland.dekaufland.de
6
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7
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8
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9
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10
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decathlon.de vs top market performers
decathlon.de
top retailers
conversion rate vs average order value for decathlon.de and its competitors
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decathlon.de brandsby revenue

1
Logo for 15921592
Top retailers:decathlon.co.ukdecathlon.fr
2
Logo for 20002000
Top retailers:shoppremiumoutlets.comacehardware.comdecathlon.co.uk
3
Logo for ecodesignEcodesign
Top retailers:decathlon.pldecathlon.co.ukdecathlon.fr
4
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Top retailers:decathlon.co.ukdecathlon.fr
5
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Top retailers:decathlon.co.ukdecathlon.fr

decathlon.de categoriesby revenue

1
Sporting Goods
Top retailers:ebay.comtemu.comtarget.com
2
Vehicle Bicycle Racks
Top retailers:walmart.comrei.comthule.com
3
Furniture
Top retailers:ebay.commacys.comtarget.com
4
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Top retailers:fahrrad-xxl.detrekbikes.comwalmart.com
5
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Top retailers:ebay.comtemu.cometsy.com
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brands overtime comparison

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decathlon.de channels

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decathlon.de Google Ads spend

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decathlon.de devices

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decathlon.de top markets

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decathlon.de country & global rank

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