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Feb 2025
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Home/Insights/Retailers/decathlon.de
TRANSACTION INTELLIGENCE - FEB 2025 GLOBALLY

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18.9M
Revenue
6.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.

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decathlon.de's revenueOVER TIME
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Over the past three months, decathlon.de revenue has experienced decline of 4.2%, compared to the preceding three months.

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decathlon.de revenue decline for last six months
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OVERVIEW
In February 2025, decathlon.de, an e-commerce_and_shopping site, generated $18,924,540 in revenue, with a conversion rate of 3.00-3.50% and an AOV of $75-100. The highest revenue in the category was $92,498,943 from qvc.com, with a conversion rate of 3.8% and an AOV of $345. decathlon.de had 6,169,644 sessions, while the highest sessions were 28,506,291 on boots.com, with a median of 40,245 in the e-commerce_and_shopping category. The site's performance metrics showcase solid revenue, average conversion rates, and moderate AOV, positioning it within the e-commerce industry.
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decathlon.de competitors

When comparing decathlon.de to its competitors in the sports and outdoor retail industry, it stands out as a leader in terms of revenue, transactions, sessions, and conversion rate. With a revenue of €18,924,540 from 195,041 transactions and 6,169,644 sessions, decathlon.de showcases a strong performance. Its average order value (AOV) falls within the range of €75-100, with a conversion rate of 3.00-3.50%. In contrast, sportscheck.com generates €2,819,025 in revenue from 33,249 transactions and 1,934,757 sessions with a lower conversion rate. bergfreunde.de leads in revenue with €14,071,546 but lags behind in transactions and sessions compared to decathlon.de. Overall, decathlon.de demonstrates a robust presence in the market, excelling in key metrics and solidifying its position as a top competitor in the industry.

#1 sportscheck.com
2.8M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#2 bergfreunde.de
14.1M
Revenue
3.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#3 bergzeit.de
7.2M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#4 fahrrad.de
870.1K
Revenue
254.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#5 globetrotter.de
4.4M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
decathlon.de vs top market performers
decathlon.de
top retailers
conversion rate vs average order value for decathlon.de and its competitors
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decathlon.de channels

Identify top traffic channels that drive growth for decathlon.deand discover how performance of traffic channels has changed over time.

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decathlon.de Google Ads spend

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decathlon.de devices

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decathlon.de top markets

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decathlon.de country & global rank

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