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Sep 2024

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Home/Insights/Retailers/bostonscally.com

TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

bostonscally.com

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774.7K

Revenue

382.4K

Sessions

2.0-2.5%

Conversion rate

$75-100

Average order value

Online only revenue for bostonscally.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: SPORTS

Bostonscally.com is an online retailer specializing in selling a wide range of headwear products. Their inventory includes a variety of hats, caps, and beanies for both men and women. Additionally, they offer various accessories with designs inspired by Bostons rich culture and history.

bostonscally.com’s revenueOVER TIME
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Over the past three months, bostonscally.com revenue has experienced decline of 5.6%, compared to the preceding three months.

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bostonscally.com revenue decline for last six months

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OVERVIEW

In September 2024, bostonscally.com, in the SPORTS industry, had online sales revenue of $774,681, with a conversion rate of 2.00-2.50% and an AOV of $75-100. The store had 382,353 sessions, compared to garmin.com's 44,386,968 sessions. The median revenue in the industry was $95,412, with a very high conversion rate of 3.13% and AOV of $561. A very low conversion rate in the industry was 0.71%, and a very low AOV was $78. Overall, bostonscally.com's performance metrics show strong revenue and sessions, though falling below the industry's highest metrics.

bostonscally.com competitors

In comparing bostonscally.com to its competitors, it stands out with a significantly higher revenue of $774,681 and a larger number of transactions at 7,891. In terms of sessions, bostonscally.com has a robust 382,353 sessions. Its average order value (AOV) falls within the range of $75-100, with a respectable conversion rate of 2.00-2.50%. In contrast, tenthstreethats.com has a revenue of $110,165 with 876 transactions and 68,476 sessions, offering a higher AOV of $125-150 but a lower conversion rate of 1.00-1.50%. villagehatshop.com, with a revenue of $486,456, sees 3,944 transactions and 241,305 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. While bostonscally.com excels in revenue and transactions, it competes closely with its counterparts in AOV and conversion rate, demonstrating a strong performance in the market.

#1 herdy.co.uk

61.4K

Revenue

23.1K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#2 tenthstreethats.com

110.2K

Revenue

68.5K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#3 salmagundiboston.com

29K

Revenue

7.1K

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

#4 sweatershop.com

117.1K

Revenue

64.9K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#5 villagehatshop.com

486.5K

Revenue

241.3K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

bostonscally.com vs top market performers

bostonscally.com

top retailers

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Top products on bostonscally.comby revenue

#1 The Boondock Collectors Edition Boston Scally Cap - Black

$52

Price

$105.1K

Revenue

#2 The Cheevers Collectors Edition Boston Scally Cap - Black

$52

Price

$66.7K

Revenue

#3 The Bruiser Boston Scally Cap - Black

$49

Price

$66.1K

Revenue

#4 The Independence Boston Scally Cap - Blue

$51.5

Price

Revenue

#5 The Mesh Trucker Boston Scally Cap - Black with White

$49

Price

Revenue

#6 The Irish Rose Peaky Boston Scally Cap - Plaid

$52

Price

Revenue

#7 The Dad Boston Scally Cap - Patchwork

$52

Price

Revenue

#8 The Mesh Trucker Boston Scally Cap - Black with Black

$49

Price

Revenue

#9 The Spring Rose Boston Scally Cap - Grey & Blue Plaid

$52

Price

Revenue

#10 The Jake Boston Scally Cap - Grey

$52

Price

Revenue

#1 The Boondock Collectors Edition Boston Scally Cap - Black

$52

Price

$105.1K

Revenue

#2 The Cheevers Collectors Edition Boston Scally Cap - Black

$52

Price

$66.7K

Revenue

#3 The Bruiser Boston Scally Cap - Black

$49

Price

$66.1K

Revenue

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bostonscally.com brandsby revenue

Top retailers:cabinplace.com silencershop.com amazon.com

Ooa

Boston Scally Co.

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Top retailers:hottopic.com boxlunch.com grailed.com

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Top retailers:topatoco.com fish307.com

bostonscally.com categoriesby revenue

Hats

Top retailers:neweracap.com lids.com amazon.com

Apparel & Accessories

Top retailers:asos.com eurocarparts.com temu.com

Clothing Accessories

Top retailers:davidsbridal.com amazon.com amazon.co.uk

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Top retailers:hm.com uniqlo.com amazon.com

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Top retailers:shein.co.uk walmart.com ebay.co.uk

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bostonscally.com channels

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bostonscally.com Google Ads spend

Evaluate bostonscally.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bostonscally.com devices

Review bostonscally.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bostonscally.com top markets

Explore bostonscally.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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