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Apr 2026
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Home/Insights/Retailers/grailed.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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39.4M
Revenue
Apr 26
10.6M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$250-275
AOV
Apr 26
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Buy, sell and discover authenticated pieces from top brands, spanning designer, vintage, streetwear and more. Shop men's and women's clothing on Grailed, the platform for personal style. Explore top listings from the community today.

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grailed.com Annual Revenue and Growth

grailed.com's annual sales on its online store amounted to $535.2M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$535.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
grailed.com revenue by year

grailed.com's monthly revenueOVER TIME
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Over the past three months, grailed.com revenue has experienced decline of 21%, compared to the preceding three months.

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grailed.com revenue decline for last six months
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OVERVIEW
In April 2026, grailed.com generated $39,389,469 in revenue, significantly surpassing the FASHION AND APPAREL median of $78,791, though still far behind shein.com's $860,961,522. The site had a conversion rate between 1.00-1.50%, lower than the high of 3.05% for the industry, and an average order value (AOV) of $275-300, below the high of $389. grailed.com attracted 10,570,737 sessions, notably higher than the industry median of 35,276, yet still a fraction of shein.com's leading 281,585,790 sessions, highlighting a strong user interest despite competitive challenges in the marketplace.
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grailed.com competitors

In April 2026, grailed.com reported a revenue of $39,389,469 from 143,235 transactions across 10,570,737 sessions, with an average order value (AOV) of $275-300 and a conversion rate of 1.00-1.50%. Comparatively, depop.com led the market with $136,590,539 in revenue and a higher conversion rate of 2.00-2.50%, albeit with a lower AOV of $175-200. stockx.com also outperformed grailed.com in revenue, generating $115,151,342 with an AOV of $350-375 but matched grailed's conversion rate. vestiairecollective.com showed strong results with $79,155,319 in revenue and a higher AOV of $400-425, coupled with a conversion rate of 1.50-2.00%. Meanwhile, farfetch.com and ssense.com both reported lower revenues of $97,852,445 and $43,176,625, respectively, while maintaining similar conversion rates to grailed.com. Overall, grailed.com remains competitive but trails in revenue and sessions compared to these leading platforms.

depop.com screenshot
#1 depop.com
136.6M
Revenue
32.7M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
stockx.com screenshot
#2 stockx.com
115.2M
Revenue
29.7M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
vestiairecollective.com screenshot
#3 vestiairecollective.com
79.2M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
farfetch.com screenshot
#4 farfetch.com
97.9M
Revenue
25.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
endclothing.com screenshot
#5 endclothing.com
32.2M
Revenue
5.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
grailed.com vs top market performers
grailed.com
top retailers
conversion rate vs average order value for grailed.com and its competitors
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Revenue share by device at grailed.com

In April large majority of sales on grailed.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on grailed.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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grailed.com channels

Identify top traffic channels that drive growth for grailed.comand discover how performance of traffic channels has changed over time.

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grailed.com Google Ads spend

Evaluate grailed.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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grailed.com devices

Review grailed.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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grailed.com top markets

Explore grailed.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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grailed.com country & global rank

Assess the ranking of grailed.com among other retailers within its primary country and worldwide.

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