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Nov 2025
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Home/Insights/Retailers/grailed.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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43.5M
Revenue
Nov 25
10M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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Buy, sell and discover authenticated pieces from top brands, spanning designer, vintage, streetwear and more. Shop men's and women's clothing on Grailed, the platform for personal style. Explore top listings from the community today.

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grailed.com's monthly revenueOVER TIME
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Over the past three months, grailed.com revenue has experienced decline of 1.6%, compared to the preceding three months.

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grailed.com revenue decline for last six months
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OVERVIEW
In November 2025, grailed.com, operating in the lifestyle/fashion and apparel sector, generated online sales revenue of $43,518,826, significantly lower than the category's median of $93,064. With a conversion rate between 1.50-2.00%, it falls short of the industry's high benchmark of 3.37%. Grailed's average order value (AOV) ranged from $275 to $300, below the high of $375 seen in the sector. The website recorded 10,026,926 sessions, far exceeding the median of 36,492, yet dramatically less than industry leader shein.com’s 342,497,064 sessions, highlighting challenges in scalability and conversion efficiency.
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grailed.com competitors

When comparing grailed.com to its competitors in November 2025, it is evident that while Grailed has a revenue of $43,518,826 from 154,421 transactions and 10,026,926 sessions, it falls behind depop.com and stockx.com in terms of revenue. depop.com generates $125,522,284 in revenue from 637,906 transactions and 28,261,779 sessions, while stockx.com earns $138,429,470 from 405,363 transactions and 29,816,045 sessions. However, Grailed outperforms farfetch.com and ssense.com in terms of revenue, as they have revenues of $139,075,706 and $42,248,247 respectively. It is interesting to note that vestiairecollective.com has a similar revenue to Grailed at $70,287,668, but with fewer transactions and sessions. In terms of average order value (AOV) and conversion rate, Grailed competes closely with its competitors, with an AOV of $275-300 and a conversion rate of 1.50-2.00%.

depop.com screenshot
#1 depop.com
125.5M
Revenue
28.3M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
stockx.com screenshot
#2 stockx.com
138.4M
Revenue
29.8M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
vestiairecollective.com screenshot
#3 vestiairecollective.com
70.3M
Revenue
9.5M
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
farfetch.com screenshot
#4 farfetch.com
139.1M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
endclothing.com screenshot
#5 endclothing.com
39.6M
Revenue
6.5M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
grailed.com vs top market performers
grailed.com
top retailers
conversion rate vs average order value for grailed.com and its competitors
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Revenue share by device at grailed.com

In November large majority of sales on grailed.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on grailed.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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grailed.com channels

Identify top traffic channels that drive growth for grailed.comand discover how performance of traffic channels has changed over time.

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grailed.com Google Ads spend

Evaluate grailed.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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grailed.com devices

Review grailed.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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grailed.com top markets

Explore grailed.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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grailed.com country & global rank

Assess the ranking of grailed.com among other retailers within its primary country and worldwide.

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