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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for blackmooncosmetics.comblackmooncosmetics.com

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81K
Revenue
75.4K
Sessions
1.0-1.5%
Conversion rate
$75-100
Average order value
Online only revenue for blackmooncosmetics.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Blackmooncosmetics.com is an e-commerce platform that sells a range of cosmetic products. The website offers various cosmetic items such as lipsticks, liquid lipsticks, lip balms, and lip glosses. Additionally, they have seasonal collections and vegan options available. The site provides a secure shopping experience and ships internationally.

blackmooncosmetics.com’s revenueOVER TIME
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Over the past three months, blackmooncosmetics.com revenue has experienced decline of 15%, compared to the preceding three months.

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blackmooncosmetics.com revenue decline for last six months
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OVERVIEW
In May 2024, blackmooncosmetics.com's revenue for online sales was $81,030, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $75-100. The website had 75,434 sessions, falling below the highest in the industry at 48,729,894 from sephora.com. In the BEAUTY AND COSMETICS sector, blackmooncosmetics.com's revenue was above the median of $80,017, but below ulta.com's $91,595,110. Additionally, the conversion rate and AOV were within industry norms, with high conversion rates at 4.25% and AOV at $179, and low rates at 1.44% and $44, respectively.
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blackmooncosmetics.com competitors

When comparing blackmooncosmetics.com to its competitors in the gothic beauty niche, it stands out in terms of revenue and transactions. While Black Moon Cosmetics generates $81,030 in revenue from 1,020 transactions with 75,434 sessions, its closest competitors fall behind. Glam Goth Beauty brings in $12,168 from 122 transactions with 11,437 sessions, Posh Goth generates $13,690 from 291 transactions with the same number of sessions, and Fat and the Moon achieves $77,734 from 1,092 transactions with 23,751 sessions. Black Moon Cosmetics also maintains a similar Average Order Value (AOV) of $75-100 like its competitors, but its conversion rate of 1.00-1.50% is lower compared to Posh Goth's 2.50-3.00% and Fat and the Moon's impressive 4.50-5.00%. Despite the lower conversion rate, Black Moon Cosmetics excels in revenue and transactions, showcasing its strong performance in the gothic beauty market.

#1 glamgothbeauty.com
12.2K
Revenue
11.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#2 poshgoth.com
13.7K
Revenue
11.4K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
#3 fatandthemoon.com
77.7K
Revenue
23.8K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
blackmooncosmetics.com vs top market performers
blackmooncosmetics.com
top retailers
conversion rate vs average order value for blackmooncosmetics.com and its competitors
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Top products on blackmooncosmetics.comby revenue

#1 SLEEPWALKER
$17.5
Price
$46.3K
Revenue
#2 ARMAGEDDON
$18
Price
$27.7K
Revenue
#3 DEVILLE
$17.6
Price
$23.2K
Revenue
#4 DEAD BUT DELECTABLE DUO
$32.9
Price
Revenue
#5 DERANGED
$17.5
Price
Revenue
#6 ABYSS
$17.5
Price
Revenue
#7 Orb of Light™ - Full Moon Palette
$46.8
Price
Revenue
#8 SPOOKY CUTE DUO
$31.7
Price
Revenue
#9 WRATH
$17.5
Price
Revenue
#10 Purple Potion Liquid To Matte Lipstick Duo
$31.4
Price
Revenue
#1 SLEEPWALKER
$17.5
Price
$46.3K
Revenue
#2 ARMAGEDDON
$18
Price
$27.7K
Revenue
#3 DEVILLE
$17.6
Price
$23.2K
Revenue
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blackmooncosmetics.com brandsby revenue

1
Logo for black moon cosmeticsBlack Moon Cosmetics

blackmooncosmetics.com categoriesby revenue

1
Eye Makeup
2
Lip Makeup
3
Luggage & Bags
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brands overtime comparison

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blackmooncosmetics.com channels

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blackmooncosmetics.com Google Ads spend

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blackmooncosmetics.com devices

Review blackmooncosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blackmooncosmetics.com top markets

Explore blackmooncosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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blackmooncosmetics.com country & global rank

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