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May 2025
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Home/Insights/Retailers/fatandthemoon.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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107.8K
Revenue
49.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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fatandthemoon.com is an online platform that offers various self-care products. Their inventory consists of natural and handmade items such as skincare products, herbal remedies, deodorants, makeup, and hair care products. The website aims to provide a range of organic, plant-based alternatives for daily health and beauty needs.

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fatandthemoon.com's revenueOVER TIME
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Over the past three months, fatandthemoon.com revenue has experienced decline of 11%, compared to the preceding three months.

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fatandthemoon.com revenue decline for last six months
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Top products on fatandthemoon.comby revenue

#1 All Cream
$32.2
Price
$86.6K
Revenue
#2 Deodorant Cream
$21.5
Price
$48.1K
Revenue
#3 Aloe Lotion
$28
Price
$37.6K
Revenue
#4 Sensitive Pit Cream
$21.4
Price
Revenue
#5 Day to Day Conditioner
$33.9
Price
Revenue
#6 Face Oil
$38.2
Price
Revenue
#7 Lavender & Cocoa Dry Shampoo
$20.7
Price
Revenue
#8 Lip & Cheek Stain
$20
Price
Revenue
#9 Moon Milk
$30.2
Price
Revenue
#10 Spirit and Salt Mist
$25.9
Price
Revenue
#1 All Cream
$32.2
Price
$86.6K
Revenue
#2 Deodorant Cream
$21.5
Price
$48.1K
Revenue
#3 Aloe Lotion
$28
Price
$37.6K
Revenue
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OVERVIEW
fatandthemoon.com, a BEAUTY AND COSMETICS industry website, achieved $107,847 in online sales with a conversion rate of 2.50-3.00% and an average order value (AOV) of $75-100 in May 2025. This performance exceeded the industry median revenue of $46,882, with ulta.com leading at $96,002,620 in revenue. The website's sessions reached 49,894, surpassing the industry median of 19,997, but falling short of sephora.com's 38,510,361 sessions. Despite not reaching the highest conversion rate of 4.51% or AOV of $213, fatandthemoon.com demonstrated strong performance in online sales and customer engagement.
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fatandthemoon.com competitors

In May 2025, fatandthemoon.com outperformed its competitors in terms of revenue, with $107,847 compared to abigailrosestore.com ($5,062), gravelandgold.com ($34,991), and blackmooncosmetics.com ($36,044). fatandthemoon.com also had the highest number of transactions at 1,404, followed by blackmooncosmetics.com (426), gravelandgold.com (216), and abigailrosestore.com (47). In terms of sessions, fatandthemoon.com had 49,894, which was more than double the sessions of blackmooncosmetics.com (71,471) and nearly 20 times more than gravelandgold.com (9,153) and abigailrosestore.com (2,427). Additionally, fatandthemoon.com had a competitive average order value (AOV) range of $75-$100 and a solid conversion rate of 2.50-3.00%, showcasing its strong performance in the market compared to its competitors.

gravelandgold.com screenshot
#1 gravelandgold.com
35K
Revenue
9.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
blackmooncosmetics.com screenshot
#2 blackmooncosmetics.com
36K
Revenue
71.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
abigailrosestore.com screenshot
#3 abigailrosestore.com
5.1K
Revenue
2.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fatandthemoon.com vs top market performers
fatandthemoon.com
top retailers
conversion rate vs average order value for fatandthemoon.com and its competitors
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Revenue share by device at fatandthemoon.com

In May large majority of sales on fatandthemoon.com, 58% was finalized on mobile devices, with 42% of sales coming from desktop devices.

In May large majority of sales on fatandthemoon.com, 58% was finalized on mobile devices, with 42% of sales coming from desktop devices.
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fatandthemoon.com channels

Identify top traffic channels that drive growth for fatandthemoon.comand discover how performance of traffic channels has changed over time.

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fatandthemoon.com Google Ads spend

Evaluate fatandthemoon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fatandthemoon.com devices

Review fatandthemoon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fatandthemoon.com top markets

Explore fatandthemoon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fatandthemoon.com country & global rank

Assess the ranking of fatandthemoon.com among other retailers within its primary country and worldwide.

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