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Aug 2025
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Home/Insights/Retailers/fatandthemoon.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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87.9K
Revenue
42.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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fatandthemoon.com is an online platform that offers various self-care products. Their inventory consists of natural and handmade items such as skincare products, herbal remedies, deodorants, makeup, and hair care products. The website aims to provide a range of organic, plant-based alternatives for daily health and beauty needs.

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fatandthemoon.com's revenueOVER TIME
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Over the past three months, fatandthemoon.com revenue has experienced decline of 20%, compared to the preceding three months.

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fatandthemoon.com revenue decline for last six months
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Top products on fatandthemoon.comby revenue

#1 All Cream
$33.4
Price
$70.6K
Revenue
#2 Deodorant Cream
$21.5
Price
$44.5K
Revenue
#3 Aloe Lotion
$29.4
Price
$33.1K
Revenue
#4 Sensitive Pit Cream
$21
Price
Revenue
#5 Lavender & Cocoa Dry Shampoo
$21.3
Price
Revenue
#6 Moon Milk
$30.3
Price
Revenue
#7 Face Oil
$39.8
Price
Revenue
#8 Spirit and Salt Mist
$25.8
Price
Revenue
#9 Shampoo Bar
$31.9
Price
Revenue
#10 Day to Day Conditioner
$33.9
Price
Revenue
#1 All Cream
$33.4
Price
$70.6K
Revenue
#2 Deodorant Cream
$21.5
Price
$44.5K
Revenue
#3 Aloe Lotion
$29.4
Price
$33.1K
Revenue
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OVERVIEW
In August 2025, fatandthemoon.com, a BEAUTY AND COSMETICS website, generated $87,924 in online sales with a conversion rate of 2.50-3.00% and an AOV of $50-75. The highest online store revenue in the category was $109,440,426 from themancompany.com, while the highest conversion rate was 4.33% and the highest AOV was $202. fatandthemoon.com had 42,880 sessions, with the highest sessions recorded at 44,212,513 from sephora.com and a median of 22,297 sessions in the industry.
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fatandthemoon.com competitors

In August 2025, fatandthemoon.com stands out among its competitors with a revenue of $87,924, generated from 1,205 transactions and 42,880 sessions. Their average order value (AOV) falls between $50-$75, with a conversion rate ranging from 2.50-3.00%. Comparing this to its competitors, gravelandgold.com has a revenue of $21,916 from 193 transactions and 9,025 sessions, with a higher AOV of $100-$125 but a similar conversion rate. blackmooncosmetics.com brings in $29,765 from 415 transactions and 96,695 sessions, with an AOV of $50-$75 but a lower conversion rate. abigailrosestore.com lags behind with a revenue of $14,124 from 93 transactions and 3,953 sessions, boasting the highest AOV of $150-$175, with a conversion rate comparable to fatandthemoon.com. Overall, fatandthemoon.com performs well in revenue, transactions, and conversion rate compared to its competitors in August 2025.

gravelandgold.com screenshot
#1 gravelandgold.com
21.9K
Revenue
9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
blackmooncosmetics.com screenshot
#2 blackmooncosmetics.com
29.8K
Revenue
96.7K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
abigailrosestore.com screenshot
#3 abigailrosestore.com
14.1K
Revenue
4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
fatandthemoon.com vs top market performers
fatandthemoon.com
top retailers
conversion rate vs average order value for fatandthemoon.com and its competitors
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Revenue share by device at fatandthemoon.com

In August large majority of sales on fatandthemoon.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In August large majority of sales on fatandthemoon.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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fatandthemoon.com channels

Identify top traffic channels that drive growth for fatandthemoon.comand discover how performance of traffic channels has changed over time.

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fatandthemoon.com Google Ads spend

Evaluate fatandthemoon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fatandthemoon.com devices

Review fatandthemoon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fatandthemoon.com top markets

Explore fatandthemoon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fatandthemoon.com country & global rank

Assess the ranking of fatandthemoon.com among other retailers within its primary country and worldwide.

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