fatandthemoon.com
fatandthemoon.com is an online platform that offers various self-care products. Their inventory consists of natural and handmade items such as skincare products, herbal remedies, deodorants, makeup, and hair care products. The website aims to provide a range of organic, plant-based alternatives for daily health and beauty needs.
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fatandthemoon.com Annual Revenue and Growth
fatandthemoon.com's annual sales on its online store amounted to $1.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
fatandthemoon.com's monthly revenueOVER TIME
Over the past three months, fatandthemoon.com revenue has experienced decline of 11%, compared to the preceding three months.
Top products on fatandthemoon.comby revenue
fatandthemoon.com competitors
In October 2025, fatandthemoon.com outperformed its competitors in terms of revenue, with $97,938 compared to $24,393 for gravelandgold.com, $179,813 for blackmooncosmetics.com, and $9,219 for abigailrosestore.com. fatandthemoon.com also had a higher number of transactions at 1,330, compared to 172 for gravelandgold.com, 1,966 for blackmooncosmetics.com, and 66 for abigailrosestore.com. In terms of sessions, fatandthemoon.com had 29,541, while gravelandgold.com had 8,263, blackmooncosmetics.com had 69,635, and abigailrosestore.com had 2,923. The average order value (AOV) for fatandthemoon.com ranged between $50-$75, which was lower than gravelandgold.com and abigailrosestore.com but higher than blackmooncosmetics.com. Additionally, fatandthemoon.com had a higher conversion rate at 4.00-4.50% compared to its competitors.
Revenue share by device at fatandthemoon.com
In October large majority of sales on fatandthemoon.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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fatandthemoon.com channels
Identify top traffic channels that drive growth for fatandthemoon.comand discover how performance of traffic channels has changed over time.
fatandthemoon.com Google Ads spend
Evaluate fatandthemoon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fatandthemoon.com devices
Review fatandthemoon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
