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Jun 2025
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Home/Insights/Retailers/fatandthemoon.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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108.4K
Revenue
49.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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fatandthemoon.com is an online platform that offers various self-care products. Their inventory consists of natural and handmade items such as skincare products, herbal remedies, deodorants, makeup, and hair care products. The website aims to provide a range of organic, plant-based alternatives for daily health and beauty needs.

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fatandthemoon.com's revenueOVER TIME
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Over the past three months, fatandthemoon.com revenue has experienced decline of 18%, compared to the preceding three months.

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fatandthemoon.com revenue decline for last six months
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Top products on fatandthemoon.comby revenue

#1 All Cream
$32.6
Price
$82.1K
Revenue
#2 Deodorant Cream
$21.3
Price
$47.1K
Revenue
#3 Aloe Lotion
$28.8
Price
$37K
Revenue
#4 Sensitive Pit Cream
$21.7
Price
Revenue
#5 Moon Milk
$30.2
Price
Revenue
#6 Face Oil
$38.8
Price
Revenue
#7 Lavender & Cocoa Dry Shampoo
$20.9
Price
Revenue
#8 Day to Day Conditioner
$33.9
Price
Revenue
#9 Mane Care Set
$67.2
Price
Revenue
#10 Spirit and Salt Mist
$25.8
Price
Revenue
#1 All Cream
$32.6
Price
$82.1K
Revenue
#2 Deodorant Cream
$21.3
Price
$47.1K
Revenue
#3 Aloe Lotion
$28.8
Price
$37K
Revenue
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OVERVIEW
In June 2025, fatandthemoon.com, a BEAUTY AND COSMETICS website, achieved a revenue of $108,356 for online sales, surpassing the median revenue of $43,095. With a conversion rate of 2.50-3.00%, the site falls within the industry average, compared to the highest 4.4% and lowest 1.06% rates. The Average Order Value (AOV) for fatandthemoon.com is $75-100, with extremes at $209 and $50 in the industry. The site attracted 49,205 sessions, less than sephora.com's 36,910,068, but above the median of 19,241 for BEAUTY AND COSMETICS.
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fatandthemoon.com competitors

In June 2025, fatandthemoon.com outperformed its competitors in terms of revenue, transactions, and conversion rate. fatandthemoon.com generated $108,356 in revenue from 1,371 transactions and 49,205 sessions, with a conversion rate of 2.50-3.00%. In comparison, abigailrosestore.com had significantly lower revenue of $6,507 from 60 transactions and 3,043 sessions, with a conversion rate of 1.50-2.00%. gravelandgold.com performed better with $24,092 in revenue from 159 transactions and 7,394 sessions, but still fell short of fatandthemoon.com. blackmooncosmetics.com had revenue of $30,445 from 386 transactions and 96,488 sessions, but had the lowest conversion rate at 0.00-0.50%. Overall, fatandthemoon.com demonstrated strong performance and competitiveness within the industry during this period.

gravelandgold.com screenshot
#1 gravelandgold.com
24.1K
Revenue
7.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
blackmooncosmetics.com screenshot
#2 blackmooncosmetics.com
30.4K
Revenue
96.5K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
abigailrosestore.com screenshot
#3 abigailrosestore.com
6.5K
Revenue
3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fatandthemoon.com vs top market performers
fatandthemoon.com
top retailers
conversion rate vs average order value for fatandthemoon.com and its competitors
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Revenue share by device at fatandthemoon.com

In June large majority of sales on fatandthemoon.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In June large majority of sales on fatandthemoon.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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fatandthemoon.com channels

Identify top traffic channels that drive growth for fatandthemoon.comand discover how performance of traffic channels has changed over time.

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fatandthemoon.com Google Ads spend

Evaluate fatandthemoon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fatandthemoon.com devices

Review fatandthemoon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fatandthemoon.com top markets

Explore fatandthemoon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fatandthemoon.com country & global rank

Assess the ranking of fatandthemoon.com among other retailers within its primary country and worldwide.

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