fatandthemoon.com
fatandthemoon.com is an online platform that offers various self-care products. Their inventory consists of natural and handmade items such as skincare products, herbal remedies, deodorants, makeup, and hair care products. The website aims to provide a range of organic, plant-based alternatives for daily health and beauty needs.
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fatandthemoon.com Annual Revenue and Growth
fatandthemoon.com's annual sales on its online store amounted to $1.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
fatandthemoon.com's monthly revenueOVER TIME
Over the past three months, fatandthemoon.com revenue has experienced growth of 6.6%, compared to the preceding three months.
fatandthemoon.com competitors
In January 2026, fatandthemoon.com outperformed its competitors in terms of revenue with $90,884. gravelandgold.com generated $31,231, blackmooncosmetics.com earned $68,458, and abigailrosestore.com made $16,247. In terms of transactions, fatandthemoon.com had 1,326 compared to gravelandgold.com's 214, blackmooncosmetics.com's 779, and abigailrosestore.com's 142. fatandthemoon.com also had the highest number of sessions with 49,322, followed by blackmooncosmetics.com with 95,659, gravelandgold.com with 11,865, and abigailrosestore.com with 6,985. The average order value (AOV) for fatandthemoon.com ranged from $50 to $75, while its competitors had AOVs ranging from $100 to $150 for gravelandgold.com, $75 to $100 for blackmooncosmetics.com, and $100 to $125 for abigailrosestore.com. fatandthemoon.com also had a competitive conversion rate of 2.50-3.00%, outperforming blackmooncosmetics.com's 0.50-1.00%, gravelandgold.com's 1.50-2.00%, and abigailrosestore.com's 2.00-2.50%.
Revenue share by device at fatandthemoon.com
In January large majority of sales on fatandthemoon.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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fatandthemoon.com channels
Identify top traffic channels that drive growth for fatandthemoon.comand discover how performance of traffic channels has changed over time.
fatandthemoon.com Google Ads spend
Evaluate fatandthemoon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fatandthemoon.com devices
Review fatandthemoon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
