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May 2026
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Home/Insights/Retailers/fatandthemoon.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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86.5K
Revenue
May 26
39.9K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$50-75
AOV
May 26
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fatandthemoon.com is an online platform that offers various self-care products. Their inventory consists of natural and handmade items such as skincare products, herbal remedies, deodorants, makeup, and hair care products. The website aims to provide a range of organic, plant-based alternatives for daily health and beauty needs.

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fatandthemoon.com Annual Revenue and Growth

fatandthemoon.com's annual sales on its online store amounted to $1.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
fatandthemoon.com revenue by year

fatandthemoon.com's monthly revenueOVER TIME
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Over the past three months, fatandthemoon.com revenue has experienced growth of 39%, compared to the preceding three months.

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fatandthemoon.com revenue growth for last six months
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OVERVIEW
In May 2026, fatandthemoon.com generated online sales revenue of $86,459, significantly outperforming the BEAUTY AND COSMETICS median of $41,533, though falling short of industry leader ulta.com at $131,310,258. With a conversion rate of 3.00-3.50%, fatandthemoon.com is competitive against the industry high of 4.55% and low of 1.21%. Their average order value (AOV) ranges between $50-75, consistent with the lower end of the sector, where the high AOV reaches $205. The site attracted 39,879 sessions, notably higher than the median of 16,416 but still below the 60,095,887 sessions seen by sephora.com.
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fatandthemoon.com competitors

In May 2026, fatandthemoon.com outperformed its competitors significantly, generating a revenue of $86,459 from 1,204 transactions across 39,879 sessions. Its average order value (AOV) ranged from $50 to $75, with a conversion rate of 3.00-3.50%. In comparison, gravelandgold.com recorded $24,013 in revenue from 155 transactions over 7,387 sessions, boasting a higher AOV of $150-175 but a lower conversion rate of 2.00-2.50%. blackmooncosmetics.com achieved revenue close to fatandthemoon.com at $85,454, yet had significantly more sessions at 135,744, translating to a lower conversion rate of 0.50-1.00%. abigailrosestore.com struggled with $7,548 in revenue from just 69 transactions, while naturalfeelingspa.com reported minimal figures of $579, indicating that fatandthemoon.com clearly leads in overall performance among its peers.

gravelandgold.com screenshot
#1 gravelandgold.com
24K
Revenue
7.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
blackmooncosmetics.com screenshot
#2 blackmooncosmetics.com
85.5K
Revenue
135.7K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
abigailrosestore.com screenshot
#3 abigailrosestore.com
7.5K
Revenue
2.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
naturalfeelingspa.com screenshot
#4 naturalfeelingspa.com
579.1
Revenue
102
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
fatandthemoon.com vs top market performers
fatandthemoon.com
top retailers
conversion rate vs average order value for fatandthemoon.com and its competitors
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Revenue share by device at fatandthemoon.com

In May large majority of sales on fatandthemoon.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In May large majority of sales on fatandthemoon.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

Industries fatandthemoon.com operates in

fatandthemoon.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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fatandthemoon.com channels

Identify top traffic channels that drive growth for fatandthemoon.comand discover how performance of traffic channels has changed over time.

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fatandthemoon.com Google Ads spend

Evaluate fatandthemoon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fatandthemoon.com devices

Review fatandthemoon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fatandthemoon.com top markets

Explore fatandthemoon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fatandthemoon.com country & global rank

Assess the ranking of fatandthemoon.com among other retailers within its primary country and worldwide.

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