fatandthemoon.com
fatandthemoon.com is an online platform that offers various self-care products. Their inventory consists of natural and handmade items such as skincare products, herbal remedies, deodorants, makeup, and hair care products. The website aims to provide a range of organic, plant-based alternatives for daily health and beauty needs.
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fatandthemoon.com Annual Revenue and Growth
fatandthemoon.com's annual sales on its online store amounted to $1.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
fatandthemoon.com's monthly revenueOVER TIME
Over the past three months, fatandthemoon.com revenue has experienced decline of 35%, compared to the preceding three months.
fatandthemoon.com competitors
The competitive set includes fatandthemoon.com, gravelandgold.com, blackmooncosmetics.com, and abigailrosestore.com. As of August 2026, fatandthemoon.com leads significantly with $90,300 in revenue and 1,277 transactions, far surpassing gravelandgold.com’s $25,600 revenue and 150 transactions. While fatandthemoon.com has a healthy conversion rate of 2.50-3.00%, it is notable that blackmooncosmetics.com sees the highest session count at 145,000, positioning fatandthemoon.com in second with 50,800 sessions. The average order value (AOV) for fatandthemoon.com, ranging from $50-75, is lower than gravelandgold.com’s AOV of $150-175. In contrast, abigailrosestore.com trails with $6,803 in revenue and 66 transactions, reflecting a smaller market presence. Overall, fatandthemoon.com outperforms its competitors in key metrics, solidifying its position in the market.
Revenue share by device at fatandthemoon.com
In August large majority of sales on fatandthemoon.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
Industries fatandthemoon.com operates in
fatandthemoon.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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fatandthemoon.com channels
Identify top traffic channels that drive growth for fatandthemoon.comand discover how performance of traffic channels has changed over time.
fatandthemoon.com Google Ads spend
Evaluate fatandthemoon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fatandthemoon.com devices
Review fatandthemoon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
