fatandthemoon.com
fatandthemoon.com is an online platform that offers various self-care products. Their inventory consists of natural and handmade items such as skincare products, herbal remedies, deodorants, makeup, and hair care products. The website aims to provide a range of organic, plant-based alternatives for daily health and beauty needs.
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fatandthemoon.com Annual Revenue and Growth
fatandthemoon.com's annual sales on its online store amounted to $1.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
fatandthemoon.com's monthly revenueOVER TIME
Over the past three months, fatandthemoon.com revenue has experienced growth of 12%, compared to the preceding three months.
fatandthemoon.com competitors
The competitive set includes fatandthemoon.com, gravelandgold.com, blackmooncosmetics.com, abigailrosestore.com, and naturalfeelingspa.com. As of September 2026, fatandthemoon.com leads significantly with a revenue of $113,000 and 1,395 transactions, surpassing all competitors. In sessions, fatandthemoon.com ranks second with 42,700, trailing behind blackmooncosmetics.com, which has 109,000 sessions. The average order value (AOV) for fatandthemoon.com falls between $75-100, while gravelandgold.com has a higher AOV of $175-200, yet trails in revenue and transactions. Conversion rates are competitive, with fatandthemoon.com achieving 3.00-3.50%, outperforming gravelandgold.com and abigailrosestore.com, which have conversion rates of 2.00-2.50% and 1.50-2.00%, respectively. Overall, fatandthemoon.com stands out in revenue and transactions while maintaining a solid presence in sessions and conversion performance.
Revenue share by device at fatandthemoon.com
In September large majority of sales on fatandthemoon.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
Industries fatandthemoon.com operates in
fatandthemoon.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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fatandthemoon.com channels
Identify top traffic channels that drive growth for fatandthemoon.comand discover how performance of traffic channels has changed over time.
fatandthemoon.com Google Ads spend
Evaluate fatandthemoon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fatandthemoon.com devices
Review fatandthemoon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
