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Sep 2024
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Home/Insights/Retailers/fatandthemoon.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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126.6K
Revenue
27.2K
Sessions
6.0-6.5%
Conversion rate
$75-100
Average order value
Online only revenue for fatandthemoon.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

fatandthemoon.com is an online platform that offers various self-care products. Their inventory consists of natural and handmade items such as skincare products, herbal remedies, deodorants, makeup, and hair care products. The website aims to provide a range of organic, plant-based alternatives for daily health and beauty needs.

fatandthemoon.com’s revenueOVER TIME
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Over the past three months, fatandthemoon.com revenue has experienced growth of 13%, compared to the preceding three months.

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fatandthemoon.com revenue growth for last six months
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OVERVIEW
fatandthemoon.com in the BEAUTY AND COSMETICS industry had a revenue of $126,618 in September 2024, with a conversion rate of 6.00-6.50% and an AOV of $75-100, totaling 27,182 sessions; notably higher than the median revenue and sessions for the industry, but falls behind ulta.com's revenue of $114,902,798 and sephora.com's 41,256,765 sessions.
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fatandthemoon.com competitors

When comparing fatandthemoon.com to its competitors, we can see that fatandthemoon.com leads in terms of revenue with $126,618, followed by blackmooncosmetics.com with $91,673. In transactions, fatandthemoon.com also has the highest number at 1,650, while blackmooncosmetics.com follows with 1,115. However, fatandthemoon.com falls behind in sessions with 27,182, as blackmooncosmetics.com has 71,632. The Average Order Value (AOV) for fatandthemoon.com falls between $75-100, while competitors like abigailrosestore.com and naturalfeelingspa.com have higher AOVs at $150-175 and $250-275 respectively. In terms of conversion rate, fatandthemoon.com ranks highest with a range of 6.00-6.50%, while its competitors fall between 1.50-3.00%. Overall, fatandthemoon.com performs well in terms of revenue and transactions, but could work on increasing its sessions and AOV to compete with certain competitors in the market.

#1 gravelandgold.com
20.1K
Revenue
6.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#2 blackmooncosmetics.com
91.7K
Revenue
71.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#3 abigailrosestore.com
4.5K
Revenue
1.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#4 naturalfeelingspa.com
5.5K
Revenue
748.8
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
fatandthemoon.com vs top market performers
fatandthemoon.com
top retailers
conversion rate vs average order value for fatandthemoon.com and its competitors
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Top products on fatandthemoon.comby revenue

#1 All Cream
$31.8
Price
$52.9K
Revenue
#2 Deodorant Cream
$21
Price
$42K
Revenue
#3 Aloe Lotion
$28.5
Price
$28.4K
Revenue
#4 Sensitive Pit Cream
$21
Price
Revenue
#5 Lavender & Cocoa Dry Shampoo
$19.3
Price
Revenue
#6 Face Oil
$36.6
Price
Revenue
#7 Moon Milk
$30
Price
Revenue
#8 Day to Day Shampoo
$36
Price
Revenue
#9 Love Thyself Bod Oil
$36
Price
Revenue
#10 Spirit and Salt Mist
$26
Price
Revenue
#1 All Cream
$31.8
Price
$52.9K
Revenue
#2 Deodorant Cream
$21
Price
$42K
Revenue
#3 Aloe Lotion
$28.5
Price
$28.4K
Revenue
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fatandthemoon.com brandsby revenue

1
Logo for fat & the moonFat & The Moon

fatandthemoon.com categoriesby revenue

1
Health & Beauty
2
Lotion & Moisturizer
3
Apparel & Accessories
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brands overtime comparison

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fatandthemoon.com channels

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fatandthemoon.com Google Ads spend

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fatandthemoon.com devices

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fatandthemoon.com top markets

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fatandthemoon.com country & global rank

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