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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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77.7K
Revenue
23.8K
Sessions
4.5-5.0%
Conversion rate
$50-75
Average order value
Online only revenue for fatandthemoon.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

fatandthemoon.com is an online platform that offers various self-care products. Their inventory consists of natural and handmade items such as skincare products, herbal remedies, deodorants, makeup, and hair care products. The website aims to provide a range of organic, plant-based alternatives for daily health and beauty needs.

fatandthemoon.com’s revenueOVER TIME
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Over the past three months, fatandthemoon.com revenue has experienced decline of 22%, compared to the preceding three months.

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fatandthemoon.com revenue decline for last six months
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OVERVIEW
fatandthemoon.com, a BEAUTY AND COSMETICS website, generated $77,734 in revenue with a conversion rate of 4.50-5.00% and an AOV of $50-75 from 23,751 sessions in May 2024. The highest revenue in the category is $91,595,110 from ulta.com, while the highest conversion rate is 4.25% and the highest AOV is $179. The most sessions were recorded by sephora.com at 48,729,894, with a median of 34,605 in the BEAUTY AND COSMETICS industry.
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fatandthemoon.com competitors

fatandthemoon.com, with a revenue of $77,734 from 1,092 transactions and 23,751 sessions, has a solid performance with an Average Order Value (AOV) ranging between $50-75 and a conversion rate of 4.50-5.00%. Comparing this to its competitors, abigailrosestore.com has a lower revenue of $33,017 with 315 transactions and 13,607 sessions, but a higher AOV of $100-125 and a conversion rate of 2.00-2.50%. gravelandgold.com follows with a revenue of $28,823, 203 transactions, 12,306 sessions, AOV of $125-150, and a conversion rate of 1.50-2.00%. blackmooncosmetics.com outperforms fatandthemoon.com in revenue with $81,030, 1,020 transactions, 75,434 sessions, AOV of $75-100, but has a lower conversion rate of 1.00-1.50%. naturalfeelingspa.com stands out with a revenue of $57,281, 234 transactions, 6,113 sessions, AOV of $225-250, and a conversion rate of 3.50-4.00%.

#1 gravelandgold.com
28.8K
Revenue
12.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#2 blackmooncosmetics.com
81K
Revenue
75.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#3 abigailrosestore.com
33K
Revenue
13.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 naturalfeelingspa.com
57.3K
Revenue
6.1K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
fatandthemoon.com vs top market performers
fatandthemoon.com
top retailers
conversion rate vs average order value for fatandthemoon.com and its competitors
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Top products on fatandthemoon.comby revenue

#1 All Cream
$32.1
Price
$49.4K
Revenue
#2 Deodorant Cream
$20.2
Price
$30.7K
Revenue
#3 Aloe Lotion
$28.5
Price
$22.7K
Revenue
#4 Sensitive Pit Cream
$19.8
Price
Revenue
#5 Moon Milk
$30
Price
Revenue
#6 Lavender & Cocoa Dry Shampoo
$19.2
Price
Revenue
#7 Face Oil
$36.7
Price
Revenue
#8 Day to Day Shampoo
$36
Price
Revenue
#9 Love Thyself Bod Oil
$36
Price
Revenue
#10 Mama to Bebe Kit
$140
Price
Revenue
#1 All Cream
$32.1
Price
$49.4K
Revenue
#2 Deodorant Cream
$20.2
Price
$30.7K
Revenue
#3 Aloe Lotion
$28.5
Price
$22.7K
Revenue
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fatandthemoon.com brandsby revenue

1
Logo for fat & the moonFat & The Moon

fatandthemoon.com categoriesby revenue

1
Health & Beauty
2
Lotion & Moisturizer
3
Apparel & Accessories
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brands overtime comparison

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fatandthemoon.com channels

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fatandthemoon.com Google Ads spend

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fatandthemoon.com devices

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fatandthemoon.com top markets

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fatandthemoon.com country & global rank

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