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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

adidas.ie

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563.2K

Revenue

525.4K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

Main country of store: IRELAND
Website category: FASHION AND APPAREL
D2C

Adidas.ie is an e-commerce platform offering a range of sports apparel, footwear, and accessories. The website showcases a variety of products from the Adidas brand, designed for sports enthusiasts across different activities, such as running, basketball, soccer, and more. Customers can browse and purchase items directly through the site.

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adidas.ie's revenueOVER TIME
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Over the past three months, adidas.ie revenue has experienced decline of 5.7%, compared to the preceding three months.

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adidas.ie revenue decline for last six months

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OVERVIEW

In May 2025, adidas.ie in the FASHION AND APPAREL industry reported $563,179 in online sales revenue with a conversion rate of 1.00-1.50% and an AOV of $75-100. The store had 525,373 sessions, compared to the highest of 224,142,058 from shein.com, while the median sessions in the industry were 33,223. The largest revenue in the category was from shein.com at $731,622,726, with a very high conversion rate of 3.09% and a very high AOV of $415. The lowest conversion rate and AOV in the industry were 0.67% and $82 respectively.

adidas.ie competitors

In May 2025, adidas.ie, with a revenue of €563,179 and 6,457 transactions from 525,373 sessions, has a competitive average order value (AOV) of €75-100 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, adidas.com leads the pack with a revenue of €49,060,573 from 451,524 transactions and 22,589,562 sessions, boasting an AOV of €100-125 and a conversion rate of 1.50-2.00%. On the other hand, sportsdirect.com surpasses adidas.ie in revenue with €72,358,613, 853,778 transactions, and 23,943,087 sessions, achieving a high conversion rate of 3.50-4.00% despite a similar AOV of €75-100. While adidas.co.uk and zalando.ie demonstrate competitive numbers, lifestyle sports lags behind in revenue and conversion rate. Overall, adidas.ie remains a strong contender in the market but has room for improvement to match the performance of top competitors.

#1 adidas.com

49.1M

Revenue

22.6M

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#2 lifestylesports.com

1.2M

Revenue

722.1K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#3 sportsdirect.com

72.4M

Revenue

23.9M

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

#4 zalando.ie

1.4M

Revenue

794K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#5 adidas.co.uk

16.7M

Revenue

8.6M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

adidas.ie vs top market performers

adidas.ie

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Revenue share by device at adidas.ie

In May large majority of sales on adidas.ie, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.

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adidas.ie channels

Identify top traffic channels that drive growth for adidas.ieand discover how performance of traffic channels has changed over time.

adidas.ie Google Ads spend

Evaluate adidas.ie's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

adidas.ie devices

Review adidas.ie's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

adidas.ie top markets

Explore adidas.ie's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.