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Sep 2024
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Home/Insights/Retailers/221btactical.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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173.8K
Revenue
45K
Sessions
1.0-1.5%
Conversion rate
$300-325
Average order value
Online only revenue for 221btactical.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

221btactical.com offers a range of products catered towards law enforcement and military professionals. Their inventory includes durable tactical gear, footwear, apparel, optics, accessories, and more. The website focuses on offering essential equipment that aids in delivering enhanced performance, comfort, and reliability during demanding circumstances.

221btactical.com’s revenueOVER TIME
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Over the past three months, 221btactical.com revenue has experienced growth of 53%, compared to the preceding three months.

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221btactical.com revenue growth for last six months
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OVERVIEW
In September 2024, 221btactical.com's revenue for online sales was $173,818, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $300-325. The website had 44,987 sessions, ranking below the top online store in the SPORTS category, gunbroker.com, which generated $288,971,233 in revenue. The median revenue for this industry was $126,938, with a high conversion rate of 2.57% and a high AOV of $678. Despite falling below the industry's median sessions of 41,866, 221btactical.com maintained competitive performance metrics in the SPORTS sector.
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221btactical.com competitors

When comparing 221btactical.com to its competitors in the tactical gear industry, it is clear that while 221btactical.com has a revenue of $173,818 from 541 transactions and 44,987 sessions with an average order value (AOV) of $300-$325 and a conversion rate of 1.00-1.50%, it falls behind some of its key competitors. spartanarmorsystems.com leads the pack with a revenue of $589,874 from 1,312 transactions and 116,710 sessions, boasting an AOV of $425-$450. safelifedefense.com also outperforms 221btactical.com significantly with a revenue of $2,231,060 from 7,364 transactions and 452,144 sessions, with a conversion rate of 1.50-2.00%. While 221btactical.com is holding its own, it may need to consider strategies to increase revenue and sessions to stay competitive in the market.

#1 spartanarmorsystems.com
589.9K
Revenue
116.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#2 bulletproofzone.com
387.7K
Revenue
124.4K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
#3 safelifedefense.com
2.2M
Revenue
452.1K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#4 acelinkarmor.com
93.5K
Revenue
46.5K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
#5 safeguardclothing.com
205.5K
Revenue
60.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
221btactical.com vs top market performers
221btactical.com
top retailers
conversion rate vs average order value for 221btactical.com and its competitors
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Top products on 221btactical.comby revenue

#1 Maxx-Dri Vest 5.0 -
$129
Price
$164.7K
Revenue
#2 Maxx-Dri 5.0 + Silver Elite Anti-Itch/Rash System
$138.9
Price
$158.7K
Revenue
#3 Maxx-Dri 4.0 + Silver Elite Anti-Itch/Rash Base Layer -
$127
Price
$95.4K
Revenue
#4 Maxx-Dri Vest 4.0 + Equinoxx Stage 3 Thermal Cold Weather Comfort System
$159
Price
Revenue
#5 Maxx-Dri Silver Elite T-Shirt - white
$53.5
Price
Revenue
#6 Maxx-Dri Vest 4.0 -
$99
Price
Revenue
#7 QRF Plate Carrier Full Package -
$690.9
Price
Revenue
#8 Maxx-Dri Vest 3.0 -
$69
Price
Revenue
#9 Stealth Low Visibility Concealed Body Armor Plate Carrier -
$397.1
Price
Revenue
#10 Maxx-Dri Vest 4.0 Group Purchase -
$97
Price
Revenue
#1 Maxx-Dri Vest 5.0 -
$129
Price
$164.7K
Revenue
#2 Maxx-Dri 5.0 + Silver Elite Anti-Itch/Rash System
$138.9
Price
$158.7K
Revenue
#3 Maxx-Dri 4.0 + Silver Elite Anti-Itch/Rash Base Layer -
$127
Price
$95.4K
Revenue
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221btactical.com brandsby revenue

2
Logo for legacy ssLegacy Ss
3
Logo for condition 1Condition 1
Top retailers:amazon.com

221btactical.com categoriesby revenue

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brands overtime comparison

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221btactical.com channels

Identify top traffic channels that drive growth for 221btactical.comand discover how performance of traffic channels has changed over time.

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221btactical.com Google Ads spend

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221btactical.com devices

Review 221btactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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221btactical.com top markets

Explore 221btactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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221btactical.com country & global rank

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