May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

221btactical.com

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125.6K

Revenue

39.2K

Sessions

1.0-1.5%

Conversion rate

$275-300

Average order value

Online only revenue for 221btactical.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: SPORTS

221btactical.com offers a range of products catered towards law enforcement and military professionals. Their inventory includes durable tactical gear, footwear, apparel, optics, accessories, and more. The website focuses on offering essential equipment that aids in delivering enhanced performance, comfort, and reliability during demanding circumstances.

221btactical.com’s revenueOVER TIME
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Over the past three months, 221btactical.com revenue has experienced decline of 0.27%, compared to the preceding three months.

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221btactical.com revenue decline for last six months

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OVERVIEW

In May 2024, 221btactical.com, a SPORTS industry website, had a revenue of $125,604 (below the median of $150,647), a conversion rate of 1.00-1.50% (lower than the very high of 2.26%), an average order value (AOV) of $275-300 (compared to a very high of $618), and 39,221 sessions (less than the median of 59,334). The highest revenue in the industry was $375,818,100 from gunbroker.com, the lowest conversion rate was 0.53%, and the highest sessions were 15,081,607 from the same website.

221btactical.com competitors

When comparing 221btactical.com to its competitors in the tactical gear industry based on performance metrics as of May 2024, it is evident that 221btactical.com falls behind in terms of revenue generation. While 221btactical.com has a revenue of $125,604 with 453 transactions and 39,221 sessions, its average order value (AOV) ranges from $275 to $300 and conversion rate is between 1.00% to 1.50%. In contrast, competitors like safelifedefense.com lead the pack with a revenue of $2,331,219 from 6,861 transactions and 433,524 sessions, boasting a higher AOV of $325 to $350 and conversion rate of 1.50% to 2.00%. Other competitors such as spartanarmorsystems.com and bulletproofzone.com also outperform 221btactical.com in revenue, transactions, sessions, AOV, and conversion rate, showcasing a more robust market presence and higher performance metrics.

#1 spartanarmorsystems.com

788.9K

Revenue

150K

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#2 bulletproofzone.com

644.5K

Revenue

257K

Sessions

0.5-1.0%

Conv. rate

$250-275

AOV

#3 safelifedefense.com

2.3M

Revenue

433.5K

Sessions

1.5-2.0%

Conv. rate

$325-350

AOV

#4 acelinkarmor.com

74K

Revenue

45.1K

Sessions

0.0-0.5%

Conv. rate

$400-500

AOV

#5 safeguardclothing.com

271.9K

Revenue

75.2K

Sessions

1.0-1.5%

Conv. rate

$275-300

AOV

221btactical.com vs top market performers

221btactical.com

top retailers

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Top products on 221btactical.comby revenue

#1 Maxx-Dri 4.0 + Silver Elite Anti-Itch/Rash System -

$126.9

Price

$81.2K

Revenue

#2 Maxx-Dri Vest 4.0 + Equinoxx Stage 3 Thermal Cold Weather Comfort System

$159

Price

$61.1K

Revenue

#3 Maxx-Dri Vest 5.0 -

$129

Price

$55.7K

Revenue

#4 Maxx-Dri 5.0 + Silver Elite Anti-Itch/Rash Base Layer System

$149

Price

Revenue

#5 Equinoxx K2 Dyna-Thermal -

$171.9

Price

Revenue

#6 Tradecraft Tactical Jacket 2.0 with Hard Plates

$716.9

Price

Revenue

#7 Maxx-Dri Vest 4.0 -

$98.9

Price

Revenue

#8 Stealth Low Visibility Concealed Body Armor Plate Carrier -

$399.7

Price

Revenue

#9 Maxx-Dri Silver Elite T-Shirt -

$53.9

Price

Revenue

#10 Maxx-Dri Vest 4.0 Group Purchase -

$97

Price

Revenue

#1 Maxx-Dri 4.0 + Silver Elite Anti-Itch/Rash System -

$126.9

Price

$81.2K

Revenue

#2 Maxx-Dri Vest 4.0 + Equinoxx Stage 3 Thermal Cold Weather Comfort System

$159

Price

$61.1K

Revenue

#3 Maxx-Dri Vest 5.0 -

$129

Price

$55.7K

Revenue

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221btactical.com brandsby revenue

221b Tactical

Top retailers:proudlibertarian.com thewarmingstore.com opticsplanet.com

Legacy Ss

Condition 1

Top retailers:amazon.com

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221btactical.com categoriesby revenue

Bullet Proof Vests

Top retailers:amazon.com ebay.com amazon.de

Work Safety Protective Gear

Top retailers:ebay.com amazon.com hedleyandbennett.com

Pants

Top retailers:levi.com gap.com lululemon.com

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Top retailers:temu.com farfetch.com nike.com

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Top retailers:amazon.com vestaboard.com amazon.de

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221btactical.com channels

Identify top traffic channels that drive growth for 221btactical.comand discover how performance of traffic channels has changed over time.

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221btactical.com Google Ads spend

Evaluate 221btactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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221btactical.com devices

Review 221btactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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221btactical.com top markets

Explore 221btactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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