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May 2025
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Home/Insights/Retailers/safelifedefense.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for safelifedefense.comsafelifedefense.com

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4.3M
Revenue
783.5K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
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The website safelifedefense.com offers a range of personal safety products, including bulletproof vests, stab vests, and body armor for civilians and law enforcement. They also provide ballistic helmets, armored clothing, and non-lethal self-defense items, with the aim to ensure individual safety in various situations.

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safelifedefense.com's revenueOVER TIME
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Over the past three months, safelifedefense.com revenue has experienced growth of 32%, compared to the preceding three months.

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safelifedefense.com revenue growth for last six months
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OVERVIEW
In May 2025, safelifedefense.com in the SPORTS industry generated $4,278,942 in online sales, with a conversion rate of 1.50-2.00% and an AOV of $300-325. Compared to the industry median revenue of $99,988, this site performs exceptionally well. The highest online store in this category, gunbroker.com, made $308,086,874 in sales with 13,843,748 sessions. safelifedefense.com's sessions totaled 783,509, falling below the median of 38,858. The very high conversion rate in the industry is 2.49%, while a low AOV is $114.
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safelifedefense.com competitors

In May 2025, safelifedefense.com stands out amongst its competitors in terms of revenue, with a total of $4,278,942. spartanarmorsystems.com follows with $300,272, bulletproofzone.com with $117,553, acelinkarmor.com with $76,660, safeguardclothing.com with $119,205, and ar500armor.com with $2,301,007. safelifedefense.com also leads in the number of transactions with 13,191, compared to its competitors with transaction numbers ranging from 164 to 6,623. In terms of sessions, safelifedefense.com had 783,509, surpassing all its competitors. The Average Order Value (AOV) for safelifedefense.com falls within the range of $300-$325, which is lower than the AOV of spartanarmorsystems.com and acelinkarmor.com, but higher than the AOV of bulletproofzone.com and safeguardclothing.com. safelifedefense.com's conversion rate of 1.50-2.00% is competitive compared to its competitors, with ar500armor.com leading with a conversion rate of 4.00-4.50%.

bulletproofzone.com screenshot
#1 bulletproofzone.com
117.6K
Revenue
115.3K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
spartanarmorsystems.com screenshot
#2 spartanarmorsystems.com
300.3K
Revenue
87.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
acelinkarmor.com screenshot
#3 acelinkarmor.com
76.7K
Revenue
52.6K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
ar500armor.com screenshot
#4 ar500armor.com
2.3M
Revenue
159.4K
Sessions
4.0-4.5%
Conv. rate
$325-350
AOV
safeguardclothing.com screenshot
#5 safeguardclothing.com
119.2K
Revenue
34.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
safelifedefense.com vs top market performers
safelifedefense.com
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conversion rate vs average order value for safelifedefense.com and its competitors
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Revenue share by device at safelifedefense.com

In May large majority of sales on safelifedefense.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.

In May large majority of sales on safelifedefense.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.
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safelifedefense.com channels

Identify top traffic channels that drive growth for safelifedefense.comand discover how performance of traffic channels has changed over time.

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safelifedefense.com Google Ads spend

Evaluate safelifedefense.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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safelifedefense.com devices

Review safelifedefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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safelifedefense.com top markets

Explore safelifedefense.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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safelifedefense.com country & global rank

Assess the ranking of safelifedefense.com among other retailers within its primary country and worldwide.

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