safelifedefense.com
The website safelifedefense.com offers a range of personal safety products, including bulletproof vests, stab vests, and body armor for civilians and law enforcement. They also provide ballistic helmets, armored clothing, and non-lethal self-defense items, with the aim to ensure individual safety in various situations.
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safelifedefense.com Annual Revenue and Growth
safelifedefense.com's annual sales on its online store amounted to $23.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.
safelifedefense.com's monthly revenueOVER TIME
Over the past three months, safelifedefense.com revenue has experienced decline of 49%, compared to the preceding three months.
safelifedefense.com competitors
In November 2025, safelifedefense.com outperformed its competitors in terms of revenue, with a total of $1,296,524. This was significantly higher than bulletproofzone.com ($170,460), acelinkarmor.com ($76,682), and safeguardclothing.com ($270,528), but lower than ar500armor.com ($2,484,004). safelifedefense.com also had a higher number of transactions (4,621) and sessions (303,413) compared to its competitors. The average order value (AOV) for safelifedefense.com fell within the range of $275-$300, which was competitive with other websites. Additionally, safelifedefense.com had a conversion rate of 1.50-2.00%, which was on par with the industry average. spartanarmorsystems.com had a higher AOV of $425-$450, while ar500armor.com had the highest conversion rate at 4.50-5.00%. Overall, safelifedefense.com showed strong performance compared to its competitors in November 2025.
Revenue share by device at safelifedefense.com
In November large majority of sales on safelifedefense.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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safelifedefense.com channels
Identify top traffic channels that drive growth for safelifedefense.comand discover how performance of traffic channels has changed over time.
safelifedefense.com Google Ads spend
Evaluate safelifedefense.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safelifedefense.com devices
Review safelifedefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
