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Mar 2024
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Home/Insights/Retailers/safelifedefense.com
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for safelifedefense.comsafelifedefense.com

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1.7M
Revenue
360.4K
Sessions
1.0-1.5%
Conversion rate
$350-375
Average order value
Online only revenue for safelifedefense.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website safelifedefense.com offers a range of personal safety products, including bulletproof vests, stab vests, and body armor for civilians and law enforcement. They also provide ballistic helmets, armored clothing, and non-lethal self-defense items, with the aim to ensure individual safety in various situations.

safelifedefense.com’s revenueOVER TIME
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Over the past three months, safelifedefense.com revenue has experienced decline of 35%, compared to the preceding three months.

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safelifedefense.com revenue decline for last six months
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OVERVIEW
safelifedefense.com in March 2024 had a revenue of $1,724,922, a conversion rate of 1.00-1.50%, an AOV of $350-375, and 360,361 sessions, performing well in the SPORTS industry compared to a median revenue of $162,410, a very high conversion rate of 2.25%, a very high AOV of $632, and a median session count of 60,379. The top-performing store in the category was guns.com with a revenue of $30,663,787 and midwayusa.com with 7,920,318 sessions, demonstrating safelifedefense.com's solid performance metrics in its sector.
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safelifedefense.com competitors

safelifedefense.com, with a revenue of $1,724,922 from 4,913 transactions and 360,361 sessions, has an average order value (AOV) ranging from $350 to $375 and a conversion rate between 1.00% and 1.50%. In comparison, spartanarmorsystems.com has a revenue of $646,257 from 1,399 transactions and 173,070 sessions, with a higher AOV of $450 to $475 but a slightly lower conversion rate of 0.50% to 1.00%. bulletproofzone.com has a revenue of $367,289 from 1,330 transactions and 125,737 sessions, with an AOV of $275 to $300 and a similar conversion rate range as safelifedefense.com. acelinkarmor.com and safeguardclothing.com both have lower revenue, transactions, and sessions compared to safelifedefense.com, while ar500armor.com stands out with a significantly higher revenue of $6,178,871 from 17,449 transactions and 637,758 sessions, a similar AOV range, but a much higher conversion rate of 2.50% to 3.00%.

#1 bulletproofzone.com
367.3K
Revenue
125.7K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
#2 spartanarmorsystems.com
646.3K
Revenue
173.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
#3 acelinkarmor.com
111.2K
Revenue
37.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
#4 ar500armor.com
6.2M
Revenue
637.8K
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
#5 safeguardclothing.com
294.7K
Revenue
80.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
safelifedefense.com vs top market performers
safelifedefense.com
top retailers
conversion rate vs average order value for safelifedefense.com and its competitors
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safelifedefense.com brandsby revenue

1
Logo for safe life defenseSafe Life Defense

safelifedefense.com categoriesby revenue

1
Bullet Proof Vests
2
Apparel & Accessories
3
Embellishments & Trims
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brands overtime comparison

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safelifedefense.com channels

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safelifedefense.com Google Ads spend

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safelifedefense.com devices

Review safelifedefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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safelifedefense.com top markets

Explore safelifedefense.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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safelifedefense.com country & global rank

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