safelifedefense.com
The website safelifedefense.com offers a range of personal safety products, including bulletproof vests, stab vests, and body armor for civilians and law enforcement. They also provide ballistic helmets, armored clothing, and non-lethal self-defense items, with the aim to ensure individual safety in various situations.
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safelifedefense.com Annual Revenue and Growth
safelifedefense.com's annual sales on its online store amounted to $23.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.
safelifedefense.com's monthly revenueOVER TIME
Over the past three months, safelifedefense.com revenue has experienced decline of 28%, compared to the preceding three months.
safelifedefense.com competitors
When comparing safelifedefense.com to its competitors in the personal protective equipment industry as of September 2025, it stands out in terms of revenue with $1,890,074, higher than most of its competitors. safelifedefense.com also boasts a higher number of transactions at 6,668 and a significant number of sessions at 423,915, indicating a strong customer base and website traffic. The average order value (AOV) for safelifedefense.com falls within the range of $275-300, which is competitive with similar domains like bulletproofzone.com and safeguardclothing.com. However, safelifedefense.com's conversion rate of 1.50-2.00% is slightly lower than that of some competitors like ar500armor.com, which has a conversion rate of 3.50-4.00%. Overall, safelifedefense.com demonstrates solid performance across key metrics but may benefit from optimizing its conversion rate to further compete with top players in the industry.
Revenue share by device at safelifedefense.com
In September large majority of sales on safelifedefense.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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safelifedefense.com channels
Identify top traffic channels that drive growth for safelifedefense.comand discover how performance of traffic channels has changed over time.
safelifedefense.com Google Ads spend
Evaluate safelifedefense.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safelifedefense.com devices
Review safelifedefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
