safelifedefense.com
The website safelifedefense.com offers a range of personal safety products, including bulletproof vests, stab vests, and body armor for civilians and law enforcement. They also provide ballistic helmets, armored clothing, and non-lethal self-defense items, with the aim to ensure individual safety in various situations.
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safelifedefense.com Annual Revenue and Growth
safelifedefense.com's annual sales on its online store amounted to $23.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
safelifedefense.com's monthly revenueOVER TIME
Over the past three months, safelifedefense.com revenue has experienced decline of 46%, compared to the preceding three months.
safelifedefense.com competitors
In December 2025, safelifedefense.com outperformed its competitors in terms of revenue with $1,264,180. Its closest competitor, ar500armor.com, had a revenue of $2,230,190. However, safelifedefense.com had a higher conversion rate of 1.50-2.00% compared to ar500armor.com's 2.50-3.00%. safelifedefense.com also had a higher average order value (AOV) of $275-$300 compared to ar500armor.com's AOV of $325-$350. Among its other competitors, safelifedefense.com had more transactions and sessions than bulletproofzone.com, spartanarmorsystems.com, acelinkarmor.com, and safeguardclothing.com. Despite not having the highest revenue among its competitors, safelifedefense.com demonstrated strong performance in conversion rate and AOV, showcasing its effectiveness in generating revenue per session.
Revenue share by device at safelifedefense.com
In December large majority of sales on safelifedefense.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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safelifedefense.com channels
Identify top traffic channels that drive growth for safelifedefense.comand discover how performance of traffic channels has changed over time.
safelifedefense.com Google Ads spend
Evaluate safelifedefense.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safelifedefense.com devices
Review safelifedefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
