safelifedefense.com
The website safelifedefense.com offers a range of personal safety products, including bulletproof vests, stab vests, and body armor for civilians and law enforcement. They also provide ballistic helmets, armored clothing, and non-lethal self-defense items, with the aim to ensure individual safety in various situations.
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safelifedefense.com Annual Revenue and Growth
safelifedefense.com's annual sales on its online store amounted to $23.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.
safelifedefense.com's monthly revenueOVER TIME
Over the past three months, safelifedefense.com revenue has experienced decline of 16%, compared to the preceding three months.
safelifedefense.com competitors
In August 2025, safelifedefense.com stands out in terms of revenue compared to its competitors. With a revenue of $3,080,066, safelifedefense.com surpasses bulletproofzone.com ($121,229), spartanarmorsystems.com ($280,951), acelinkarmor.com ($63,720), and safeguardclothing.com ($140,422). However, safelifedefense.com has fewer transactions (11,022) and sessions (665,098) compared to ar500armor.com, which generated a revenue of $2,209,616 from 6,689 transactions and 183,361 sessions. When it comes to the Average Order Value (AOV), safelifedefense.com falls in the mid-range at $275-300, while ar500armor.com leads with an AOV of $325-350. In terms of conversion rate, safelifedefense.com sits within the average range at 1.50-2.00%, similar to safeguardclothing.com, while ar500armor.com excels with a conversion rate of 3.50-4.00%.
Revenue share by device at safelifedefense.com
In August large majority of sales on safelifedefense.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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safelifedefense.com channels
Identify top traffic channels that drive growth for safelifedefense.comand discover how performance of traffic channels has changed over time.
safelifedefense.com Google Ads spend
Evaluate safelifedefense.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safelifedefense.com devices
Review safelifedefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
