May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

simplicity.com

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1.2M

Revenue

587.3K

Sessions

1.5-2.0%

Conversion rate

$100-125

Average order value

Online only revenue for simplicity.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

Simplicity.com is your source for pattern designer collections. Shop your favorite brands including Simplicity, McCalls, Know Me, Butterick & more.

simplicity.com’s revenueOVER TIME
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Over the past three months, simplicity.com revenue has experienced growth of 35%, compared to the preceding three months.

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simplicity.com revenue growth for last six months

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OVERVIEW

In May 2024, simplicity.com in the home_and_garden industry had online sales revenue of $1,202,835 with a median of $196,711. The conversion rate ranged from 1.50-2.00%, while the highest was 3.02% and the lowest 0.74%. The Average Order Value (AOV) was between $100-125, with a high of $709 and a low of $92. The site had 587,342 sessions, compared to the highest at 48,325,788 from harborfreight.com, with a median of 48,380 sessions in the home_and_garden category.

simplicity.com competitors

simplicity.com outperforms its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. While simplicity.com has a revenue of $1,202,835 with 10,534 transactions and 587,342 sessions, its closest competitor in revenue is peekaboopatternshop.com with $236,789 in revenue from 2,832 transactions and 114,331 sessions. In comparison, patternreview.com has the highest revenue of $2,290,640 but with 8,058 transactions and 799,811 sessions, indicating a lower conversion rate than simplicity.com. Additionally, simplicity.com has a competitive AOV range of $100-$125 and a conversion rate of 1.50-2.00, outperforming all its competitors in these key metrics. Overall, simplicity.com demonstrates strong performance and efficiency in the online sewing patterns market compared to its rivals.

#1 sewdirect.com

222K

Revenue

220.5K

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

#2 patternreview.com

2.3M

Revenue

799.8K

Sessions

1.0-1.5%

Conv. rate

$275-300

AOV

#3 jaycotts.co.uk

198K

Revenue

133.2K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#4 peekaboopatternshop.com

236.8K

Revenue

114.3K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#5 burdastyle.com

125.5K

Revenue

133.5K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

simplicity.com vs top market performers

simplicity.com

top retailers

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simplicity.com brandsby revenue

Mccall&#x27

Top retailers:lovecrafts.com

Simplicity

Top retailers:amazon.com lovecrafts.com chewy.com

Simplicity Non-pattern

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Top retailers:bauer-plus.de vbs-hobby.com amazon.de

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Top retailers:amazon.com amazon.de ebay.co.uk

simplicity.com categoriesby revenue

Sewing Patterns

Top retailers:shopcider.com amazon.com ebay.com

Arts & Entertainment

Top retailers:ebay.com walmart.com shein.co.uk

Apparel & Accessories

Top retailers:asos.com temu.com nike.com

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simplicity.com channels

Identify top traffic channels that drive growth for simplicity.comand discover how performance of traffic channels has changed over time.

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simplicity.com Google Ads spend

Evaluate simplicity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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simplicity.com devices

Review simplicity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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simplicity.com top markets

Explore simplicity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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