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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

rookiehumans.com

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20.9K

Revenue

7.5K

Sessions

2.0-2.5%

Conversion rate

$100-125

Average order value

Online only revenue for rookiehumans.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: CHILDCARE

RookieHumans.com is an online platform that offers a variety of products for newborns and young children. The website provides a range of carefully designed and ethically manufactured items, including bedding, art prints, clothing, and other nursery essentials, aimed at cultivating a beautiful and whimsical environment for little ones.

rookiehumans.com’s revenueOVER TIME
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Over the past three months, rookiehumans.com revenue has experienced growth of 5.6%, compared to the preceding three months.

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rookiehumans.com revenue growth for last six months

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OVERVIEW

In September 2024, rookiehumans.com, a CHILDCARE website, generated $20,908 in online sales with a conversion rate of 2.00-2.50% and an AOV of $100-125. Compared to the industry median revenue of $57,552, rookiehumans.com's performance falls below average. However, it surpasses the low conversion rate of 1.27% and low AOV of $56. With 7,466 sessions, rookiehumans.com lags behind the median of 22,318. The industry leader babylist.com achieved $75,186,544 in revenue, a conversion rate of 4.82%, an AOV of $273, and a whopping 9,942,223 sessions, setting a high standard in the CHILDCARE category.

rookiehumans.com competitors

When comparing rookiehumans.com to its competitors, it is evident that rookiehumans.com falls in the middle in terms of revenue and transactions. With a revenue of $20,908 and 176 transactions from 7,466 sessions, rookiehumans.com has a respectable conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. In comparison, cocomoonhawaii.com stands out with significantly higher revenue of $120,097, 954 transactions, and a high conversion rate of 8.50-9.00%, supported by an AOV of $125-150. On the other hand, nodnalco.com lags behind with the lowest revenue of $3,651, 61 transactions, and a conversion rate of 1.50-2.00% with an AOV of $50-75. Overall, rookiehumans.com shows strong performance in terms of revenue and transactions when compared to some competitors, but there are others in the market that surpass it in these metrics.

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AOV

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CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

rookiehumans.com vs top market performers

rookiehumans.com

top retailers

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Top products on rookiehumans.comby revenue

#1 In The Jungle Duvet & Pillowcase

$131

Price

$17.7K

Revenue

#2 The Moon's Birthday Standard Size Crib Sheet

$42

Price

$10.2K

Revenue

#3 In The Savanna Duvet & Pillowcase

$135.3

Price

$7.3K

Revenue

#4 Animal Parade Blocks

$50

Price

Revenue

#5 Enchanted Forest Duvet & Pillowcase

$140.6

Price

Revenue

#6 Space Explorer Standard Size Crib Sheet

$42

Price

Revenue

#7 Crib sheet and Swaddle bundle - In The Jungle

$62

Price

Revenue

#8 At The Dog Park Duvet & Pillowcase

$137.1

Price

Revenue

#9 Crib sheet and Swaddle bundle - In The Savanna

$62

Price

Revenue

#10 Enchanted Forest Standard Size Crib Sheet

$42

Price

Revenue

#1 In The Jungle Duvet & Pillowcase

$131

Price

$17.7K

Revenue

#2 The Moon's Birthday Standard Size Crib Sheet

$42

Price

$10.2K

Revenue

#3 In The Savanna Duvet & Pillowcase

$135.3

Price

$7.3K

Revenue

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rookiehumans.com brandsby revenue

Includes 1 Fitted Crib Sheet

Nattiot

Top retailers:jollyroom.de

Includes 1 Duvet Cover, 2 Pillowcases

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Top retailers:babylist.com ohbabystyle.com

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Top retailers:biddleandbop.com abode-newyork.com amazon.de

rookiehumans.com categoriesby revenue

Duvet Covers

Top retailers:hm.com amazon.com brooklinen.com

Bed Sheets

Top retailers:amazon.com cozyearth.com macys.com

Home & Garden

Top retailers:etsy.com marksandspencer.com ebay.com

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Top retailers:temu.com ebay.com ikea.com

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Top retailers:adorama.com macys.com target.com

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rookiehumans.com channels

Identify top traffic channels that drive growth for rookiehumans.comand discover how performance of traffic channels has changed over time.

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rookiehumans.com Google Ads spend

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rookiehumans.com devices

Review rookiehumans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rookiehumans.com top markets

Explore rookiehumans.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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