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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

rarebeauty.com

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1.1M

Revenue

896K

Sessions

1.5-2.0%

Conversion rate

$50-75

Average order value

Online only revenue for rarebeauty.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

RareBeauty.com is a website that offers a variety of beauty products. They sell cosmetics, skincare items, and other beauty essentials. The website provides a convenient platform for customers to purchase a wide range of beauty merchandise and explore different brands, creating a one-stop shop for beauty enthusiasts.

rarebeauty.com’s revenueOVER TIME
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Over the past three months, rarebeauty.com revenue has experienced growth of 17%, compared to the preceding three months.

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rarebeauty.com revenue growth for last six months

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OVERVIEW

rarebeauty.com, a BEAUTY AND COSMETICS website, generated $1,130,589 in online sales with a conversion rate of 1.50-2.00% and an AOV of $50-75. The site had 896,029 sessions in September 2024, compared to the highest sessions of 41,256,765 from sephora.com in the same category. The median revenue for BEAUTY AND COSMETICS was $53,315, the highest AOV was $191, and the highest conversion rate was 4.62%. The very low AOV and conversion rate in the BEAUTY AND COSMETICS industry were $49 and 1.45%, respectively.

rarebeauty.com competitors

In comparing rarebeauty.com to its competitor selenagomez.com, we can see that rarebeauty.com has a significantly higher revenue of $1,130,589 compared to selenagomez.com's revenue of $486,286. Additionally, rarebeauty.com has a higher number of transactions with 17,569 compared to selenagomez.com's 3,285. However, selenagomez.com has a higher average order value (AOV) range of $125-150, while rarebeauty.com's AOV is $50-75. Furthermore, selenagomez.com boasts a higher conversion rate range of 4.00-4.50% compared to rarebeauty.com's conversion rate range of 1.50-2.00%. Despite selenagomez.com performing well in certain metrics such as AOV and conversion rate, rarebeauty.com stands out with higher revenue and transaction numbers, showcasing its strength in attracting customers and driving sales.

#1 spacenk.com

4.2M

Revenue

2.7M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#2 selenagomez.com

486.3K

Revenue

76.5K

Sessions

4.0-4.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

rarebeauty.com vs top market performers

rarebeauty.com

top retailers

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rarebeauty.com brandsby revenue

Rare Beauty

Top retailers:zalando.de amazon.com sephora.de

rarebeauty.com categoriesby revenue

Face Makeup

Top retailers:next.co.uk maccosmetics.com ulta.com

Cosmetic & Toiletry Bags

Top retailers:thredup.com qvc.com bathandbodyworks.com

Eye Makeup

Top retailers:thrivecausemetics.com amazon.com ulta.com

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Top retailers:macys.com thrivecausemetics.com amazon.com

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Top retailers:amazon.com walmart.com asianbeautywholesale.com

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rarebeauty.com channels

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rarebeauty.com Google Ads spend

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rarebeauty.com devices

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rarebeauty.com top markets

Explore rarebeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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