Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

rarebeauty.com

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680.6K

Revenue

842.3K

Sessions

1.0-1.5%

Conversion rate

$50-75

Average order value

Online only revenue for rarebeauty.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

RareBeauty.com is a website that offers a variety of beauty products. They sell cosmetics, skincare items, and other beauty essentials. The website provides a convenient platform for customers to purchase a wide range of beauty merchandise and explore different brands, creating a one-stop shop for beauty enthusiasts.

rarebeauty.com’s revenueOVER TIME
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Over the past three months, rarebeauty.com revenue has experienced decline of 18%, compared to the preceding three months.

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rarebeauty.com revenue decline for last six months

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OVERVIEW

rarebeauty.com, in the BEAUTY AND COSMETICS industry, had a revenue of $680,606 with a median of $55,432, conversion rate of 1.00-1.50%, AOV of $50-75, and 842,297 sessions in August 2024. The highest revenue in the category was from ulta.com at $83,234,865, the highest conversion rate was 4.4%, the highest AOV was $186, and the most sessions were 40,912,844 from sephora.com, while the median sessions were 24,118.

rarebeauty.com competitors

rarebeauty.com outperforms its competitor selenagomez.com in terms of revenue, with rarebeauty.com generating $680,606 compared to selenagomez.com's $491,957. rarebeauty.com also excels in the number of transactions, boasting 12,425 transactions while selenagomez.com only has 3,436. In terms of sessions, rarebeauty.com has a significantly higher number at 842,297 compared to selenagomez.com's 81,284. However, selenagomez.com has a higher Average Order Value (AOV) ranging from $125-150, while rarebeauty.com's AOV is between $50-75. Additionally, selenagomez.com has a higher conversion rate of 4.00-4.50% compared to rarebeauty.com's 1.00-1.50%. Overall, rarebeauty.com shows strong performance in revenue and transactions, but could work on increasing AOV and conversion rates to compete more effectively with selenagomez.com.

#1 spacenk.com

4.2M

Revenue

2.7M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#2 selenagomez.com

492K

Revenue

81.3K

Sessions

4.0-4.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

rarebeauty.com vs top market performers

rarebeauty.com

top retailers

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rarebeauty.com brandsby revenue

Rare Beauty

Top retailers:zalando.de amazon.com sephora.de

rarebeauty.com categoriesby revenue

Face Makeup

Top retailers:next.co.uk maccosmetics.com ulta.com

Cosmetic & Toiletry Bags

Top retailers:thredup.com qvc.com bathandbodyworks.com

Eye Makeup

Top retailers:thrivecausemetics.com amazon.com ulta.com

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Top retailers:macys.com thrivecausemetics.com amazon.com

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Top retailers:amazon.com asianbeautywholesale.com themancompany.com

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rarebeauty.com channels

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rarebeauty.com Google Ads spend

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rarebeauty.com devices

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rarebeauty.com top markets

Explore rarebeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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