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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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2.7M
Revenue
900.8K
Sessions
3.0-3.5%
Conversion rate
$75-100
Average order value
Online only revenue for moroccanoil.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Moroccanoil.com is an e-commerce platform showcasing a wide range of hair care products. The website offers shampoo, conditioners, masks, styling products, and treatments. It provides detailed information on various hair concerns and offers professional-grade solutions suitable for different hair types.

moroccanoil.com’s revenueOVER TIME
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Over the past three months, moroccanoil.com revenue has experienced decline of 0.3%, compared to the preceding three months.

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moroccanoil.com revenue decline for last six months
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OVERVIEW
In May 2024, moroccanoil.com's revenue for online sales was $2,688,192 with a conversion rate of 3.00-3.50% and an AOV of $75-100. The website had 900,839 sessions, while the highest sessions were from sephora.com at 48,729,894. The median revenue in the BEAUTY AND COSMETICS industry was $80,017, the largest online store was ulta.com with $91,595,110, the very high conversion rate was 4.25%, the very low conversion rate was 1.44%, the very high AOV was $179, and the very low AOV was $44, while the median sessions in the industry were 34,605.
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moroccanoil.com competitors

When comparing moroccanoil.com to its competitors in the beauty industry, it is evident that moroccanoil.com outperforms in terms of revenue and transactions. With a revenue of $2,688,192 and 30,646 transactions in May 2024, moroccanoil.com surpasses competitors like planetbeauty.com, beautycarechoices.com, ogxbeauty.com, and thelaurenashtyncollection.com. While planetbeauty.com comes closest in revenue with $786,345 and 8,714 transactions, moroccanoil.com has a significantly higher number of sessions at 900,839 compared to planetbeauty.com's 175,997 sessions. Additionally, moroccanoil.com boasts a healthy conversion rate of 3.00-3.50%, which is comparable to most of its competitors. Overall, moroccanoil.com maintains a strong position in the beauty industry by generating high revenue, a large number of transactions, and a respectable conversion rate.

#1 thelaurenashtyncollection.com
395.3K
Revenue
72.3K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#2 planetbeauty.com
786.3K
Revenue
176K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#3 beautycarechoices.com
269.3K
Revenue
98.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 ogxbeauty.com
32K
Revenue
117.1K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
moroccanoil.com vs top market performers
moroccanoil.com
top retailers
conversion rate vs average order value for moroccanoil.com and its competitors
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moroccanoil.com brandsby revenue

1
Logo for strongStrong
3
Logo for root boostRoot Boost

moroccanoil.com categoriesby revenue

1
Hair Styling Products
2
Shampoo & Conditioner
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brands overtime comparison

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moroccanoil.com channels

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moroccanoil.com Google Ads spend

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moroccanoil.com devices

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moroccanoil.com top markets

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moroccanoil.com country & global rank

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