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Nov 2025
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Home/Insights/Retailers/nutricost.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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700.8K
Revenue
Nov 25
405.5K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Nutricost.com is an online platform that offers customers a variety of dietary supplements and nutritional products. They have an extensive product range, including vitamins, minerals, protein powders, sports nutrition supplements, and health-focused offerings. Nutricost.com aims to provide consumers with accessible options to support their wellness and fitness goals.

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nutricost.com Annual Revenue and Growth

nutricost.com's annual sales on its online store amounted to $4.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
nutricost.com revenue by year

nutricost.com's monthly revenueOVER TIME
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Over the past three months, nutricost.com revenue has experienced growth of 37%, compared to the preceding three months.

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nutricost.com revenue growth for last six months
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OVERVIEW
In November 2025, nutricost.com generated $700,842 in online sales, significantly surpassing the health industry's median of $88,366, yet far below industry leader walgreens.com at $159,710,012. The site's conversion rate ranged from 1.50-2.00%, falling short of the industry's high of 5.5% and above the low of 1.39%. Its average order value (AOV) of $75-100 was competitive, but still below the sector's high of $370, and above the low of $60. With 405,474 sessions, nutricost.com performed well compared to the median of 24,054, but remains distant from walgreens.com’s staggering 57,360,068 sessions.
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nutricost.com competitors

In November 2025, nutricost.com generated a revenue of $700,842 with 8,107 transactions and 405,474 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Comparing nutricost.com to its competitors, purebulk.com had a revenue of $413,916 with 2,811 transactions and 88,042 sessions, boasting a higher AOV of $125-150 and a conversion rate of 3.00-3.50%. bulksupplements.com outperformed nutricost.com with a revenue of $2,728,386, 31,529 transactions, and 847,796 sessions, showcasing a similar AOV of $75-100 but a higher conversion rate of 3.50-4.00%. nowfoods.com and nutrabio.com also had competitive revenue numbers, with nowfoods.com having a higher number of transactions and sessions, while nutrabio.com had a similar AOV and conversion rate to nutricost.com. microingredients.com lagged behind in revenue, transactions, and sessions compared to nutricost.com and its competitors.

purebulk.com screenshot
#1 purebulk.com
413.9K
Revenue
88K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
bulksupplements.com screenshot
#2 bulksupplements.com
2.7M
Revenue
847.8K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
nowfoods.com screenshot
#3 nowfoods.com
950.8K
Revenue
603K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
microingredients.com screenshot
#4 microingredients.com
197.8K
Revenue
126.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
nutrabio.com screenshot
#5 nutrabio.com
230.3K
Revenue
103.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nutricost.com vs top market performers
nutricost.com
top retailers
conversion rate vs average order value for nutricost.com and its competitors
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Revenue share by device at nutricost.com

In November large majority of sales on nutricost.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on nutricost.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nutricost.com channels

Identify top traffic channels that drive growth for nutricost.comand discover how performance of traffic channels has changed over time.

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nutricost.com Google Ads spend

Evaluate nutricost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nutricost.com devices

Review nutricost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nutricost.com top markets

Explore nutricost.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nutricost.com country & global rank

Assess the ranking of nutricost.com among other retailers within its primary country and worldwide.

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