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Dec 2025
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Home/Insights/Retailers/nutricost.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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523.2K
Revenue
Dec 25
393.3K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Nutricost.com is an online platform that offers customers a variety of dietary supplements and nutritional products. They have an extensive product range, including vitamins, minerals, protein powders, sports nutrition supplements, and health-focused offerings. Nutricost.com aims to provide consumers with accessible options to support their wellness and fitness goals.

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nutricost.com Annual Revenue and Growth

nutricost.com's annual sales on its online store amounted to $4.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
nutricost.com revenue by year

nutricost.com's monthly revenueOVER TIME
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Over the past three months, nutricost.com revenue has experienced growth of 48%, compared to the preceding three months.

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nutricost.com revenue growth for last six months
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OVERVIEW
In December 2025, nutricost.com generated $523,165 in online sales, significantly surpassing the HEALTH industry median of $97,286, though still far below the leading walgreens.com, which earned $134,927,102. With a conversion rate of 1.50-2.00%, nutricost.com performed slightly better than the low end of the industry but well below the high benchmark of 5.42%. The Average Order Value (AOV) ranged between $75-100, below the HEALTH high of $363 and above the low of $57. Additionally, nutricost.com attracted 393,314 sessions, substantially higher than the median of 27,706 yet dwarfed by walgreens.com's 74,557,289 sessions.
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nutricost.com competitors

In December 2025, nutricost.com reported a revenue of $523,165 with 6,904 transactions and 393,314 sessions. Their average order value (AOV) falls between $75-100, and their conversion rate ranges from 1.50-2.00%. In comparison to its competitors, purebulk.com had a revenue of $381,996, 2,754 transactions, and 85,974 sessions, with a higher AOV of $125-150 and a conversion rate of 3.00-3.50%. bulksupplements.com outperformed nutricost.com with a revenue of $2,519,622, 29,931 transactions, and 815,354 sessions, similar AOV of $75-100, but a higher conversion rate of 3.50-4.00%. nowfoods.com had a revenue of $889,929, 16,857 transactions, and 707,322 sessions, with a lower AOV of $50-75 and a conversion rate of 2.00-2.50%. Overall, nutricost.com falls within the average range of its competitors in terms of revenue and AOV, but has a slightly lower conversion rate.

purebulk.com screenshot
#1 purebulk.com
382K
Revenue
86K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
bulksupplements.com screenshot
#2 bulksupplements.com
2.5M
Revenue
815.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
nowfoods.com screenshot
#3 nowfoods.com
889.9K
Revenue
707.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
microingredients.com screenshot
#4 microingredients.com
584.6K
Revenue
208.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
nutrabio.com screenshot
#5 nutrabio.com
221.7K
Revenue
138.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
nutricost.com vs top market performers
nutricost.com
top retailers
conversion rate vs average order value for nutricost.com and its competitors
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Revenue share by device at nutricost.com

In December large majority of sales on nutricost.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on nutricost.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nutricost.com channels

Identify top traffic channels that drive growth for nutricost.comand discover how performance of traffic channels has changed over time.

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nutricost.com Google Ads spend

Evaluate nutricost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nutricost.com devices

Review nutricost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nutricost.com top markets

Explore nutricost.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nutricost.com country & global rank

Assess the ranking of nutricost.com among other retailers within its primary country and worldwide.

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