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Oct 2025
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Home/Insights/Retailers/nutricost.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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484.3K
Revenue
Oct 25
355.8K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Nutricost.com is an online platform that offers customers a variety of dietary supplements and nutritional products. They have an extensive product range, including vitamins, minerals, protein powders, sports nutrition supplements, and health-focused offerings. Nutricost.com aims to provide consumers with accessible options to support their wellness and fitness goals.

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nutricost.com Annual Revenue and Growth

nutricost.com's annual sales on its online store amounted to $4.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
nutricost.com revenue by year

nutricost.com's monthly revenueOVER TIME
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Over the past three months, nutricost.com revenue has experienced growth of 4.6%, compared to the preceding three months.

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nutricost.com revenue growth for last six months
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OVERVIEW
In October 2025, nutricost.com generated online sales revenue of $484,342, significantly outperforming the health industry median of $87,657, yet still trailing behind the largest competitor, walgreens.com, at $159,748,187. The site's conversion rate ranged between 1.50-2.00%, just above the lower end of the industry range, while the average order value (AOV) stood at $75-100, indicating moderate pricing relative to a high of $375. With 355,760 sessions, nutricost.com also surpassed the health sector's median of 24,789, though it remains far behind walgreens.com, which leads with 59,683,963 sessions.
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nutricost.com competitors

When comparing nutricost.com to its competitors in October 2025, nutricost.com falls in the middle in terms of revenue, with $484,342. purebulk.com has lower revenue at $295,936, while bulksupplements.com has significantly higher revenue at $2,585,008. nutricost.com has a decent number of transactions at 6,280, similar to nutrabio.com but lower than bulksupplements.com. In terms of sessions, nutricost.com has 355,760, which is higher than purebulk.com and microingredients.com but lower than bulksupplements.com and nowfoods.com. The average order value (AOV) for nutricost.com ranges from $75 to $100, similar to bulksupplements.com and nutrabio.com. However, the conversion rate for nutricost.com is lower at 1.50-2.00%, compared to bulksupplements.com and nowfoods.com which have a higher conversion rate of 3.00-3.50%. Overall, nutricost.com is holding its own in the competitive market but may need to focus on increasing its conversion rate to keep up with top competitors.

purebulk.com screenshot
#1 purebulk.com
295.9K
Revenue
65.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
bulksupplements.com screenshot
#2 bulksupplements.com
2.6M
Revenue
982.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
nowfoods.com screenshot
#3 nowfoods.com
1M
Revenue
690.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
microingredients.com screenshot
#4 microingredients.com
169.2K
Revenue
122.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
nutrabio.com screenshot
#5 nutrabio.com
225.8K
Revenue
132K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
nutricost.com vs top market performers
nutricost.com
top retailers
conversion rate vs average order value for nutricost.com and its competitors
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Revenue share by device at nutricost.com

In October large majority of sales on nutricost.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on nutricost.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nutricost.com channels

Identify top traffic channels that drive growth for nutricost.comand discover how performance of traffic channels has changed over time.

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nutricost.com Google Ads spend

Evaluate nutricost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nutricost.com devices

Review nutricost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nutricost.com top markets

Explore nutricost.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nutricost.com country & global rank

Assess the ranking of nutricost.com among other retailers within its primary country and worldwide.

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