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Jul 2025
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Home/Insights/Retailers/nutricost.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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399.8K
Revenue
320.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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Nutricost.com is an online platform that offers customers a variety of dietary supplements and nutritional products. They have an extensive product range, including vitamins, minerals, protein powders, sports nutrition supplements, and health-focused offerings. Nutricost.com aims to provide consumers with accessible options to support their wellness and fitness goals.

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nutricost.com's revenueOVER TIME
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Over the past three months, nutricost.com revenue has experienced decline of 16%, compared to the preceding three months.

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nutricost.com revenue decline for last six months
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OVERVIEW
In July 2025, nutricost.com, in the HEALTH industry, had a revenue of $399,800 for online sales, a conversion rate of 1.50-2.00%, an average order value (AOV) of $50-75, and 320,152 sessions. Compared to industry standards, nutricost.com falls above the median revenue but below the highest revenue for online sales. The conversion rate and AOV are within the expected range, and the number of sessions is higher than the median. Overall, nutricost.com's performance metrics for July 2025 show steady growth and competitiveness in the HEALTH category.
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nutricost.com competitors

In July 2025, nutricost.com reported a revenue of $399,800 from 5,459 transactions and 320,152 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate of 1.50-2.00%. Comparing nutricost.com to its competitors, purebulk.com generated $374,320 in revenue from 2,923 transactions and 98,777 sessions, with a higher AOV of $125-150 and a conversion rate of 2.50-3.00%. bulksupplements.com outperformed nutricost.com with a revenue of $2,550,322 from 34,524 transactions and 1,103,870 sessions, although both had similar AOV and conversion rates. nowfoods.com had a revenue of $961,307 with 17,311 transactions and 709,348 sessions, while microingredients.com and nutrabio.com had lower revenue, transactions, sessions, and AOV compared to nutricost.com. Overall, nutricost.com's performance fell in the mid-range when compared to its competitors in July 2025.

purebulk.com screenshot
#1 purebulk.com
374.3K
Revenue
98.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
bulksupplements.com screenshot
#2 bulksupplements.com
2.6M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
nowfoods.com screenshot
#3 nowfoods.com
961.3K
Revenue
709.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
microingredients.com screenshot
#4 microingredients.com
208K
Revenue
158.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
nutrabio.com screenshot
#5 nutrabio.com
144.8K
Revenue
129.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
nutricost.com vs top market performers
nutricost.com
top retailers
conversion rate vs average order value for nutricost.com and its competitors
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Revenue share by device at nutricost.com

In July large majority of sales on nutricost.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on nutricost.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nutricost.com channels

Identify top traffic channels that drive growth for nutricost.comand discover how performance of traffic channels has changed over time.

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nutricost.com Google Ads spend

Evaluate nutricost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nutricost.com devices

Review nutricost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nutricost.com top markets

Explore nutricost.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nutricost.com country & global rank

Assess the ranking of nutricost.com among other retailers within its primary country and worldwide.

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