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TRANSACTION INTELLIGENCE - JUL 2024 GLOBALLY

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992.5K
Revenue
335.7K
Sessions
1.0-1.5%
Conversion rate
$225-250
Average order value
Online only revenue for masterbuilt.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Masterbuilt.com is an online platform offering a range of products related to outdoor cooking and smoking. Their inventory includes grills, smokers, fryers, accessories, and replacement parts. The website provides detailed information and specifications for each item, aiding customers in making informed purchase decisions.

masterbuilt.com’s revenueOVER TIME
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Over the past three months, masterbuilt.com revenue has experienced growth of 25%, compared to the preceding three months.

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masterbuilt.com revenue growth for last six months
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OVERVIEW
In July 2024, masterbuilt.com in the home_and_garden industry generated online sales revenue of $992,494, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $225-250. The website had a total of 335,708 sessions during the month. Compared to the industry median revenue of $151,237, masterbuilt.com performed well, although it falls short of the largest online store in the category, harborfreight.com, which had revenue of $129,876,436. Despite a decent conversion rate, masterbuilt.com has room for improvement to reach the high conversion rate of 3.16% and the high AOV of $697 within the industry.
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masterbuilt.com competitors

When comparing masterbuilt.com to its competitors in the grilling and outdoor cooking industry, we see some interesting insights. In terms of revenue, Masterbuilt falls behind kingsford.com, which boasts the highest revenue at $1,656,451, while Masterbuilt generates $992,494. However, Masterbuilt has the highest average order value (AOV) range of $225-$250, outperforming all competitors. In terms of transactions and sessions, Masterbuilt ranks in the middle compared to its competitors. The conversion rate for Masterbuilt is on par with kingsford.com at 1.00-1.50%. charbroil.com and Appliance Factory Parts also have similar revenue and conversion rates, but Masterbuilt stands out with its higher AOV. Overall, masterbuilt.com holds its ground in the market with a strong AOV and competitive conversion rates compared to its industry rivals.

#1 charbroil.com
894.6K
Revenue
324.2K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
#2 oklahomajoes.com
626.2K
Revenue
112.4K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
#3 appliancefactoryparts.com
408.5K
Revenue
298.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
#4 vindulge.com
56.4K
Revenue
136.7K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
#5 kingsford.com
1.7M
Revenue
472K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
masterbuilt.com vs top market performers
masterbuilt.com
top retailers
conversion rate vs average order value for masterbuilt.com and its competitors
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masterbuilt.com brandsby revenue

1
Logo for masterbuiltMasterbuilt
2
Logo for smoke hollowSmoke Hollow

masterbuilt.com categoriesby revenue

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brands overtime comparison

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masterbuilt.com channels

Identify top traffic channels that drive growth for masterbuilt.comand discover how performance of traffic channels has changed over time.

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masterbuilt.com Google Ads spend

Evaluate masterbuilt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterbuilt.com devices

Review masterbuilt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterbuilt.com top markets

Explore masterbuilt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterbuilt.com country & global rank

Assess the ranking of masterbuilt.com among other retailers within its primary country and worldwide.

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