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Sep 2024
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Home/Insights/Retailers/masterbuilt.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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699.2K
Revenue
224.9K
Sessions
1.0-1.5%
Conversion rate
$200-225
Average order value
Online only revenue for masterbuilt.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Masterbuilt.com is an online platform offering a range of products related to outdoor cooking and smoking. Their inventory includes grills, smokers, fryers, accessories, and replacement parts. The website provides detailed information and specifications for each item, aiding customers in making informed purchase decisions.

masterbuilt.com’s revenueOVER TIME
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Over the past three months, masterbuilt.com revenue has experienced decline of 43%, compared to the preceding three months.

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masterbuilt.com revenue decline for last six months
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OVERVIEW
masterbuilt.com's online sales revenue of $699,158 in the home_and_garden industry is above the median of $143,955, but far below homedepot.com's $1,448,485,203. With a conversion rate of 1.00-1.50% and an AOV of $200-225, masterbuilt.com falls within average metrics. The store's 224,940 sessions are lower than the top performer homedepot.com with 152,323,099 sessions, but higher than the median of 38,771. Overall, masterbuilt.com's performance metrics for September 2024 show steady sales, decent conversion rates, and a healthy average order value.
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masterbuilt.com competitors

In comparison to its competitors, masterbuilt.com performs well in terms of revenue, with $699,158 in September 2024. However, when looking at individual metrics, it falls behind in other areas. charbroil.com, for example, generated slightly less revenue at $613,528 but had a higher average order value (AOV) of $275-300. oklahomajoes.com had lower revenue at $560,465 but a higher AOV of $350-375. kingsford.com outperformed masterbuilt.com with a significantly higher revenue of $1,554,521 and a higher conversion rate of 2.50-3.00. vindulge.com and appliancefactoryparts.com had lower revenues but vindulge.com had a higher conversion rate. Overall, while masterbuilt.com had strong revenue and transaction numbers, its AOV and conversion rate metrics could be improved to compete more effectively with its competitors.

#1 charbroil.com
613.5K
Revenue
199.9K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
#2 oklahomajoes.com
560.5K
Revenue
102.8K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
#3 appliancefactoryparts.com
304.9K
Revenue
210K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
#4 vindulge.com
42.4K
Revenue
93.7K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
#5 kingsford.com
1.6M
Revenue
386.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
masterbuilt.com vs top market performers
masterbuilt.com
top retailers
conversion rate vs average order value for masterbuilt.com and its competitors
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masterbuilt.com brandsby revenue

1
Logo for masterbuiltMasterbuilt
2
Logo for smoke hollowSmoke Hollow

masterbuilt.com categoriesby revenue

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brands overtime comparison

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masterbuilt.com channels

Identify top traffic channels that drive growth for masterbuilt.comand discover how performance of traffic channels has changed over time.

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masterbuilt.com Google Ads spend

Evaluate masterbuilt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterbuilt.com devices

Review masterbuilt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterbuilt.com top markets

Explore masterbuilt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterbuilt.com country & global rank

Assess the ranking of masterbuilt.com among other retailers within its primary country and worldwide.

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