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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

Favicon for instyler.cominstyler.com

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46.9K
Revenue
30.3K
Sessions
1.0-1.5%
Conversion rate
$100-125
Average order value
Online only revenue for instyler.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

InStyler.com is an e-commerce platform offering a variety of hair styling tools. The website features innovative hair appliances, such as rotating irons, curlers, and straighteners. Other products include hair care accessories, brushes, and heat protectant sprays. It provides users with the convenience of online shopping for hair styling needs.

instyler.com’s revenueOVER TIME
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Over the past three months, instyler.com revenue has experienced decline of 38%, compared to the preceding three months.

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instyler.com revenue decline for last six months
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OVERVIEW
instyler.com's revenue for online sales in the BEAUTY AND COSMETICS industry for August 2024 was $46,916, with a conversion rate of 1.00-1.50% and an AOV of $100-125, totaling 30,305 sessions. The largest online store in the same category was ulta.com with a revenue of $83,234,865, a very high conversion rate of 4.4%, a very high AOV of $186, and the highest sessions at 40,912,844 from sephora.com, while the median revenue and sessions were $55,432 and 24,118 respectively.
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instyler.com competitors

In comparison to its competitors, instyler.com falls in the middle of the pack in terms of revenue, with $46,916 in August 2024. It had 437 transactions and 30,305 sessions, with an average order value (AOV) ranging from $100-125 and a conversion rate between 1.00-1.50%. When looking at similar domains, instyler.com outperforms haibeautyconcepts.com in revenue, transactions, and sessions but lags behind in AOV and conversion rate. Compared to hottools.com, instyler.com has lower revenue and transactions but higher AOV and conversion rate. However, ghdhair.com surpasses instyler.com significantly in revenue, transactions, sessions, AOV, and conversion rate. samvilla.com and conair.com also outperform instyler.com in various metrics such as revenue, transactions, and AOV.

#1 hottools.com
51.9K
Revenue
22.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#2 samvilla.com
64.5K
Revenue
43.6K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
#3 ghdhair.com
4M
Revenue
962K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#4 haibeautyconcepts.com
6.9K
Revenue
1.5K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#5 conair.com
495.3K
Revenue
201.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
instyler.com vs top market performers
instyler.com
top retailers
conversion rate vs average order value for instyler.com and its competitors
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Top products on instyler.comby revenue

#1 AIRLESS 1" Rotating Iron
$100
Price
$135.6K
Revenue
#2 Wet to Dry + Detangling Comb
$108
Price
$91.6K
Revenue
#3 FREESTYLE 1" Ionic Styler
$55
Price
$39.8K
Revenue
#4 CERASILK 1" Curling Iron
$125
Price
Revenue
#5 TURBO MAX Ionic Dryer
$100
Price
Revenue
#6 TURBO Ionic Dryer
$80
Price
Revenue
#7 GLOSSIE Styling Brush
$80
Price
Revenue
#8 FREESTYLE MAX 1” Heated Round Brush with Flat Iron
$60
Price
Revenue
#9 STRAIGHT UP MAX Styling Brush
$70
Price
Revenue
#10 CERASILK 1" Styling Iron
$140
Price
Revenue
#1 AIRLESS 1" Rotating Iron
$100
Price
$135.6K
Revenue
#2 Wet to Dry + Detangling Comb
$108
Price
$91.6K
Revenue
#3 FREESTYLE 1" Ionic Styler
$55
Price
$39.8K
Revenue
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instyler.com brandsby revenue

1
Logo for instylerInstyler
Top retailers:ulta.comamazon.com

instyler.com categoriesby revenue

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brands overtime comparison

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instyler.com channels

Identify top traffic channels that drive growth for instyler.comand discover how performance of traffic channels has changed over time.

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instyler.com Google Ads spend

Evaluate instyler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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instyler.com devices

Review instyler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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instyler.com top markets

Explore instyler.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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instyler.com country & global rank

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