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Sep 2024
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Home/Insights/Retailers/instyler.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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38.2K
Revenue
26.7K
Sessions
1.0-1.5%
Conversion rate
$100-125
Average order value
Online only revenue for instyler.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

InStyler.com is an e-commerce platform offering a variety of hair styling tools. The website features innovative hair appliances, such as rotating irons, curlers, and straighteners. Other products include hair care accessories, brushes, and heat protectant sprays. It provides users with the convenience of online shopping for hair styling needs.

instyler.com’s revenueOVER TIME
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Over the past three months, instyler.com revenue has experienced decline of 26%, compared to the preceding three months.

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instyler.com revenue decline for last six months
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OVERVIEW
instyler.com's performance metrics for September 2024 in the BEAUTY AND COSMETICS industry: online sales revenue of $38,183 (median: $53,315; ulta.com: $114,902,798), conversion rate of 1.00-1.50% (high: 4.62%; low: 1.45%), AOV of $100-125 (high: $191; low: $49), and 26,730 sessions (highest: 41,256,765 from sephora.com; median: 22,216).
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instyler.com competitors

When comparing instyler.com to its competitors, it is evident that instyler.com falls in the middle range in terms of revenue and transactions. In terms of revenue, instyler.com generates $38,183 with 345 transactions, while hottools.com leads the pack with $49,422 in revenue and 586 transactions. However, instyler.com outperforms haibeautyconcepts.com in revenue and transactions. In regards to sessions, instyler.com has 26,730 sessions, which is significantly lower than ghdhair.com's 947,587 sessions. The Average Order Value (AOV) for instyler.com falls within the range of $100-125, similar to conair.com. In terms of conversion rate, instyler.com falls within the range of 1.00-1.50, similar to both conair.com and hottools.com. Overall, instyler.com holds its own among its competitors but has room for growth to compete with industry leaders like ghdhair.com and conair.com.

#1 hottools.com
49.4K
Revenue
24K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#2 samvilla.com
85.3K
Revenue
48.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
#3 ghdhair.com
5.2M
Revenue
947.6K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
#4 haibeautyconcepts.com
5.8K
Revenue
1.5K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
#5 conair.com
476.6K
Revenue
238.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
instyler.com vs top market performers
instyler.com
top retailers
conversion rate vs average order value for instyler.com and its competitors
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Top products on instyler.comby revenue

#1 NEW Wet to Dry + Detangling Comb
$108
Price
$91.6K
Revenue
#2 AIRLESS 1" Rotating Iron
$100
Price
$77.3K
Revenue
#3 FREESTYLE 1" Ionic Styler
$55
Price
$29.9K
Revenue
#4 TURBO Ionic Dryer
$80
Price
Revenue
#5 TURBO MAX Ionic Dryer
$100
Price
Revenue
#6 FLOWER Wet or Dry Styling Iron
$100
Price
Revenue
#7 CERASILK 1" Curling Iron
$125
Price
Revenue
#8 FREESTYLE MAX 1” Heated Round Brush with Flat Iron
$60
Price
Revenue
#9 CERASILK 1" Styling Iron
$140
Price
Revenue
#10 GLOSSIE Styling Brush
$80
Price
Revenue
#1 NEW Wet to Dry + Detangling Comb
$108
Price
$91.6K
Revenue
#2 AIRLESS 1" Rotating Iron
$100
Price
$77.3K
Revenue
#3 FREESTYLE 1" Ionic Styler
$55
Price
$29.9K
Revenue
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instyler.com brandsby revenue

1
Logo for instylerInstyler

instyler.com categoriesby revenue

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brands overtime comparison

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instyler.com channels

Identify top traffic channels that drive growth for instyler.comand discover how performance of traffic channels has changed over time.

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instyler.com Google Ads spend

Evaluate instyler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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instyler.com devices

Review instyler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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instyler.com top markets

Explore instyler.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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instyler.com country & global rank

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