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Sep 2025
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Home/Insights/Retailers/spoolies.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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10.7K
Revenue
Sep 25
3.3K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Spoolies.com is an online store that offers a variety of hair accessories. They specialize in selling innovative hair curlers called Spoolies, which are designed to provide safe and comfortable curling without heat or chemicals. Additionally, the website offers other hair care products and styling tools to cater to customers various needs.

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spoolies.com's monthly revenueOVER TIME
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Over the past three months, spoolies.com revenue has experienced decline of 14%, compared to the preceding three months.

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spoolies.com revenue decline for last six months
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OVERVIEW
In September 2025, spoolies.com generated $10,727 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,540, with sessions totaling 3,306 compared to the median of 18,928; its conversion rate ranged from 3.50-4.00%, just shy of the industry high of 4.54%, while its average order value (AOV) was between $75-100, lower than the sector's high of $203 and above the low of $47, highlighting room for improvement amidst a competitive landscape dominated by ulta.com and sephora.com.
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spoolies.com competitors

In September 2025, when comparing spoolies.com to its competitor octocurl.com, we can see that octocurl.com has a higher revenue of $15,365 compared to spoolies.com's revenue of $10,727. octocurl.com also has more transactions with 252 as opposed to spoolies.com's 126 transactions. Additionally, octocurl.com has a significantly higher number of sessions with 12,058 compared to spoolies.com's 3,306 sessions. However, spoolies.com boasts a higher average order value (AOV) range of $75-100 compared to octocurl.com's AOV range of $50-75. spoolies.com also has a higher conversion rate range of 3.50-4.00% compared to octocurl.com's conversion rate range of 2.00-2.50%. Overall, while octocurl.com may have higher traffic and revenue, spoolies.com excels in AOV and conversion rate metrics.

octocurl.com screenshot
#1 octocurl.com
15.4K
Revenue
12.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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TOP MARKET PERFORMERSby revenue
spoolies.com vs top market performers
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conversion rate vs average order value for spoolies.com and its competitors
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Revenue share by device at spoolies.com

In September large majority of sales on spoolies.com, 89% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 11% of sales coming from desktop devices.

In September large majority of sales on spoolies.com, 89% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 11% of sales coming from desktop devices.
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spoolies.com channels

Identify top traffic channels that drive growth for spoolies.comand discover how performance of traffic channels has changed over time.

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spoolies.com Google Ads spend

Evaluate spoolies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spoolies.com devices

Review spoolies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spoolies.com top markets

Explore spoolies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spoolies.com country & global rank

Assess the ranking of spoolies.com among other retailers within its primary country and worldwide.

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