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May 2026
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Home/Insights/Retailers/spoolies.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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7.7K
Revenue
May 26
3.8K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Spoolies.com is an online store that offers a variety of hair accessories. They specialize in selling innovative hair curlers called Spoolies, which are designed to provide safe and comfortable curling without heat or chemicals. Additionally, the website offers other hair care products and styling tools to cater to customers various needs.

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spoolies.com Annual Revenue and Growth

spoolies.com's annual sales on its online store amounted to $140K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$140K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
spoolies.com revenue by year

spoolies.com's monthly revenueOVER TIME
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Over the past three months, spoolies.com revenue has experienced decline of 40%, compared to the preceding three months.

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spoolies.com revenue decline for last six months
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OVERVIEW
In May 2026, spoolies.com, a lifestyle and beauty cosmetics website, generated $7,693 in online sales, significantly below the industry median of $41,533, with the leading competitor, ulta.com, achieving $131,310,258. The site's conversion rate ranged from 3.00% to 3.50%, which is commendable compared to the industry high of 4.55% and low of 1.21%. spoolies.com reported an average order value (AOV) between $50 and $75, matching the lower threshold in its sector, while attracting 3,806 sessions, starkly lower than the median of 16,416 and the top performer, sephora.com, with 60,095,887 sessions.
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spoolies.com competitors

In May 2026, spoolies.com generated a revenue of $7,693 from 125 transactions over 3,806 sessions, yielding a conversion rate between 3.00% and 3.50%. In contrast, its competitor octocurl.com outperformed with $18,484 in revenue, completing 271 transactions across 11,355 sessions, leading to a lower conversion rate of 2.00% to 2.50%. Both domains share an average order value (AOV) ranging from $50 to $75, indicating they cater to a similar customer segment. Despite spoolies.com's higher conversion rate, octocurl.com's greater revenue and transaction volume reflect a more extensive reach and possibly more effective marketing strategies. Overall, while spoolies.com shows promise with better conversion efficiency, octocurl.com currently dominates the market in revenue and overall customer engagement.

octocurl.com screenshot
#1 octocurl.com
18.5K
Revenue
11.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
spoolies.com vs top market performers
spoolies.com
top retailers
conversion rate vs average order value for spoolies.com and its competitors
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Industries spoolies.com operates in

spoolies.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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spoolies.com channels

Identify top traffic channels that drive growth for spoolies.comand discover how performance of traffic channels has changed over time.

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spoolies.com Google Ads spend

Evaluate spoolies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spoolies.com devices

Review spoolies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spoolies.com top markets

Explore spoolies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spoolies.com country & global rank

Assess the ranking of spoolies.com among other retailers within its primary country and worldwide.

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