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Oct 2025
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Home/Insights/Retailers/spoolies.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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11.9K
Revenue
Oct 25
3.8K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Spoolies.com is an online store that offers a variety of hair accessories. They specialize in selling innovative hair curlers called Spoolies, which are designed to provide safe and comfortable curling without heat or chemicals. Additionally, the website offers other hair care products and styling tools to cater to customers various needs.

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spoolies.com's monthly revenueOVER TIME
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Over the past three months, spoolies.com revenue has experienced decline of 4.8%, compared to the preceding three months.

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spoolies.com revenue decline for last six months
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OVERVIEW
In October 2025, spoolies.com, a player in the BEAUTY AND COSMETICS sector, reported online sales revenue of $11,860, significantly below the median of $41,294, with a conversion rate ranging from 3.50% to 4.00%, slightly lower than the industry high of 4.65%. The average order value (AOV) was between $75 and $100, under the sector's high of $202. spoolies.com had 3,847 sessions, far behind the median of 18,156 and dwarfed by the leading competitor, sephora.com, with 49,510,502 sessions, highlighting the challenges it faces in scaling its online presence.
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spoolies.com competitors

In October 2025, spoolies.com generated a revenue of $11,860 with 142 transactions and 3,847 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 3.50-4.00%. In comparison, octocurl.com, a competitor, recorded a higher revenue of $18,340 from 296 transactions and 14,174 sessions. However, octocurl.com had a lower AOV of $50-$75 and a conversion rate of 2.00-2.50%. Despite spoolies.com having lower revenue than octocurl.com, it achieved a higher conversion rate and AOV, indicating a more efficient and profitable business model. Additionally, spoolies.com had a significantly higher conversion rate, suggesting that it may have a more engaging website or better marketing strategies in place.

octocurl.com screenshot
#1 octocurl.com
18.3K
Revenue
14.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
spoolies.com vs top market performers
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conversion rate vs average order value for spoolies.com and its competitors
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Revenue share by device at spoolies.com

In October large majority of sales on spoolies.com, 89% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 11% of sales coming from desktop devices.

In October large majority of sales on spoolies.com, 89% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 11% of sales coming from desktop devices.
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spoolies.com channels

Identify top traffic channels that drive growth for spoolies.comand discover how performance of traffic channels has changed over time.

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spoolies.com Google Ads spend

Evaluate spoolies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spoolies.com devices

Review spoolies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spoolies.com top markets

Explore spoolies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spoolies.com country & global rank

Assess the ranking of spoolies.com among other retailers within its primary country and worldwide.

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