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Nov 2025
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Home/Insights/Retailers/spoolies.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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16.4K
Revenue
Nov 25
4.8K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Spoolies.com is an online store that offers a variety of hair accessories. They specialize in selling innovative hair curlers called Spoolies, which are designed to provide safe and comfortable curling without heat or chemicals. Additionally, the website offers other hair care products and styling tools to cater to customers various needs.

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spoolies.com's monthly revenueOVER TIME
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Over the past three months, spoolies.com revenue has experienced growth of 114%, compared to the preceding three months.

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spoolies.com revenue growth for last six months
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OVERVIEW
In November 2025, spoolies.com generated $16,419 in revenue from online sales, significantly below the BEAUTY AND COSMETICS median of $52,547, while its conversion rate ranged from 3.50-4.00%, trailing the industry high of 5.32%. The average order value (AOV) stood between $75-100, lower than the high of $204 but above the low of $48. With 4,770 sessions, spoolies.com’s traffic is notably less than the median of 19,748 in its category, and far from sephora.com's staggering 76,114,809 sessions, indicating a need for improved visibility and sales performance in a competitive market.
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spoolies.com competitors

In November 2025, spoolies.com outperformed its competitor octocurl.com in terms of revenue, with spoolies.com generating $16,419 compared to octocurl.com's $14,427. Despite octocurl.com having more sessions at 8,632 compared to spoolies.com's 4,770, spoolies.com had a higher average order value (AOV) of $75-$100 compared to octocurl.com's $50-$75. Additionally, spoolies.com had a higher conversion rate of 3.50-4.00% compared to octocurl.com's 2.00-2.50%. This indicates that spoolies.com was more successful in converting its website visitors into customers and generating revenue per transaction. Overall, spoolies.com demonstrated stronger performance in revenue, AOV, and conversion rate when compared to octocurl.com in November 2025.

octocurl.com screenshot
#1 octocurl.com
14.4K
Revenue
8.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
spoolies.com vs top market performers
spoolies.com
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conversion rate vs average order value for spoolies.com and its competitors
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Revenue share by device at spoolies.com

In November large majority of sales on spoolies.com, 89% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 11% of sales coming from desktop devices.

In November large majority of sales on spoolies.com, 89% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 11% of sales coming from desktop devices.
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spoolies.com channels

Identify top traffic channels that drive growth for spoolies.comand discover how performance of traffic channels has changed over time.

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spoolies.com Google Ads spend

Evaluate spoolies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spoolies.com devices

Review spoolies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spoolies.com top markets

Explore spoolies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spoolies.com country & global rank

Assess the ranking of spoolies.com among other retailers within its primary country and worldwide.

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