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Nov 2025
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Home/Insights/Retailers/fragranceshop.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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446.7K
Revenue
Nov 25
219.1K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Shop for fragrances, discount perfume, cologne and gift sets for men and women at Fragrance Shop

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fragranceshop.com's monthly revenueOVER TIME
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Over the past three months, fragranceshop.com revenue has experienced decline of 2.8%, compared to the preceding three months.

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fragranceshop.com revenue decline for last six months
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OVERVIEW
In November 2025, fragranceshop.com generated $446,734 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, with a conversion rate between 2.00-2.50%, which is above the low of 1.38% but below the high of 5.32%. The average order value (AOV) ranged from $75-100, notably lower than the high AOV of $204 in the industry. With 219,051 sessions, fragranceshop.com also exceeded the median of 19,748, though it pales in comparison to sephora.com’s impressive 76,114,809 sessions, while ulta.com dominates with a staggering $145,643,880 in revenue.
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fragranceshop.com competitors

When comparing fragranceshop.com to its competitors in November 2025, it is evident that fragranceshop.com is performing relatively well in terms of revenue with $446,734. However, in terms of transactions, it falls behind perfumania.com with 8,276 transactions compared to fragranceshop.com's 4,681 transactions. fragranceshop.com also has a lower conversion rate of 2.00-2.50% compared to foreverlux.com's impressive 3.00-3.50%. In terms of average order value (AOV), fragranceshop.com falls in line with fragranceoutlet.com and perfumania.com with an AOV of $75-100. Despite facing strong competition in the market, fragranceshop.com holds its own but could benefit from improving its conversion rate and increasing the number of transactions to further solidify its position.

perfume-empire.com screenshot
#1 perfume-empire.com
58.3K
Revenue
42.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
99perfume.com screenshot
#2 99perfume.com
29.3K
Revenue
21.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
foreverlux.com screenshot
#3 foreverlux.com
311.3K
Revenue
98.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
fragranceoutlet.com screenshot
#4 fragranceoutlet.com
377K
Revenue
358.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
perfumania.com screenshot
#5 perfumania.com
650.4K
Revenue
448.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
fragranceshop.com vs top market performers
fragranceshop.com
top retailers
conversion rate vs average order value for fragranceshop.com and its competitors
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Revenue share by device at fragranceshop.com

In November large majority of sales on fragranceshop.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on fragranceshop.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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fragranceshop.com channels

Identify top traffic channels that drive growth for fragranceshop.comand discover how performance of traffic channels has changed over time.

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fragranceshop.com Google Ads spend

Evaluate fragranceshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragranceshop.com devices

Review fragranceshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragranceshop.com top markets

Explore fragranceshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragranceshop.com country & global rank

Assess the ranking of fragranceshop.com among other retailers within its primary country and worldwide.

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