Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/fragranceshop.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for fragranceshop.comfragranceshop.com

Start benchmarking for free
Sign in with GoogleSign up with Google
366K
Revenue
Jan 26
311.1K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
Loading...

Shop for fragrances, discount perfume, cologne and gift sets for men and women at Fragrance Shop

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

fragranceshop.com Annual Revenue and Growth

fragranceshop.com's annual sales on its online store amounted to $4.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.4M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
fragranceshop.com revenue by year

fragranceshop.com's monthly revenueOVER TIME
View real-time data

Over the past three months, fragranceshop.com revenue has experienced growth of 16%, compared to the preceding three months.

View real-time data
fragranceshop.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, fragranceshop.com achieved online sales revenue of $365,981, significantly surpassing the median of $51,477 in the BEAUTY AND COSMETICS sector, yet trailing behind ulta.com’s impressive $104,496,353. The site's conversion rate ranged between 1.00-1.50%, close to the lower end of the industry's spectrum, where a high is 4.7%. With an average order value (AOV) between $75-100, fragranceshop.com remained below the high AOV benchmark of $194. The platform attracted 311,094 sessions, far exceeding the industry median of 22,631 but dwarfed by ulta.com’s staggering 47,691,438 sessions, reflecting its competitive landscape.
Read more

fragranceshop.com competitors

In January 2026, fragranceshop.com outperformed some of its competitors in terms of revenue, with a total revenue of $365,981. While fragranceshop.com had a lower revenue compared to perfumania.com ($377,098) and foreverlux.com ($356,572), it had a significantly higher revenue than 99perfume.com ($64,229) and perfume-empire.com ($86,441). However, fragranceshop.com had a lower number of transactions (4,271) and sessions (311,094) compared to perfumania.com (4,953 transactions and 445,031 sessions). In terms of average order value (AOV) and conversion rate, fragranceshop.com falls within a competitive range of $75-100 and 1.00-1.50%, similar to fragranceoutlet.com and perfumania.com. Overall, while fragranceshop.com may not have the highest revenue or traffic numbers, its AOV and conversion rate put it on par with its competitors in the fragrance industry.

perfume-empire.com screenshot
#1 perfume-empire.com
86.4K
Revenue
65.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
99perfume.com screenshot
#2 99perfume.com
64.2K
Revenue
44K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
foreverlux.com screenshot
#3 foreverlux.com
356.6K
Revenue
89.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
fragranceoutlet.com screenshot
#4 fragranceoutlet.com
229.6K
Revenue
273.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
perfumania.com screenshot
#5 perfumania.com
377.1K
Revenue
445K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fragranceshop.com vs top market performers
fragranceshop.com
top retailers
conversion rate vs average order value for fragranceshop.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at fragranceshop.com

In January large majority of sales on fragranceshop.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on fragranceshop.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

fragranceshop.com channels

Identify top traffic channels that drive growth for fragranceshop.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

fragranceshop.com Google Ads spend

Evaluate fragranceshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

fragranceshop.com devices

Review fragranceshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

fragranceshop.com top markets

Explore fragranceshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

fragranceshop.com country & global rank

Assess the ranking of fragranceshop.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard