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May 2026
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Home/Insights/Retailers/fragranceshop.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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682.5K
Revenue
May 26
243.8K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Shop for fragrances, discount perfume, cologne and gift sets for men and women at Fragrance Shop

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fragranceshop.com Annual Revenue and Growth

fragranceshop.com's annual sales on its online store amounted to $4.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
fragranceshop.com revenue by year

fragranceshop.com's monthly revenueOVER TIME
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Over the past three months, fragranceshop.com revenue has experienced growth of 41%, compared to the preceding three months.

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fragranceshop.com revenue growth for last six months
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OVERVIEW
In May 2026, fragranceshop.com generated impressive online sales revenue of $682,460, significantly surpassing the BEAUTY AND COSMETICS median of $41,533, with a conversion rate of 3.00-3.50%, close to the industry's high of 4.55%. The average order value (AOV) ranged between $75-100, notably below the sector's high of $205. The site attracted 243,775 sessions, far exceeding the median of 16,416 but dwarfed by the leading competitor, Sephora, which achieved 60,095,887 sessions, highlighting both the strong performance and the competitive landscape in the beauty and cosmetics industry.
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fragranceshop.com competitors

As of May 2026, fragranceshop.com leads its competitors in several key performance metrics. With a revenue of $682,460 from 7,913 transactions, it significantly outpaces competitors like perfume-empire.com, which earned $81,818 from 1,269 transactions, and 99perfume.com, with just $28,187 from 399 transactions. Although foreverlux.com has a higher average order value (AOV) of $100-125, fragranceshop.com maintains a strong AOV of $75-100 with a conversion rate between 3.00-3.50%. In comparison, fragranceoutlet.com reported a conversion rate of 0.50-1.00%, and perfumania.com only managed 1.00-1.50%, while fragranceshop.com consistently outperforms with higher sessions (243,775) relative to perfume-empire.com (62,938) and 99perfume.com (17,412). Overall, fragranceshop.com exhibits robust growth and customer engagement compared to its peers.

perfume-empire.com screenshot
#1 perfume-empire.com
81.8K
Revenue
62.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
99perfume.com screenshot
#2 99perfume.com
28.2K
Revenue
17.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
foreverlux.com screenshot
#3 foreverlux.com
171.2K
Revenue
43.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
fragranceoutlet.com screenshot
#4 fragranceoutlet.com
190.5K
Revenue
283.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
perfumania.com screenshot
#5 perfumania.com
350.8K
Revenue
324.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fragranceshop.com vs top market performers
fragranceshop.com
top retailers
conversion rate vs average order value for fragranceshop.com and its competitors
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Revenue share by device at fragranceshop.com

In May large majority of sales on fragranceshop.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on fragranceshop.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries fragranceshop.com operates in

fragranceshop.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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fragranceshop.com channels

Identify top traffic channels that drive growth for fragranceshop.comand discover how performance of traffic channels has changed over time.

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fragranceshop.com Google Ads spend

Evaluate fragranceshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragranceshop.com devices

Review fragranceshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragranceshop.com top markets

Explore fragranceshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragranceshop.com country & global rank

Assess the ranking of fragranceshop.com among other retailers within its primary country and worldwide.

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