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Dec 2025
All countries
Home/Insights/Retailers/fragranceshop.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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513.2K
Revenue
Dec 25
251K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Shop for fragrances, discount perfume, cologne and gift sets for men and women at Fragrance Shop

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fragranceshop.com's monthly revenueOVER TIME
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Over the past three months, fragranceshop.com revenue has experienced growth of 8.1%, compared to the preceding three months.

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fragranceshop.com revenue growth for last six months
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OVERVIEW
In December 2025, fragranceshop.com generated $513,196 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, although it trails behind ulta.com, which leads with $152,769,917. The site's conversion rate of 2.00-2.50% is within the industry range but lower than the high of 4.87%. With an average order value (AOV) of $75-100, fragranceshop.com also lags behind the high AOV of $191 seen in the sector. Additionally, the website attracted 250,975 sessions, well above the median of 23,270 but a fraction of sephora.com’s impressive 76,213,109 sessions.
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fragranceshop.com competitors

In December 2025, fragranceshop.com stood out among its competitors with a revenue of $513,196 from 5,552 transactions and 250,975 sessions. Its average order value (AOV) ranged between $75-$100, with a conversion rate of 2.00-2.50%. Comparing it to its competitors, foreverlux.com had the closest revenue at $353,829, with 3,541 transactions and 117,032 sessions. Their AOV was also similar at $75-$100, but they had a higher conversion rate of 3.00-3.50%. fragranceoutlet.com had the highest revenue of $416,822 but with a lower conversion rate of 1.00-1.50% despite 5,090 transactions and 393,770 sessions. perfumania.com led in revenue with $820,392, 10,867 transactions, and 609,503 sessions, but had a lower conversion rate of 1.50-2.00%. Overall, fragranceshop.com performed well in terms of revenue and conversion rate compared to its competitors.

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#1 perfume-empire.com
81.2K
Revenue
58.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
99perfume.com screenshot
#2 99perfume.com
54.6K
Revenue
35.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
foreverlux.com screenshot
#3 foreverlux.com
353.8K
Revenue
117K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
fragranceoutlet.com screenshot
#4 fragranceoutlet.com
416.8K
Revenue
393.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
perfumania.com screenshot
#5 perfumania.com
820.4K
Revenue
609.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
fragranceshop.com vs top market performers
fragranceshop.com
top retailers
conversion rate vs average order value for fragranceshop.com and its competitors
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Revenue share by device at fragranceshop.com

In December large majority of sales on fragranceshop.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on fragranceshop.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fragranceshop.com channels

Identify top traffic channels that drive growth for fragranceshop.comand discover how performance of traffic channels has changed over time.

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fragranceshop.com Google Ads spend

Evaluate fragranceshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragranceshop.com devices

Review fragranceshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragranceshop.com top markets

Explore fragranceshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragranceshop.com country & global rank

Assess the ranking of fragranceshop.com among other retailers within its primary country and worldwide.

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