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Sep 2025
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Home/Insights/Retailers/fragranceshop.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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356.9K
Revenue
Sep 25
179K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Shop for fragrances, discount perfume, cologne and gift sets for men and women at Fragrance Shop

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fragranceshop.com's monthly revenueOVER TIME
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Over the past three months, fragranceshop.com revenue has experienced growth of 13%, compared to the preceding three months.

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fragranceshop.com revenue growth for last six months
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OVERVIEW
In September 2025, fragranceshop.com generated $356,884 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $40,540, although still distant from ulta.com’s $93,223,020. The site recorded a conversion rate between 2.00-2.50%, below the high of 4.54% but above the low of 1.08%. With an average order value (AOV) of $75-100, fragranceshop.com is also below the category's high of $203 and above the low of $47. It attracted 178,976 sessions, outperforming the median of 18,928 yet far from sephora.com’s impressive 45,764,193 sessions.
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fragranceshop.com competitors

In September 2025, fragranceshop.com outperformed some of its competitors in terms of revenue, with a total of $356,884 compared to $60,728 for perfume-empire.com, $19,231 for 99perfume.com, $250,435 for foreverlux.com, $199,312 for fragranceoutlet.com, and $284,947 for perfumania.com. fragranceshop.com also had the highest number of transactions at 4,019, followed by perfumania.com with 3,566 transactions. However, in terms of sessions, fragranceshop.com had fewer sessions at 178,976 compared to fragranceoutlet.com with 290,598 sessions. The average order value (AOV) for fragranceshop.com falls within the range of $75-100, which is similar to foreverlux.com and perfumania.com. The conversion rate for fragranceshop.com ranged between 2.00-2.50%, putting it on par with most of its competitors. Overall, fragranceshop.com maintained a strong position in the market, showing consistent performance across various metrics compared to its competitors in the fragrance industry.

perfume-empire.com screenshot
#1 perfume-empire.com
60.7K
Revenue
40.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
99perfume.com screenshot
#2 99perfume.com
19.2K
Revenue
15.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
foreverlux.com screenshot
#3 foreverlux.com
250.4K
Revenue
64.9K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
fragranceoutlet.com screenshot
#4 fragranceoutlet.com
199.3K
Revenue
290.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
perfumania.com screenshot
#5 perfumania.com
284.9K
Revenue
312.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fragranceshop.com vs top market performers
fragranceshop.com
top retailers
conversion rate vs average order value for fragranceshop.com and its competitors
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Revenue share by device at fragranceshop.com

In September large majority of sales on fragranceshop.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on fragranceshop.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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fragranceshop.com channels

Identify top traffic channels that drive growth for fragranceshop.comand discover how performance of traffic channels has changed over time.

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fragranceshop.com Google Ads spend

Evaluate fragranceshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragranceshop.com devices

Review fragranceshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragranceshop.com top markets

Explore fragranceshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragranceshop.com country & global rank

Assess the ranking of fragranceshop.com among other retailers within its primary country and worldwide.

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