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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for heine.deheine.de

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6.3M
Revenue
Aug 25
1.1M
Sessions
Aug 25
4.0-4.5%
Conv. rate
Aug 25
$125-150
AOV
Aug 25
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Heine.de is a retail website offering a wide range of products. They provide apparel, accessories, furniture, and home goods. The website allows customers to purchase various items from renowned brands and offers an online platform for shopping convenience. They maintain a user-friendly interface and secure payment options.

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heine.de Annual Revenue and Growth

heine.de's annual sales on its online store amounted to $138.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$138.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
heine.de revenue by year

heine.de's monthly revenueOVER TIME
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Over the past three months, heine.de revenue has experienced decline of 27%, compared to the preceding three months.

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heine.de revenue decline for last six months
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OVERVIEW
In August 2025, heine.de, an online store in the FASHION AND APPAREL industry, generated a revenue of $6,344,496 with a conversion rate of 4.00-4.50% and an average order value (AOV) of $125-150. This performance placed heine.de above the median revenue and AOV for the industry. Additionally, heine.de recorded 1,131,232 sessions during the month, which is significantly higher than the industry's median sessions. Despite not reaching the level of the largest online store in the industry, shein.com, heine.de demonstrated strong performance metrics for the month.
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heine.de competitors

In August 2025, heine.de generated a revenue of 6,344,496 with 45,403 transactions and 1,131,232 sessions, boasting an Average Order Value (AOV) of 125-150 and a conversion rate of 4.00-4.50%. Compared to its competitors, witt-weiden.de had slightly lower revenue at 5,750,649 but higher transactions at 53,288 and sessions at 1,655,356, with an AOV of 100-125 and a conversion rate of 3.00-3.50%. On the other hand, bonprix.de stood out with a significantly higher revenue of 40,263,406, 333,499 transactions, and 11,724,376 sessions, albeit with a lower conversion rate of 2.50-3.00% and AOV of 100-125. peterhahn.de had a revenue of 3,080,722, 16,549 transactions, and 567,521 sessions, offering a higher AOV of 175-200 but a similar conversion rate to bonprix.de. peek-cloppenburg.de generated 10,081,269 in revenue with 87,373 transactions, 3,598,468 sessions, an AOV of 100-125, and a conversion rate of 2.00-2.50%.

witt-weiden.de screenshot
#1 witt-weiden.de
5.8M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bonprix.de screenshot
#2 bonprix.de
40.3M
Revenue
11.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
peterhahn.de screenshot
#3 peterhahn.de
3.1M
Revenue
567.5K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
peek-cloppenburg.de screenshot
#4 peek-cloppenburg.de
10.1M
Revenue
3.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
gerryweber.com screenshot
#5 gerryweber.com
50.3K
Revenue
51.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
heine.de vs top market performers
heine.de
top retailers
conversion rate vs average order value for heine.de and its competitors
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Revenue share by device at heine.de

In August large majority of sales on heine.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In August large majority of sales on heine.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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heine.de channels

Identify top traffic channels that drive growth for heine.deand discover how performance of traffic channels has changed over time.

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heine.de Google Ads spend

Evaluate heine.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heine.de devices

Review heine.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heine.de top markets

Explore heine.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heine.de country & global rank

Assess the ranking of heine.de among other retailers within its primary country and worldwide.

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