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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for heine.deheine.de

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5.3M
Revenue
Dec 25
1M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Heine.de is a retail website offering a wide range of products. They provide apparel, accessories, furniture, and home goods. The website allows customers to purchase various items from renowned brands and offers an online platform for shopping convenience. They maintain a user-friendly interface and secure payment options.

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heine.de Annual Revenue and Growth

heine.de's annual sales on its online store amounted to $138.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$138.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
heine.de revenue by year

heine.de's monthly revenueOVER TIME
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Over the past three months, heine.de revenue has experienced growth of 9.7%, compared to the preceding three months.

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heine.de revenue growth for last six months
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OVERVIEW
In December 2025, heine.de generated $5,286,438 in online sales, significantly outpacing the median of $92,600 in the FASHION AND APPAREL sector, while boasting a conversion rate of 3.50-4.00%, exceeding the industry average of 3.17%. With an average order value (AOV) between $125-150, heine.de also positioned itself above the lower end of the market, which sits at $75. The site recorded 1,001,330 sessions, far exceeding the median of 39,789 but falling short of the top performer shein.com at 304,519,814 sessions, highlighting heine.de's competitive yet modest presence in a vast industry landscape.
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heine.de competitors

In December 2025, heine.de outperformed some of its competitors in terms of revenue, with $5,286,438. witt-weiden.de had a revenue of $4,181,057, peterhahn.de had $2,686,874, and peek-cloppenburg.de had $14,636,872. heine.de also had a relatively high number of transactions at 38,396, compared to witt-weiden.de with 39,958 and peterhahn.de with 14,472. However, bonprix.de had the highest number of transactions at 411,940. In terms of sessions, heine.de had 1,001,330 sessions, while bonprix.de had the highest with 13,267,569 sessions. heine.de's average order value (AOV) fell within the range of $125-150, similar to witt-weiden.de and peek-cloppenburg.de, but lower than peterhahn.de with an AOV of $175-200. heine.de had a conversion rate of 3.50-4.00%, which was higher than most of its competitors.

witt-weiden.de screenshot
#1 witt-weiden.de
4.2M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bonprix.de screenshot
#2 bonprix.de
47.6M
Revenue
13.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
peterhahn.de screenshot
#3 peterhahn.de
2.7M
Revenue
540.9K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
peek-cloppenburg.de screenshot
#4 peek-cloppenburg.de
14.6M
Revenue
4.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
gerryweber.com screenshot
#5 gerryweber.com
19K
Revenue
7.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
heine.de vs top market performers
heine.de
top retailers
conversion rate vs average order value for heine.de and its competitors
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Revenue share by device at heine.de

In December large majority of sales on heine.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In December large majority of sales on heine.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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heine.de channels

Identify top traffic channels that drive growth for heine.deand discover how performance of traffic channels has changed over time.

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heine.de Google Ads spend

Evaluate heine.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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heine.de devices

Review heine.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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heine.de top markets

Explore heine.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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heine.de country & global rank

Assess the ranking of heine.de among other retailers within its primary country and worldwide.

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