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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for tchibo.detchibo.de

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26.1M
Revenue
Apr 26
6.3M
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

tchibo.de is a website that sells a wide range of products including clothing, accessories, home goods, coffee, and electronics. The site provides customers with a convenient platform to shop for various goods in one place. It also offers information on current promotions and deals, allowing users to make informed purchasing decisions.

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tchibo.de Annual Revenue and Growth

tchibo.de's annual sales on its online store amounted to $460.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$460.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tchibo.de revenue by year

tchibo.de's monthly revenueOVER TIME
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Over the past three months, tchibo.de revenue has experienced decline of 27%, compared to the preceding three months.

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tchibo.de revenue decline for last six months
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OVERVIEW
In April 2026, tchibo.de achieved online sales revenue of $26,074,569, significantly exceeding the marketplace median of $370,530, yet trailing behind Amazon's $12.4 billion. The site's conversion rate of 3.00-3.50% is respectable, though below the high benchmark of 4.36%. With an average order value (AOV) between $100-125, tchibo.de performs well compared to the industry high of $300, but it falls short of the lower threshold of $54. The website recorded 6,265,677 sessions, starkly higher than the median of 143,015, but a fraction of Amazon's staggering 2.5 billion sessions.
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tchibo.de competitors

In April 2026, tchibo.de generated $26,074,569 in revenue from 213,209 transactions across 6,265,677 sessions, achieving an AOV of $100-125 and a conversion rate of 3.00-3.50%. In contrast, bonprix.de significantly outperformed with $48,560,222 in revenue and 408,573 transactions from 13,245,114 sessions, maintaining the same AOV and conversion rate. Other competitors like coffeeness.de, coffeecircle.com, and monsterzeug.de reported considerably lower revenues of $325,017, $368,196, and $304,901 respectively, with AOVs ranging from $225-300 but low transaction volumes. happycoffee.org generated the least revenue at $15,592, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. Overall, while tchibo.de is solidly performing within its niche, bonprix.de leads significantly, illustrating the competitive landscape of the online retail market.

bonprix.de screenshot
#1 bonprix.de
48.6M
Revenue
13.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
coffeeness.de screenshot
#2 coffeeness.de
325K
Revenue
530K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
coffeecircle.com screenshot
#3 coffeecircle.com
368.2K
Revenue
187.7K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
monsterzeug.de screenshot
#4 monsterzeug.de
304.9K
Revenue
109.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
happycoffee.org screenshot
#5 happycoffee.org
15.6K
Revenue
13.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
tchibo.de vs top market performers
tchibo.de
top retailers
conversion rate vs average order value for tchibo.de and its competitors
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Revenue share by device at tchibo.de

In April large majority of sales on tchibo.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In April large majority of sales on tchibo.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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tchibo.de channels

Identify top traffic channels that drive growth for tchibo.deand discover how performance of traffic channels has changed over time.

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tchibo.de Google Ads spend

Evaluate tchibo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tchibo.de devices

Review tchibo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tchibo.de top markets

Explore tchibo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tchibo.de country & global rank

Assess the ranking of tchibo.de among other retailers within its primary country and worldwide.

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