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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for tchibo.detchibo.de

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47.7M
Revenue
Dec 25
9.4M
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

tchibo.de is a website that sells a wide range of products including clothing, accessories, home goods, coffee, and electronics. The site provides customers with a convenient platform to shop for various goods in one place. It also offers information on current promotions and deals, allowing users to make informed purchasing decisions.

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tchibo.de Annual Revenue and Growth

tchibo.de's annual sales on its online store amounted to $639.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$639.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tchibo.de revenue by year

tchibo.de's monthly revenueOVER TIME
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Over the past three months, tchibo.de revenue has experienced growth of 39%, compared to the preceding three months.

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tchibo.de revenue growth for last six months
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OVERVIEW
In December 2025, tchibo.de, operating in the MARKETPLACE sector, generated $47,654,835 in online sales, significantly above the median of $558,585. The site's conversion rate ranged between 4.00-4.50%, nearing the industry high of 4.66%. The average order value (AOV) was $100-125, while the industry's high AOV is $293. With 9,386,264 sessions, tchibo.de saw substantial traffic, contrasting sharply with the median of 184,801 sessions. In comparison, the leading marketplace, amazon.com, reported $14,705,791,070 in revenue and 3,099,241,882 sessions, highlighting the competitive landscape of online retail.
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tchibo.de competitors

In December 2025, tchibo.de reported a revenue of $47,654,835 with 388,486 transactions and 9,386,264 sessions, boasting a conversion rate of 4.00-4.50%. Compared to its competitors, tchibo.de's revenue is higher than bonprix.de's $47,623,834, but bonprix.de had more transactions and sessions with a lower conversion rate. coffeeness.de, on the other hand, had significantly lower revenue at $665,793, with fewer transactions and sessions, but a higher average order value (AOV) range of 300-325$. Coffee Circle and Monsterzeug also had lower revenues compared to tchibo.de, with similar AOV ranges and conversion rates. Happy Coffee had the lowest revenue of $20,298, with fewer transactions and sessions, but a competitive AOV range and conversion rate. Overall, tchibo.de stands out with its high revenue and strong conversion rate within the coffee industry.

bonprix.de screenshot
#1 bonprix.de
47.6M
Revenue
13.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
coffeeness.de screenshot
#2 coffeeness.de
665.8K
Revenue
648.7K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
coffeecircle.com screenshot
#3 coffeecircle.com
793.4K
Revenue
290.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
monsterzeug.de screenshot
#4 monsterzeug.de
1.9M
Revenue
579.5K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
happycoffee.org screenshot
#5 happycoffee.org
20.3K
Revenue
20.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
tchibo.de vs top market performers
tchibo.de
top retailers
conversion rate vs average order value for tchibo.de and its competitors
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Revenue share by device at tchibo.de

In December large majority of sales on tchibo.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In December large majority of sales on tchibo.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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tchibo.de channels

Identify top traffic channels that drive growth for tchibo.deand discover how performance of traffic channels has changed over time.

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tchibo.de Google Ads spend

Evaluate tchibo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tchibo.de devices

Review tchibo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tchibo.de top markets

Explore tchibo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tchibo.de country & global rank

Assess the ranking of tchibo.de among other retailers within its primary country and worldwide.

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