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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for tchibo.detchibo.de

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37.3M
Revenue
Jul 26
6.8M
Sessions
Jul 26
4.0-4.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

tchibo.de is a website that sells a wide range of products including clothing, accessories, home goods, coffee, and electronics. The site provides customers with a convenient platform to shop for various goods in one place. It also offers information on current promotions and deals, allowing users to make informed purchasing decisions.

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tchibo.de Annual Revenue and Growth

tchibo.de's annual sales on its online store amounted to $460.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$460.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tchibo.de revenue by year

tchibo.de's monthly revenueOVER TIME
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Over the past three months, tchibo.de revenue has experienced growth of 6.2%, compared to the preceding three months.

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tchibo.de revenue growth for last six months
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OVERVIEW
tchibo.de's revenue for online sales reached $37.3 million in July 2026. This figure significantly outpaces a typical marketplace store, which generates around $286,000 monthly. With a conversion rate of 4.00-4.50%, tchibo.de sits comfortably within the category's typical range of 0.93% to 4.53%. The average order value (AOV) is $125-150, also within the typical marketplace range of $61 to $308. Additionally, tchibo.de attracted 6.8 million sessions, well above a typical marketplace store's 134,000 monthly sessions.
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tchibo.de competitors

The competitive set includes tchibo.de, bonprix.de, coffeeness.de, coffeecircle.com, monsterzeug.de, and happycoffee.org. In July 2026, tchibo.de generated $37.3 million in revenue, ranking second among its peers but trailing bonprix.de by $3.6 million. With 275,000 transactions, tchibo.de again secured second place, falling short of bonprix.de by 74,000 transactions. In terms of web traffic, tchibo.de had 6.8 million sessions, placing it second, while bonprix.de outperformed it by 6.4 million sessions. tchibo.de's average order value (AOV) ranged from $125 to $150, which is competitive, although its conversion rate of 4.00-4.50% surpassed bonprix.de’s 2.50-3.00%, highlighting its efficiency in turning sessions into sales.

bonprix.de screenshot
#1 bonprix.de
40.9M
Revenue
13.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
coffeeness.de screenshot
#2 coffeeness.de
471.6K
Revenue
488.4K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
coffeecircle.com screenshot
#3 coffeecircle.com
372.9K
Revenue
188.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
monsterzeug.de screenshot
#4 monsterzeug.de
364.6K
Revenue
103.9K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
happycoffee.org screenshot
#5 happycoffee.org
30.3K
Revenue
20.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
tchibo.de vs top market performers
tchibo.de
top retailers
conversion rate vs average order value for tchibo.de and its competitors
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Revenue share by device at tchibo.de

In July large majority of sales on tchibo.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In July large majority of sales on tchibo.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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tchibo.de channels

Identify top traffic channels that drive growth for tchibo.deand discover how performance of traffic channels has changed over time.

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tchibo.de Google Ads spend

Evaluate tchibo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tchibo.de devices

Review tchibo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tchibo.de top markets

Explore tchibo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tchibo.de country & global rank

Assess the ranking of tchibo.de among other retailers within its primary country and worldwide.

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