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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

tchibo.de

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31.5M

Revenue

6.8M

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

Main country of store: GERMANY
Website category: MARKETPLACE
D2C

tchibo.de is a website that sells a wide range of products including clothing, accessories, home goods, coffee, and electronics. The site provides customers with a convenient platform to shop for various goods in one place. It also offers information on current promotions and deals, allowing users to make informed purchasing decisions.

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tchibo.de's revenueOVER TIME
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Over the past three months, tchibo.de revenue has experienced decline of 5.5%, compared to the preceding three months.

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tchibo.de revenue decline for last six months

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OVERVIEW

In July 2025, tchibo.de, an e-commerce and shopping marketplace, generated $31,549,705 in online sales with a conversion rate of 3.50-4.00% and an Average Order Value (AOV) of $100-125. The highest conversion rate in the category is 3.98% and the lowest is 0.86%, while the highest AOV is $301 and the lowest is $52. With 6,831,848 sessions, tchibo.de falls behind the e-commerce giant amazon.com, which recorded 2,860,529,374 sessions. The median revenue, conversion rate, AOV, and sessions in the e-commerce and shopping marketplace category are $276,666, 2.50%, $125, and 131,554, respectively.

tchibo.de competitors

In July 2025, tchibo.de recorded a revenue of 31,549,705 with 255,532 transactions and 6,831,848 sessions, boasting an AOV of 100-125 and a conversion rate of 3.50-4.00. Comparatively, bonprix.de leads in revenue with 51,417,852 and 398,817 transactions from 14,269,312 sessions, featuring a higher AOV of 125-150 but a lower conversion rate of 2.50-3.00. coffeeness.de specializes in coffee products, generating 474,437 in revenue from 1,288 transactions and 463,375 sessions, with a high AOV of 350-375 but a low conversion rate of 0.00-0.50. coffeecircle.com follows closely with 534,614 in revenue, 1,928 transactions, and 242,819 sessions, offering an AOV of 275-300 and a conversion rate of 0.50-1.00. monsterzeug.de and happycoffee.org also demonstrate varying performances in revenue, transactions, sessions, AOV, and conversion rates compared to tchibo.de.

#1 bonprix.de

51.4M

Revenue

14.3M

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#2 coffeeness.de

474.4K

Revenue

463.4K

Sessions

0.0-0.5%

Conv. rate

$350-375

AOV

#3 coffeecircle.com

534.6K

Revenue

242.8K

Sessions

0.5-1.0%

Conv. rate

$275-300

AOV

#4 monsterzeug.de

342.3K

Revenue

102.9K

Sessions

0.5-1.0%

Conv. rate

$325-350

AOV

#5 happycoffee.org

29.1K

Revenue

21.5K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

tchibo.de vs top market performers

tchibo.de

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Revenue share by device at tchibo.de

In July large majority of sales on tchibo.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

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tchibo.de channels

Identify top traffic channels that drive growth for tchibo.deand discover how performance of traffic channels has changed over time.

tchibo.de Google Ads spend

Evaluate tchibo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

tchibo.de devices

Review tchibo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

tchibo.de top markets

Explore tchibo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.