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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for tchibo.detchibo.de

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36.5M
Revenue
7.3M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

tchibo.de is a website that sells a wide range of products including clothing, accessories, home goods, coffee, and electronics. The site provides customers with a convenient platform to shop for various goods in one place. It also offers information on current promotions and deals, allowing users to make informed purchasing decisions.

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tchibo.de's revenueOVER TIME
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Over the past three months, tchibo.de revenue has experienced decline of 19%, compared to the preceding three months.

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tchibo.de revenue decline for last six months
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OVERVIEW
tchibo.de in the MARKETPLACE industry had a revenue of $36,549,444 with a conversion rate of 4.00-4.50% and an AOV of $100-125. The store had 7,341,977 sessions in May 2025. Compared to amazon.com, the largest online store with $12,259,837,505 revenue and 2,589,786,292 sessions, tchibo.de's performance metrics are significantly lower but in line with the median values in the industry.
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tchibo.de competitors

In May 2025, tchibo.de generated a revenue of €36,549,444 from 297,893 transactions and 7,341,977 sessions, with an average order value (AOV) of €100-125 and a conversion rate of 4.00-4.50%. Compared to its competitors, tchibo.de falls behind in revenue when compared to bonprix.de, which brought in €57,249,666. However, tchibo.de outperforms happycoffee.org in terms of transactions and sessions. In AOV, coffeeness.de leads with a range of €350-375, while tchibo.de aligns with bonprix.de at €100-125. In conversion rate, tchibo.de ranks higher than coffee circle.com, happycoffee.org, and monsterzeug.de, but lower than coffeeness.de. Overall, tchibo.de demonstrates strong performance in conversion rate, maintaining a competitive position within the market against a diverse range of competitors in the online retail space.

bonprix.de screenshot
#1 bonprix.de
57.2M
Revenue
17.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
coffeeness.de screenshot
#2 coffeeness.de
476.8K
Revenue
462.9K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
coffeecircle.com screenshot
#3 coffeecircle.com
487K
Revenue
241.5K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
monsterzeug.de screenshot
#4 monsterzeug.de
366K
Revenue
114.5K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
happycoffee.org screenshot
#5 happycoffee.org
39.1K
Revenue
23.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
tchibo.de vs top market performers
tchibo.de
top retailers
conversion rate vs average order value for tchibo.de and its competitors
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Revenue share by device at tchibo.de

In May large majority of sales on tchibo.de, 52% was finalized on mobile devices, with 48% of sales coming from desktop devices.

In May large majority of sales on tchibo.de, 52% was finalized on mobile devices, with 48% of sales coming from desktop devices.
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tchibo.de channels

Identify top traffic channels that drive growth for tchibo.deand discover how performance of traffic channels has changed over time.

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tchibo.de Google Ads spend

Evaluate tchibo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tchibo.de devices

Review tchibo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tchibo.de top markets

Explore tchibo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tchibo.de country & global rank

Assess the ranking of tchibo.de among other retailers within its primary country and worldwide.

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