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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for tchibo.detchibo.de

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34.4M
Revenue
Sep 25
7.3M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

tchibo.de is a website that sells a wide range of products including clothing, accessories, home goods, coffee, and electronics. The site provides customers with a convenient platform to shop for various goods in one place. It also offers information on current promotions and deals, allowing users to make informed purchasing decisions.

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tchibo.de Annual Revenue and Growth

tchibo.de's annual sales on its online store amounted to $639.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$639.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tchibo.de revenue by year

tchibo.de's monthly revenueOVER TIME
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Over the past three months, tchibo.de revenue has experienced decline of 12%, compared to the preceding three months.

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tchibo.de revenue decline for last six months
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OVERVIEW
In September 2025, tchibo.de, operating in the e-commerce and shopping marketplace, achieved an impressive online sales revenue of $34,404,741, significantly exceeding the median of $292,070. Its conversion rate of 3.50-4.00% approaches the industry high of 4.09%, while its average order value (AOV) of $100-125 falls short of the e-commerce high of $309. The site attracted 7,348,896 sessions, far above the median of 136,251 but dwarfed by Amazon's staggering 2,561,667,744 sessions, illustrating tchibo.de's strong performance within a competitive landscape.
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tchibo.de competitors

In September 2025, tchibo.de generated a revenue of 34,404,741 with 289,768 transactions and 7,348,896 sessions, boasting an average order value (AOV) of 100-125 and a conversion rate of 3.50-4.00. Compared to its competitors, bonprix.de leads in revenue with 45,527,641 and 401,426 transactions from 13,075,407 sessions, while maintaining a similar AOV and slightly lower conversion rate. coffeeness.de and Coffee Circle have significantly lower revenues, transactions, and sessions, but coffeeness.de stands out with a higher AOV of 350-375. monsterzeug.de falls in the middle with moderate revenue and AOV, while happycoffee.org has the lowest revenue but a respectable AOV and conversion rate. Overall, tchibo.de holds its own in the competitive landscape with solid performance metrics across key domains.

bonprix.de screenshot
#1 bonprix.de
45.5M
Revenue
13.1M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
coffeeness.de screenshot
#2 coffeeness.de
668.7K
Revenue
633.9K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
coffeecircle.com screenshot
#3 coffeecircle.com
636.4K
Revenue
215.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
monsterzeug.de screenshot
#4 monsterzeug.de
255.9K
Revenue
87.3K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
happycoffee.org screenshot
#5 happycoffee.org
30.3K
Revenue
20.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
tchibo.de vs top market performers
tchibo.de
top retailers
conversion rate vs average order value for tchibo.de and its competitors
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Revenue share by device at tchibo.de

In September large majority of sales on tchibo.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In September large majority of sales on tchibo.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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tchibo.de channels

Identify top traffic channels that drive growth for tchibo.deand discover how performance of traffic channels has changed over time.

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tchibo.de Google Ads spend

Evaluate tchibo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tchibo.de devices

Review tchibo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tchibo.de top markets

Explore tchibo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tchibo.de country & global rank

Assess the ranking of tchibo.de among other retailers within its primary country and worldwide.

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