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Sep 2024
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Home/Insights/Retailers/tchibo.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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49.5M
Revenue
11.1M
Sessions
3.5-4.0%
Conversion rate
$100-125
Average order value
Online only revenue for tchibo.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

tchibo.de is a website that sells a wide range of products including clothing, accessories, home goods, coffee, and electronics. The site provides customers with a convenient platform to shop for various goods in one place. It also offers information on current promotions and deals, allowing users to make informed purchasing decisions.

tchibo.de’s revenueOVER TIME
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Over the past three months, tchibo.de revenue has experienced decline of 11%, compared to the preceding three months.

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tchibo.de revenue decline for last six months
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OVERVIEW
In September 2024, tchibo.de, an e-commerce and shopping marketplace, reported online sales revenue of $49,450,892 with a median of $485,861. The conversion rate for tchibo.de was 3.50-4.00%, higher than the very low 1.09% and lower than the very high 4.66% in the industry. The average order value (AOV) for tchibo.de was $100-125, falling between the very high AOV of $293 and the very low AOV of $55 in the e-commerce and shopping marketplace. With 11,130,223 sessions, tchibo.de surpassed the median of 153,430 sessions but lagged behind amazon.com's 2,653,517,446 sessions.
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tchibo.de competitors

In September 2024, tchibo.de generated a revenue of €49,450,892 from 404,106 transactions and 11,130,223 sessions with an average order value (AOV) of €100-125 and a conversion rate of 3.50-4.00%. Comparing these metrics to its competitors, we see that coffeecircle.com had a revenue of €1,071,053 from 4,953 transactions and 394,141 sessions, with an AOV of €200-225 and a conversion rate of 1.00-1.50%. happycoffee.org generated €33,813 revenue from 520 transactions and 30,738 sessions, with an AOV of €50-75 and a conversion rate of 1.50-2.00%. coffeeness.de had a revenue of €520,798 from 1,402 transactions and 547,559 sessions, with an AOV of €350-375 and a conversion rate of 0.00-0.50%. tchibo.de outperformed in terms of revenue and conversion rate when compared to its competitors, showcasing its strong position in the market.

#1 bonprix.de
50.1M
Revenue
13.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#2 coffeeness.de
520.8K
Revenue
547.6K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
#3 coffeecircle.com
1.1M
Revenue
394.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#4 monsterzeug.de
343.9K
Revenue
156K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
#5 happycoffee.org
33.8K
Revenue
30.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
Favicon for otto.deotto.de
Favicon for hm.comhm.com
Favicon for lidl.delidl.de
Favicon for bonprix.debonprix.de
Favicon for tchibo.detchibo.de
$49.5M
Favicon for aboutyou.deaboutyou.de
Favicon for baur.debaur.de
Favicon for c-and-a.comc-and-a.com
Favicon for peek-cloppenburg.depeek-cloppenburg.de
Favicon for bergzeit.debergzeit.de
TOP MARKET PERFORMERSby revenue
1
Favicon for otto.deotto.de
$241.9M
2
Favicon for hm.comhm.com
3
Favicon for lidl.delidl.de
4
Favicon for bonprix.debonprix.de
5
Favicon for tchibo.detchibo.de
6
Favicon for aboutyou.deaboutyou.de
7
Favicon for baur.debaur.de
8
Favicon for c-and-a.comc-and-a.com
9
Favicon for peek-cloppenburg.depeek-cloppenburg.de
10
Favicon for bergzeit.debergzeit.de
tchibo.de vs top market performers
tchibo.de
top retailers
conversion rate vs average order value for tchibo.de and its competitors
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tchibo.de brandsby revenue

1
Logo for tchiboTchibo
Top retailers:amazon.deebay.deotto.de
2
Logo for sonstige hinweiseSonstige Hinweise
3
Logo for sanaSana
Top retailers:yesstyle.comamazon.deiherb.com
4
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Top retailers:poco.demoemax.dehoeffner.de
5
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Top retailers:xxxlutz.dehoeffner.demoemax.de

tchibo.de categoriesby revenue

1
Kitchen Appliances
Top retailers:keurig.comamazon.comamazon.de
2
Armoires & Wardrobes
Top retailers:amazon.co.ukamazon.deamazon.com
3
Coffee
Top retailers:ebay.comamazon.comamazon.de
4
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Top retailers:etsy.commarksandspencer.comebay.com
5
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Top retailers:amazon.deamazon.comotto.de
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brands overtime comparison

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tchibo.de channels

Identify top traffic channels that drive growth for tchibo.deand discover how performance of traffic channels has changed over time.

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tchibo.de Google Ads spend

Evaluate tchibo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tchibo.de devices

Review tchibo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tchibo.de top markets

Explore tchibo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tchibo.de country & global rank

Assess the ranking of tchibo.de among other retailers within its primary country and worldwide.

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