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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for tchibo.detchibo.de

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40.2M
Revenue
Oct 25
8.2M
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

tchibo.de is a website that sells a wide range of products including clothing, accessories, home goods, coffee, and electronics. The site provides customers with a convenient platform to shop for various goods in one place. It also offers information on current promotions and deals, allowing users to make informed purchasing decisions.

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tchibo.de Annual Revenue and Growth

tchibo.de's annual sales on its online store amounted to $639.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$639.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tchibo.de revenue by year

tchibo.de's monthly revenueOVER TIME
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Over the past three months, tchibo.de revenue has experienced growth of 0.34%, compared to the preceding three months.

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tchibo.de revenue growth for last six months
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OVERVIEW
In October 2025, tchibo.de generated $40,212,265 in online sales, significantly exceeding the e-commerce marketplace median of $373,562, with a conversion rate between 4.00-4.50%, close to the high end of 4.48%. Its average order value (AOV) ranged from $100 to $125, while the marketplace's very high AOV is $301. tchibo.de recorded 8,174,544 sessions, far above the median of 158,011 but trailing behind the e-commerce giant amazon.com, which had 2,778,032,849 sessions. Overall, tchibo.de showcases strong performance metrics within its industry.
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tchibo.de competitors

In October 2025, tchibo.de generated a revenue of €40,212,265 from 330,495 transactions and 8,174,544 sessions, with an average order value (AOV) of €100-125 and a conversion rate of 4.00-4.50%. Compared to its competitors, tchibo.de falls behind bonprix.de, which recorded a higher revenue of €50,940,295 from 447,817 transactions and 13,383,116 sessions, with a similar AOV and a slightly lower conversion rate. On the other hand, tchibo.de outperformed coffeeness.de, coffeecircle.com, monsterzeug.de, and happycoffee.org in terms of revenue, transactions, and sessions, but with varying AOV and conversion rates. Despite facing tough competition, tchibo.de maintains a strong position in the market with steady growth in revenue and transactions, showcasing its appeal to customers.

bonprix.de screenshot
#1 bonprix.de
50.9M
Revenue
13.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
coffeeness.de screenshot
#2 coffeeness.de
680.3K
Revenue
647.6K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
coffeecircle.com screenshot
#3 coffeecircle.com
858.9K
Revenue
230.9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
monsterzeug.de screenshot
#4 monsterzeug.de
301.2K
Revenue
103K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
happycoffee.org screenshot
#5 happycoffee.org
26K
Revenue
17.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
tchibo.de vs top market performers
tchibo.de
top retailers
conversion rate vs average order value for tchibo.de and its competitors
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Revenue share by device at tchibo.de

In October large majority of sales on tchibo.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In October large majority of sales on tchibo.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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tchibo.de channels

Identify top traffic channels that drive growth for tchibo.deand discover how performance of traffic channels has changed over time.

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tchibo.de Google Ads spend

Evaluate tchibo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tchibo.de devices

Review tchibo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tchibo.de top markets

Explore tchibo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tchibo.de country & global rank

Assess the ranking of tchibo.de among other retailers within its primary country and worldwide.

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