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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for tchibo.detchibo.de

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46.5M
Revenue
Nov 25
9.4M
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

tchibo.de is a website that sells a wide range of products including clothing, accessories, home goods, coffee, and electronics. The site provides customers with a convenient platform to shop for various goods in one place. It also offers information on current promotions and deals, allowing users to make informed purchasing decisions.

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tchibo.de Annual Revenue and Growth

tchibo.de's annual sales on its online store amounted to $639.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$639.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tchibo.de revenue by year

tchibo.de's monthly revenueOVER TIME
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Over the past three months, tchibo.de revenue has experienced growth of 21%, compared to the preceding three months.

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tchibo.de revenue growth for last six months
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OVERVIEW
In November 2025, tchibo.de, operating in the e-commerce and shopping marketplace, generated impressive online sales revenue of $46,546,241, significantly above the industry median of $470,147, though far behind the leading giant, amazon.com, at $16,336,181,110. The website achieved a conversion rate between 4.00-4.50%, notably high compared to the median but just shy of the very high rate of 4.97%. The average order value (AOV) ranged from $100-125, which, while solid, is lower than the very high AOV of $285 in the sector. Additionally, tchibo.de attracted 9,375,815 sessions, far exceeding the median of 159,615.
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tchibo.de competitors

In November 2025, tchibo.de generated a revenue of 46,546,241 with 375,632 transactions and 9,375,815 sessions, boasting an average order value (AOV) of 100-125 and a conversion rate of 4.00-4.50. Comparing it to its competitors, bonprix.de leads the pack with 65,843,891 in revenue, 525,612 transactions, and 13,853,385 sessions, offering a slightly higher AOV of 125-150 but a slightly lower conversion rate of 3.50-4.00. coffeeness.de, coffeecircle.com, and monsterzeug.de all fall within a similar revenue range, with coffeeness.de standing out with a significantly higher AOV of 275-300 but a lower conversion rate. happycoffee.org lags behind with lower revenue, transactions, and sessions compared to tchibo.de, showcasing a lower AOV and conversion rate. Overall, tchibo.de holds its ground against its competitors in terms of revenue, transactions, and sessions, with a competitive AOV and conversion rate.

bonprix.de screenshot
#1 bonprix.de
65.8M
Revenue
13.9M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
coffeeness.de screenshot
#2 coffeeness.de
762.6K
Revenue
727.9K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
coffeecircle.com screenshot
#3 coffeecircle.com
918.7K
Revenue
267.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
monsterzeug.de screenshot
#4 monsterzeug.de
970K
Revenue
270.2K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
happycoffee.org screenshot
#5 happycoffee.org
44.4K
Revenue
26.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tchibo.de vs top market performers
tchibo.de
top retailers
conversion rate vs average order value for tchibo.de and its competitors
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Revenue share by device at tchibo.de

In November large majority of sales on tchibo.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In November large majority of sales on tchibo.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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tchibo.de channels

Identify top traffic channels that drive growth for tchibo.deand discover how performance of traffic channels has changed over time.

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tchibo.de Google Ads spend

Evaluate tchibo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tchibo.de devices

Review tchibo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tchibo.de top markets

Explore tchibo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tchibo.de country & global rank

Assess the ranking of tchibo.de among other retailers within its primary country and worldwide.

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