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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for tchibo.detchibo.de

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38.8M
Revenue
Jan 26
9.3M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

tchibo.de is a website that sells a wide range of products including clothing, accessories, home goods, coffee, and electronics. The site provides customers with a convenient platform to shop for various goods in one place. It also offers information on current promotions and deals, allowing users to make informed purchasing decisions.

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tchibo.de Annual Revenue and Growth

tchibo.de's annual sales on its online store amounted to $460.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$460.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tchibo.de revenue by year

tchibo.de's monthly revenueOVER TIME
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Over the past three months, tchibo.de revenue has experienced growth of 26%, compared to the preceding three months.

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tchibo.de revenue growth for last six months
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OVERVIEW
In January 2026, tchibo.de, operating in the e-commerce and shopping marketplace, achieved $38,834,647 in online sales, significantly exceeding the median revenue of $529,306. With a conversion rate of 3.00-3.50%, Tchibo is performing well, though slightly below the industry's high of 4.66%. Its average order value (AOV) ranged between $100-125, notably lower than the high AOV of $290. The site attracted 9,288,618 sessions, far surpassing the median of 161,813, yet dwarfed by Amazon's staggering 2,738,157,822 sessions, illustrating Tchibo's solid market presence within a competitive landscape.
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tchibo.de competitors

In January 2026, tchibo.de generated $38,834,647 in revenue from 320,313 transactions with 9,288,618 sessions, boasting a conversion rate of 3.00-3.50%. In comparison, bonprix.de outperformed tchibo.de with $42,759,521 in revenue, 362,920 transactions, and 12,780,418 sessions, but had a slightly lower conversion rate of 2.50-3.00%. coffeeness.de and Coffee circle.com had significantly lower revenues at $671,776 and $859,723 respectively, with lower transaction volumes and sessions. coffeeness.de had the highest AOV at 300-325$, while coffeecircle.com had a slightly higher conversion rate of 1.00-1.50% compared to tchibo.de. monsterzeug.de and happycoffee.org had even lower revenues and metrics compared to tchibo.de, indicating tchibo.de's strong performance among its competitors in the coffee and lifestyle retail sector.

bonprix.de screenshot
#1 bonprix.de
42.8M
Revenue
12.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
coffeeness.de screenshot
#2 coffeeness.de
671.8K
Revenue
646.7K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
coffeecircle.com screenshot
#3 coffeecircle.com
859.7K
Revenue
279.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
monsterzeug.de screenshot
#4 monsterzeug.de
462K
Revenue
161.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
happycoffee.org screenshot
#5 happycoffee.org
17.3K
Revenue
18.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
tchibo.de vs top market performers
tchibo.de
top retailers
conversion rate vs average order value for tchibo.de and its competitors
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Revenue share by device at tchibo.de

In January large majority of sales on tchibo.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In January large majority of sales on tchibo.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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tchibo.de channels

Identify top traffic channels that drive growth for tchibo.deand discover how performance of traffic channels has changed over time.

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tchibo.de Google Ads spend

Evaluate tchibo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tchibo.de devices

Review tchibo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tchibo.de top markets

Explore tchibo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tchibo.de country & global rank

Assess the ranking of tchibo.de among other retailers within its primary country and worldwide.

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