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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for tchibo.detchibo.de

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36.4M
Revenue
Mar 26
7.5M
Sessions
Mar 26
3.5-4.0%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

tchibo.de is a website that sells a wide range of products including clothing, accessories, home goods, coffee, and electronics. The site provides customers with a convenient platform to shop for various goods in one place. It also offers information on current promotions and deals, allowing users to make informed purchasing decisions.

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tchibo.de Annual Revenue and Growth

tchibo.de's annual sales on its online store amounted to $460.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$460.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tchibo.de revenue by year

tchibo.de's monthly revenueOVER TIME
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Over the past three months, tchibo.de revenue has experienced decline of 18%, compared to the preceding three months.

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tchibo.de revenue decline for last six months
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OVERVIEW
In March 2026, tchibo.de achieved online sales revenue of $36,444,953, significantly higher than the e-commerce marketplace median of $435,665. With a conversion rate of 3.50-4.00%, it performs competitively, though below the high benchmark of 4.56%. The average order value (AOV) ranged from $100 to $125, which is commendable but below the industry high of $296. tchibo.de recorded 7,497,797 sessions, starkly surpassing the median of 156,477 yet dwarfed by the leading competitor, amazon.com, with over 2.5 billion sessions, highlighting its notable presence in the marketplace sector despite the vast competition.
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tchibo.de competitors

In March 2026, tchibo.de reported a revenue of $36,444,953 with 294,284 transactions and 7,497,797 sessions, resulting in a conversion rate of 3.50-4.00%. Comparing this to its competitors, bonprix.de leads in revenue with $45,683,919 and 402,532 transactions from 13,248,816 sessions, but has a slightly lower conversion rate of 3.00-3.50%. coffeeness.de, coffeecircle.com, and monsterzeug.de all have lower revenues ranging from $319,011 to $427,593, with conversion rates ranging from 0.00-1.00%. happycoffee.org has the lowest revenue at $17,627, but a higher conversion rate of 1.50-2.00%. In terms of average order value (AOV), tchibo.de, bonprix.de, and happycoffee.org have similar ranges of 100-125 and 50-75, while coffeeness.de, coffeecircle.com, and monsterzeug.de have higher AOVs ranging from 200-325.

bonprix.de screenshot
#1 bonprix.de
45.7M
Revenue
13.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
coffeeness.de screenshot
#2 coffeeness.de
319K
Revenue
537.3K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
coffeecircle.com screenshot
#3 coffeecircle.com
427.6K
Revenue
215.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
monsterzeug.de screenshot
#4 monsterzeug.de
394.3K
Revenue
137K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
happycoffee.org screenshot
#5 happycoffee.org
17.6K
Revenue
15.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
tchibo.de vs top market performers
tchibo.de
top retailers
conversion rate vs average order value for tchibo.de and its competitors
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Revenue share by device at tchibo.de

In March large majority of sales on tchibo.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In March large majority of sales on tchibo.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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tchibo.de channels

Identify top traffic channels that drive growth for tchibo.deand discover how performance of traffic channels has changed over time.

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tchibo.de Google Ads spend

Evaluate tchibo.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tchibo.de devices

Review tchibo.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tchibo.de top markets

Explore tchibo.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tchibo.de country & global rank

Assess the ranking of tchibo.de among other retailers within its primary country and worldwide.

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