May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

bluebella.us

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221.6K

Revenue

122.6K

Sessions

1.5-2.0%

Conversion rate

$100-125

Average order value

Online only revenue for bluebella.us, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL
D2C

Bluebella.us is an online platform selling a wide range of lingerie, nightwear, and loungewear for women. With a sleek and modern design, the website provides an extensive collection of intimate apparel for everyday wear or special occasions. Customers can explore different styles, sizes, and colors to find their perfect fit.

bluebella.us’s revenueOVER TIME
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Over the past three months, bluebella.us revenue has experienced decline of 51%, compared to the preceding three months.

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bluebella.us revenue decline for last six months

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OVERVIEW

bluebella.us, a FASHION AND APPAREL website, had a revenue of $221,580 in May 2024, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $100-125. The website had 122,619 sessions during the month. Compared to the industry median revenue of $121,484, bluebella.us performed well. However, there is room for improvement in both conversion rate and AOV, as they fall below the high-end benchmarks of 3.06% and $386 respectively. Despite the relatively high number of sessions, bluebella.us has the potential to optimize its performance metrics to achieve greater success in the competitive lifestyle and fashion industry.

bluebella.us competitors

bluebella.us lags behind its competitors in terms of revenue, with $221,580 compared to Adore Me's $9,457,656 and Honey Birdette's $2,423,005. bluebella.us also falls short in the number of transactions with 2,181, while Adore Me boasts 84,429 transactions. However, bluebella.us has a higher average order value (AOV) range of $100-$125 compared to Fredericks at $75-$100. In terms of conversion rate, bluebella.us falls in the middle of the pack at 1.50-2.00%, while Journelle leads with a conversion rate of 2.50-3.00%. Despite the lower revenue and transactions, bluebella.us remains competitive in AOV and conversion rate compared to its counterparts in the lingerie industry.

#1 journelle.com

336.2K

Revenue

89.3K

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#2 honeybirdette.com

2.4M

Revenue

911.1K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#3 agentprovocateur.com

1.1M

Revenue

372.3K

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

#4 adoreme.com

9.5M

Revenue

3.2M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#5 fredericks.com

1.1M

Revenue

325.4K

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

bluebella.us vs top market performers

bluebella.us

top retailers

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Top products on bluebella.usby revenue

#1 Ophelia Wired Body Black

$94

Price

$42.9K

Revenue

#2 Marisa Bra Black/Sheer

$84

Price

$37.6K

Revenue

#3 Orla Wired Body Black

$74

Price

$26.6K

Revenue

#4 Marseille Bra Black

$64

Price

Revenue

#5 Thalia Open Bra Black

$69

Price

Revenue

#6 Marseille Bra Red

$64

Price

Revenue

#7 Topaz Long Chemise Black

$100

Price

Revenue

#8 Cassandra Wired Body Black

$94

Price

Revenue

#9 Trinity Wired Bra Black

$69

Price

Revenue

#10 Valentina Wired Bra Fuchsia Pink

$69

Price

Revenue

#1 Ophelia Wired Body Black

$94

Price

$42.9K

Revenue

#2 Marisa Bra Black/Sheer

$84

Price

$37.6K

Revenue

#3 Orla Wired Body Black

$74

Price

$26.6K

Revenue

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bluebella.us brandsby revenue

Bluebella - Us

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Bluebella-us

bluebella.us categoriesby revenue

Bras

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bluebella.us channels

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bluebella.us Google Ads spend

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bluebella.us devices

Review bluebella.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.us top markets

Explore bluebella.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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