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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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27.8M
Revenue
5.9M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
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Azazie.com is an online platform offering a wide selection of customizable special occasion attire for women. Their product range includes bridesmaid dresses, wedding gowns, evening dresses, and accessories. Customers can browse various sizes and colors, personalize measurements, and use a sample program for an easier and more convenient shopping experience.

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azazie.com's revenueOVER TIME
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Over the past three months, azazie.com revenue has experienced decline of 9.5%, compared to the preceding three months.

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azazie.com revenue decline for last six months
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OVERVIEW
In July 2025, azazie.com, the leading online store in the WEDDINGS category, achieved a revenue of $27,789,700 with a conversion rate of 2.50-3.00% and an average order value (AOV) of $150-175. The website recorded 5,852,792 sessions during this period, showcasing its strong presence in the industry. Despite the lower-than-average AOV, azazie.com continues to attract a large number of visitors and maintain a steady conversion rate, solidifying its position as a key player in the WEDDINGS sector.
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azazie.com competitors

In July 2025, azazie.com stood out among its competitors in the online bridal wear market with a revenue of $27,789,700 from 167,436 transactions and 5,852,792 sessions. The average order value (AOV) for Azazie was between $150-175, with a conversion rate of 2.50-3.00%. In comparison, birdygrey.com had a revenue of $4,484,602 from 35,616 transactions and 1,833,484 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%. David's Bridal recorded $6,479,469 in revenue from 47,587 transactions and 3,100,890 sessions, with similar AOV and conversion rates as birdygrey.com. dessy.com had lower revenue at $325,425 but a higher AOV of $250-275, while cocomelody.com and kennedyblue.com had the lowest revenue among the competitors with varying AOV and conversion rates. azazie.com's performance metrics outshone its competitors in terms of revenue, transactions, and sessions, indicating its strong position in the market.

birdygrey.com screenshot
#1 birdygrey.com
4.5M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
davidsbridal.com screenshot
#2 davidsbridal.com
6.5M
Revenue
3.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
dessy.com screenshot
#3 dessy.com
325.4K
Revenue
165.8K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
cocomelody.com screenshot
#4 cocomelody.com
85K
Revenue
151.6K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
kennedyblue.com screenshot
#5 kennedyblue.com
232.7K
Revenue
224.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
azazie.com vs top market performers
azazie.com
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conversion rate vs average order value for azazie.com and its competitors
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Revenue share by device at azazie.com

In July large majority of sales on azazie.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on azazie.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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azazie.com channels

Identify top traffic channels that drive growth for azazie.comand discover how performance of traffic channels has changed over time.

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azazie.com Google Ads spend

Evaluate azazie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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azazie.com devices

Review azazie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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azazie.com top markets

Explore azazie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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azazie.com country & global rank

Assess the ranking of azazie.com among other retailers within its primary country and worldwide.

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