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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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427.5K
Revenue
237.4K
Sessions
2.0-2.5%
Conversion rate
$75-100
Average order value
Online only revenue for lancome.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Lancome.co.uk is an online platform that offers a range of beauty and skincare products. It provides a diverse selection of cosmetics, fragrances, and skincare items. The website enables customers to explore and purchase Lancomes products conveniently, helping them enhance their beauty routines and indulge in sophisticated personal care.

lancome.co.uk’s revenueOVER TIME
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Over the past three months, lancome.co.uk revenue has experienced decline of 18%, compared to the preceding three months.

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lancome.co.uk revenue decline for last six months
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OVERVIEW
In March 2024, lancome.co.uk, in the BEAUTY AND COSMETICS industry, generated online sales revenue of $427,549, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. The website had 237,450 sessions. Compared to industry peers, lancome.co.uk's revenue was significantly higher than the median of $94,372, but lower than the highest revenue of $120,940,083 from ulta.com. The conversion rate and AOV were within the normal range, with room for improvement to reach the high of 4.22% and $179, respectively. The number of sessions was also above the median of 41,489, but far from the highest of 49,703,421 from sephora.com.
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lancome.co.uk competitors

When comparing lancome.co.uk to its competitors in the beauty and cosmetics industry, we see a mix of performance metrics. ulta.com stands out with the highest revenue of £120,940,083, along with a high number of transactions and sessions. fragrancedirect.co.uk and escentual.com also show strong performance in terms of revenue and transactions. However, lancome.co.uk outperforms landyschemist.com in revenue, transactions, and sessions, despite having a slightly lower conversion rate. lancome.co.uk's revenue of £427,549 may not be the highest among its competitors, but its AOV falls within the industry standard of £75-100, showing consistency in customer spending. Overall, lancome.co.uk holds its own in the competitive landscape, with room for growth in key metrics to potentially surpass its rivals.

#1 lancome-usa.com
6.1M
Revenue
1.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 landyschemist.com
292.2K
Revenue
93.2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
#3 escentual.com
2.3M
Revenue
880K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#4 fragrancedirect.co.uk
1.8M
Revenue
570.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#5 ulta.com
120.9M
Revenue
44.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for perfumesociety.orgperfumesociety.org
TOP MARKET PERFORMERSby revenue
1
Favicon for ulta.comulta.com
$120.9M
2
Favicon for theperfumeshop.comtheperfumeshop.com
3
Favicon for thefragranceshop.co.ukthefragranceshop.co.uk
4
Favicon for notino.co.uknotino.co.uk
5
Favicon for lancome-usa.comlancome-usa.com
6
Favicon for loreal.comloreal.com
7
Favicon for escentual.comescentual.com
8
Favicon for fragrancedirect.co.ukfragrancedirect.co.uk
9
Favicon for yslbeauty.co.ukyslbeauty.co.uk
10
Favicon for lancome.co.uklancome.co.uk
lancome.co.uk vs top market performers
lancome.co.uk
top retailers
conversion rate vs average order value for lancome.co.uk and its competitors
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lancome.co.uk brandsby revenue

1
Logo for lancome parisLancome Paris
Top retailers:lancome.deebay.comlancome.fr
2
Logo for lancômeLancôme
Top retailers:macys.comflaconi.deulta.com
3
Logo for othersellerOtherseller
Top retailers:narscosmetics.comjomalone.comthepetlabco.com
4
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5
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lancome.co.uk categoriesby revenue

1
Health & Beauty
Top retailers:ebay.comtemu.commacys.com
2
Perfume & Cologne
Top retailers:macys.comulta.comfragrancex.com
3
Lotion & Moisturizer
Top retailers:amazon.deamazon.comulta.com
4
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Top retailers:bookshop.orgebay.comstockx.com
5
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Top retailers:amazon.comamazon.deulta.com
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brands overtime comparison

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lancome.co.uk channels

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lancome.co.uk Google Ads spend

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lancome.co.uk devices

Review lancome.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome.co.uk top markets

Explore lancome.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancome.co.uk country & global rank

Assess the ranking of lancome.co.uk among other retailers within its primary country and worldwide.

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