Mar 2024

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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

lancome-usa.com

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6.1M

Revenue

1.6M

Sessions

3.5-4.0%

Conversion rate

$75-100

Average order value

Online only revenue for lancome-usa.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Lancome-usa.com is an online platform featuring a renowned cosmetics brand. The website offers a wide range of beauty products, including makeup, skincare, fragrances, and specialized collections. It provides avenues to explore their products, discover latest trends, access professional advice, and make purchases conveniently from anywhere.

lancome-usa.com’s revenueOVER TIME
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Over the past three months, lancome-usa.com revenue has experienced decline of 35%, compared to the preceding three months.

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lancome-usa.com revenue decline for last six months

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OVERVIEW

In March 2024, lancome-usa.com in the BEAUTY AND COSMETICS industry had a revenue of $6,123,698, a conversion rate of 3.50-4.00%, an AOV of $75-100, and 1,579,611 sessions. The median revenue in the industry is $94,372, the highest revenue is $120,940,083 from ulta.com, the highest conversion rate is 4.22%, the lowest conversion rate is 1.54%, the highest AOV is $179, the lowest AOV is $45, the highest sessions are 49,703,421 from sephora.com, and the median sessions are 41,489.

lancome-usa.com competitors

In comparing lancome-usa.com to its competitors in the beauty and skincare industry, several key metrics stand out. L'Oréal, with a revenue of $4,149,919 and an average order value (AOV) of $175-$200, leads in terms of revenue and AOV. However, lancome-usa.com outperforms in the number of transactions with 62,633, surpassing all its competitors. escentual.com and lancome.co.uk have similar AOV ranges of $50-$75 and $75-$100 respectively, while fragrances4ever.com falls in between with an AOV of $100-$125. dutyfreeamericas.com lags behind in conversion rate with 0.00-0.50, whereas lancome-usa.com maintains a steady conversion rate of 3.50-4.00. Despite not having the highest revenue, lancome-usa.com demonstrates a strong performance in both transactions and conversion rate, showcasing its competitive edge in the market.

#1 lancome.co.uk

427.5K

Revenue

237.4K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 escentual.com

2.3M

Revenue

880K

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#3 loreal.com

4.1M

Revenue

1.2M

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#4 fragrances4ever.com

85.2K

Revenue

30.1K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#5 dutyfreeamericas.com

171.9K

Revenue

159.3K

Sessions

0.0-0.5%

Conv. rate

$250-275

AOV

lancome-usa.com vs top market performers

lancome-usa.com

top retailers

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lancome-usa.com brandsby revenue

Cosméticos De Lujo, Perfumes Y Cuidado De La Piel

奢华美妆、香水和护肤产品

Lancome

Top retailers:fragrancex.com fragrancenet.com dillards.com

lancome-usa.com categoriesby revenue

Perfume & Cologne

Top retailers:macys.com ulta.com fragrancex.com

Lotion & Moisturizer

Top retailers:amazon.de amazon.com ulta.com

Health & Beauty

Top retailers:ebay.com temu.com macys.com

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Top retailers:asos.com ulta.com amazon.com

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Top retailers:next.co.uk laurageller.com amazon.com

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lancome-usa.com channels

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lancome-usa.com Google Ads spend

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lancome-usa.com devices

Review lancome-usa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome-usa.com top markets

Explore lancome-usa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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