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Sep 2024
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Home/Insights/Retailers/lancome.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for lancome.co.uklancome.co.uk

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343.5K
Revenue
150K
Sessions
2.0-2.5%
Conversion rate
$75-100
Average order value
Online only revenue for lancome.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Lancome.co.uk is an online platform that offers a range of beauty and skincare products. It provides a diverse selection of cosmetics, fragrances, and skincare items. The website enables customers to explore and purchase Lancomes products conveniently, helping them enhance their beauty routines and indulge in sophisticated personal care.

lancome.co.uk’s revenueOVER TIME
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Over the past three months, lancome.co.uk revenue has experienced decline of 50%, compared to the preceding three months.

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lancome.co.uk revenue decline for last six months
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OVERVIEW
In September 2024, lancome.co.uk in the BEAUTY AND COSMETICS industry had a revenue of $343,509, with a conversion rate of 2.00-2.50% and an AOV of $75-100. The website had 150,001 sessions, compared to the highest sessions at 41,256,765 from sephora.com and a median of 22,216. The largest online store in the category was ulta.com with $114,902,798 in revenue. A very high conversion rate was 4.62% and a very low was 1.45%, while a very high AOV was $191 and a very low was $49.
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lancome.co.uk competitors

In comparison to its competitors, lancome.co.uk falls behind in terms of revenue and traffic. ulta.com dominates the market with a revenue of $114,902,798 and over 34 million sessions, showcasing a much larger customer base. fragrancedirect.co.uk and landyschemist.com also outperform lancome.co.uk in revenue and transactions. However, Lancome's conversion rate of 2.00-2.50% is competitive, especially when compared to escentual.com and lancome-usa.com. Despite its lower revenue and traffic numbers, lancome.co.uk holds its own in terms of average order value (AOV), which is consistent with most of its competitors at 75-100. With some improvements in traffic generation and transactions, lancome.co.uk could potentially increase its revenue and overall market competitiveness.

#1 lancome-usa.com
6.8M
Revenue
1.5M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
#2 landyschemist.com
364.9K
Revenue
97.1K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#3 escentual.com
1.5M
Revenue
658.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#4 fragrancedirect.co.uk
1.8M
Revenue
479.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#5 ulta.com
114.9M
Revenue
34.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for perfumesociety.orgperfumesociety.org
TOP MARKET PERFORMERSby revenue
1
Favicon for ulta.comulta.com
$114.9M
2
Favicon for notino.co.uknotino.co.uk
3
Favicon for lancome-usa.comlancome-usa.com
4
Favicon for theperfumeshop.comtheperfumeshop.com
5
Favicon for thefragranceshop.co.ukthefragranceshop.co.uk
6
Favicon for loreal.comloreal.com
7
Favicon for fragrancedirect.co.ukfragrancedirect.co.uk
8
Favicon for escentual.comescentual.com
9
Favicon for landyschemist.comlandyschemist.com
10
Favicon for lancome.co.uklancome.co.uk
lancome.co.uk vs top market performers
lancome.co.uk
top retailers
conversion rate vs average order value for lancome.co.uk and its competitors
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lancome.co.uk brandsby revenue

1
Logo for lancome parisLancome Paris
Top retailers:amazon.comlancome.delancome.fr
2
Logo for lancômeLancôme
Top retailers:macys.comflaconi.deulta.com
3
Logo for othersellerOtherseller
Top retailers:narscosmetics.comjomalone.comthepetlabco.com
4
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5
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lancome.co.uk categoriesby revenue

1
Lotion & Moisturizer
Top retailers:amazon.comulta.comamazon.de
2
Perfume & Cologne
Top retailers:macys.comamazon.comnordstrom.com
3
Eye Makeup
Top retailers:thrivecausemetics.comamazon.comulta.com
4
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Top retailers:temu.comnext.co.uksainsburys.co.uk
5
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Top retailers:next.co.ukmaccosmetics.comulta.com
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brands overtime comparison

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lancome.co.uk channels

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lancome.co.uk Google Ads spend

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lancome.co.uk devices

Review lancome.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome.co.uk top markets

Explore lancome.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancome.co.uk country & global rank

Assess the ranking of lancome.co.uk among other retailers within its primary country and worldwide.

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