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Oct 2025
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Home/Insights/Retailers/lancome.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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232.9K
Revenue
Oct 25
151.4K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Lancome.co.uk is an online platform that offers a range of beauty and skincare products. It provides a diverse selection of cosmetics, fragrances, and skincare items. The website enables customers to explore and purchase Lancomes products conveniently, helping them enhance their beauty routines and indulge in sophisticated personal care.

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lancome.co.uk Annual Revenue and Growth

lancome.co.uk's annual sales on its online store amounted to $5.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lancome.co.uk revenue by year

lancome.co.uk's monthly revenueOVER TIME
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Over the past three months, lancome.co.uk revenue has experienced growth of 11%, compared to the preceding three months.

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lancome.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, lancome.co.uk generated $232,941 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $41,294, though far behind the category leader themancompany.com at $119,786,747; the site achieved a conversion rate of 1.50-2.00%, below the industry high of 4.65% and above the low of 1.19%, while its average order value (AOV) ranged from $75-100, considerably less than the high of $202; with 151,410 sessions, it also surpassed the median of 18,156, though it remains distant from sephora.com’s 49,510,502 sessions.
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lancome.co.uk competitors

In October 2025, lancome.co.uk generated a revenue of £232,941 from 2,434 transactions and 151,410 sessions with an average order value (AOV) of £75-100 and a conversion rate of 1.50-2.00%. In comparison, lancome-usa.com outperformed with a revenue of £6,010,817 from 62,478 transactions and 1,506,242 sessions, boasting a higher conversion rate of 4.00-4.50%. landyschemist.com and fragrancedirect.co.uk also surpassed lancome.co.uk in terms of revenue and transactions, with conversion rates ranging from 3.00-4.00%. escentual.com had a similar revenue to lancome.co.uk but achieved higher transactions and sessions. ulta.com was the top performer in terms of revenue, transactions, and sessions, with a lower AOV compared to lancome.co.uk, but still within the £50-75 range. Overall, lancome.co.uk lagged behind its competitors in terms of revenue and transaction metrics but performed adequately in conversion rate and AOV.

lancome-usa.com screenshot
#1 lancome-usa.com
6M
Revenue
1.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
landyschemist.com screenshot
#2 landyschemist.com
323.4K
Revenue
103.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
escentual.com screenshot
#3 escentual.com
773.7K
Revenue
391.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
fragrancedirect.co.uk screenshot
#4 fragrancedirect.co.uk
672.7K
Revenue
237.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
ulta.com screenshot
#5 ulta.com
90.5M
Revenue
40.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lancome.co.uk vs top market performers
lancome.co.uk
top retailers
conversion rate vs average order value for lancome.co.uk and its competitors
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Revenue share by device at lancome.co.uk

In October large majority of sales on lancome.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on lancome.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lancome.co.uk channels

Identify top traffic channels that drive growth for lancome.co.ukand discover how performance of traffic channels has changed over time.

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lancome.co.uk Google Ads spend

Evaluate lancome.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancome.co.uk devices

Review lancome.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancome.co.uk top markets

Explore lancome.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancome.co.uk country & global rank

Assess the ranking of lancome.co.uk among other retailers within its primary country and worldwide.

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