This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by channels
The share of traffic by channels
43%
Paid Search
20%
Direct
19%
Organic Search
8.7%
Social
5.4%
Email
3.8%
Other
Sessions share over time by channels
Share of sessions in % from Apr, 2025 to Jan, 2026