Home/Insights/Marketing channel market shareSep, 2024 - Jul, 2025
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

42%
Paid Search
22%
Organic Search
18%
Direct
8.5%
Social
5.6%
Email
4.2%
Other

Sessions share over time by channels

Share of sessions in % from Sep, 2024 to Jul, 2025
Paid Search
Organic Search
Direct
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

3.4%
Email
3.2%
Direct
3%
Affiliates
2.7%
Paid Search
2.4%
Organic Search
2.4%
Other

Conversion rate over time by channels

Conversion rate from Sep, 2024 to Jul, 2025
Email
Direct
Affiliates
Paid Search
Organic Search
Other

Average order value by channels

The average order value by channels

$173
Affiliates
$168
Display
$146
Direct
$139
Email
$128
Paid Search
$209
Other

Average order value by channels

Absolute values in $ from Sep, 2024 to Jul, 2025
Affiliates
Display
Direct
Email
Paid Search
Other


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