Home/Insights/Marketing channel market shareSep, 2023 - Aug, 2024
Australia

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

32%
Organic Search
25%
Paid Search
20%
Direct
12%
Display
6.8%
Social
4.3%
Other

Sessions share over time by channels

Share of sessions in % from Sep, 2023 to Aug, 2024
Organic Search
Paid Search
Direct
Display
Social
Other

Gain a 360 view of your competitors and identify opportunities with Grips

Get a free product tour
Spot sales opportunities

Conversion rate by channels

The conversion rate by channels

3.7%
Affiliates
3.2%
Email
2.3%
Paid Search
1.9%
Display
1.8%
Direct
1.8%
Other

Conversion rate over time by channels

Conversion rate from Sep, 2023 to Aug, 2024
Affiliates
Email
Paid Search
Display
Direct
Other

Average order value by channels

The average order value by channels

$108
Organic Search
$104
Email
$101
Social
$99
Paid Search
$93
Direct
$119
Other

Average order value by channels

Absolute values in $ from Sep, 2023 to Aug, 2024
Organic Search
Email
Social
Paid Search
Direct
Other


Transform competitive
insights & industry trends into growth

Get a free product tourGrips App Footer Image
© Grips 2022 All Rights Reserved