This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by channels
The share of traffic by channels
41%
Organic Search
27%
Paid Search
14%
Direct
13%
Social
4.6%
Email
Sessions share over time by channels
Share of sessions in % from May, 2025 to Apr, 2026