Home/Insights/Marketing channel market shareAug, 2024 - Jul, 2025
Australia

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

41%
Organic Search
22%
Paid Search
15%
Direct
14%
Social
4.6%
Email
2.4%
Other

Sessions share over time by channels

Share of sessions in % from Aug, 2024 to Jul, 2025
Organic Search
Paid Search
Direct
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

5.1%
Affiliates
2.3%
Paid Search
1.9%
Direct
1.6%
Display
1.5%
Email
1.8%
Other

Conversion rate over time by channels

Conversion rate from Aug, 2024 to Jul, 2025
Affiliates
Paid Search
Direct
Display
Email
Other

Average order value by channels

The average order value by channels

$202
Affiliates
$136
Email
$126
Direct
$121
Paid Search
$112
Organic Search
$135
Other

Average order value by channels

Absolute values in $ from Aug, 2024 to Jul, 2025
Affiliates
Email
Direct
Paid Search
Organic Search
Other


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