Home/Insights/Marketing channel market shareDec, 2023 - Sep, 2024
Australia

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

36%
Organic Search
22%
Paid Search
15%
Direct
11%
Display
9.4%
Social
6.5%
Other

Sessions share over time by channels

Share of sessions in % from Dec, 2023 to Sep, 2024
Organic Search
Paid Search
Direct
Display
Social
Other

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Conversion rate by channels

The conversion rate by channels

3.2%
Affiliates
2%
Paid Search
1.7%
Direct
1.6%
Email
1.6%
Display
1.4%
Other

Conversion rate over time by channels

Conversion rate from Dec, 2023 to Sep, 2024
Affiliates
Paid Search
Direct
Email
Display
Other

Average order value by channels

The average order value by channels

$168
Affiliates
$151
Direct
$124
Email
$118
Social
$110
Paid Search
$125
Other

Average order value by channels

Absolute values in $ from Dec, 2023 to Sep, 2024
Affiliates
Direct
Email
Social
Paid Search
Other


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