Home/Insights/Marketing channel market shareNov, 2024 - Sep, 2025
Australia

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

40%
Organic Search
22%
Paid Search
14%
Social
14%
Direct
4.6%
Email
4.3%
Other

Sessions share over time by channels

Share of sessions in % from Nov, 2024 to Sep, 2025
Organic Search
Paid Search
Social
Direct
Email
Other

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Conversion rate by channels

The conversion rate by channels

5.4%
Affiliates
2.4%
Paid Search
2.1%
Direct
1.6%
Email
1.2%
Display
1.9%
Other

Conversion rate over time by channels

Conversion rate from Nov, 2024 to Sep, 2025
Affiliates
Paid Search
Direct
Email
Display
Other

Average order value by channels

The average order value by channels

$202
Affiliates
$136
Email
$123
Direct
$121
Paid Search
$111
Organic Search
$133
Other

Average order value by channels

Absolute values in $ from Nov, 2024 to Sep, 2025
Affiliates
Email
Direct
Paid Search
Organic Search
Other


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