Home/Insights/Marketing channel market shareMar, 2024 - Feb, 2025
Australia

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

40%
Organic Search
22%
Paid Search
16%
Direct
11%
Social
6.1%
Email
4.7%
Other

Sessions share over time by channels

Share of sessions in % from Mar, 2024 to Feb, 2025
Organic Search
Paid Search
Direct
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

3.3%
Affiliates
1.8%
Paid Search
1.7%
Display
1.5%
Direct
1.5%
Email
1.3%
Other

Conversion rate over time by channels

Conversion rate from Mar, 2024 to Feb, 2025
Affiliates
Paid Search
Display
Direct
Email
Other

Average order value by channels

The average order value by channels

$181
Affiliates
$155
Direct
$133
Email
$125
Social
$120
Paid Search
$134
Other

Average order value by channels

Absolute values in $ from Mar, 2024 to Feb, 2025
Affiliates
Direct
Email
Social
Paid Search
Other


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