Home/Insights/Marketing channel market shareMay, 2025 - Apr, 2026
Australia

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

41%
Organic Search
27%
Paid Search
14%
Direct
13%
Social
4.6%
Email

Sessions share over time by channels

Share of sessions in % from May, 2025 to Apr, 2026
Organic Search
Paid Search
Direct
Social
Email

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Conversion rate by channels

The conversion rate by channels

2.7%
Email
2.4%
Paid Search
2.2%
Direct
1.1%
Organic Search
1%
Social

Conversion rate over time by channels

Conversion rate from May, 2025 to Apr, 2026
Email
Paid Search
Direct
Organic Search
Social

Average order value by channels

The average order value by channels

$263
Direct
$161
Email
$131
Organic Search
$130
Paid Search
$108
Social

Average order value by channels

Absolute values in $ from May, 2025 to Apr, 2026
Direct
Email
Organic Search
Paid Search
Social


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