Home/Insights/Marketing channel market shareDec, 2023 - Sep, 2024
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

33%
Organic Search
26%
Direct
21%
Paid Search
19%
Social
1.4%
Email

Sessions share over time by channels

Share of sessions in % from Dec, 2023 to Sep, 2024
Organic Search
Direct
Paid Search
Social
Email

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Conversion rate by channels

The conversion rate by channels

2.9%
Paid Search
2.4%
Organic Search
1.7%
Direct
1.6%
Email
1.2%
Social

Conversion rate over time by channels

Conversion rate from Dec, 2023 to Sep, 2024
Paid Search
Organic Search
Direct
Email
Social

Average order value by channels

The average order value by channels

$94
Social
$78
Email
$76
Paid Search
$68
Direct
$65
Organic Search

Average order value by channels

Absolute values in $ from Dec, 2023 to Sep, 2024
Social
Email
Paid Search
Direct
Organic Search


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