This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by channels
The share of traffic by channels
46%
Direct
28%
Organic Search
15%
Paid Search
8.3%
Social
3.2%
Email
Sessions share over time by channels
Share of sessions in % from Oct, 2024 to Sep, 2025