Home/Insights/Marketing channel market shareDec, 2023 - Sep, 2024
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

44%
Paid Search
21%
Organic Search
17%
Direct
7.1%
Email
6.5%
Affiliates
5%
Other

Sessions share over time by channels

Share of sessions in % from Dec, 2023 to Sep, 2024
Paid Search
Organic Search
Direct
Email
Affiliates
Other

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Conversion rate by channels

The conversion rate by channels

3.1%
Paid Search
3.1%
Direct
2.7%
Email
1.9%
Organic Search
1.5%
Affiliates
1.2%
Other

Conversion rate over time by channels

Conversion rate from Dec, 2023 to Sep, 2024
Paid Search
Direct
Email
Organic Search
Affiliates
Other

Average order value by channels

The average order value by channels

$92
Organic Search
$87
Direct
$83
Affiliates
$83
Email
$73
Paid Search
$66
Other

Average order value by channels

Absolute values in $ from Dec, 2023 to Sep, 2024
Organic Search
Direct
Affiliates
Email
Paid Search
Other


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