Home/Insights/Marketing channel market shareNov, 2025 - Apr, 2026
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

54%
Paid Search
21%
Organic Search
10%
Direct
7.3%
Social
5.7%
Email
2.1%
Other

Sessions share over time by channels

Share of sessions in % from Nov, 2025 to Apr, 2026
Paid Search
Organic Search
Direct
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

3%
Direct
2.5%
Paid Search
2.3%
Email
2.1%
Affiliates
1.8%
Organic Search
1.2%
Other

Conversion rate over time by channels

Conversion rate from Nov, 2025 to Apr, 2026
Direct
Paid Search
Email
Affiliates
Organic Search
Other

Average order value by channels

The average order value by channels

$135
Affiliates
$125
Organic Search
$118
Direct
$110
Email
$100
Paid Search
$86
Other

Average order value by channels

Absolute values in $ from Nov, 2025 to Apr, 2026
Affiliates
Organic Search
Direct
Email
Paid Search
Other


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