Home/Insights/Marketing channel market shareDec, 2023 - Sep, 2024
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

49%
Paid Search
19%
Organic Search
10%
Direct
10%
Social
8.8%
Display
2.4%
Other

Sessions share over time by channels

Share of sessions in % from Dec, 2023 to Sep, 2024
Paid Search
Organic Search
Direct
Social
Display
Other

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Conversion rate by channels

The conversion rate by channels

2.3%
Direct
1.3%
Organic Search
1.1%
Email
0.88%
Paid Search
0.88%
Social
0.56%
Other

Conversion rate over time by channels

Conversion rate from Dec, 2023 to Sep, 2024
Direct
Organic Search
Email
Paid Search
Social
Other

Average order value by channels

The average order value by channels

$308
Email
$180
Direct
$174
Paid Search
$153
Display
$126
Organic Search
$109
Other

Average order value by channels

Absolute values in $ from Dec, 2023 to Sep, 2024
Email
Direct
Paid Search
Display
Organic Search
Other


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