Home/Insights/Marketing channel market shareMar, 2025 - Jan, 2026
Croatia

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

39%
Paid Search
34%
Organic Search
11%
Direct
10%
Social
3.4%
Display
1.7%
Other

Sessions share over time by channels

Share of sessions in % from Mar, 2025 to Jan, 2026
Paid Search
Organic Search
Direct
Social
Display
Other

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Conversion rate by channels

The conversion rate by channels

5.7%
Email
5.6%
Direct
4.4%
Paid Search
1.8%
Organic Search
1.2%
Social
0.97%
Other

Conversion rate over time by channels

Conversion rate from Mar, 2025 to Jan, 2026
Email
Direct
Paid Search
Organic Search
Social
Other

Average order value by channels

The average order value by channels

$457
Paid Search
$406
Direct
$223
Email
$155
Organic Search
$153
Social
$126
Other

Average order value by channels

Absolute values in $ from Mar, 2025 to Jan, 2026
Paid Search
Direct
Email
Organic Search
Social
Other


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