Home/Insights/Marketing channel market shareMar, 2024 - Feb, 2025
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

34%
Paid Search
33%
Organic Search
14%
Social
13%
Direct
6.2%
Display

Sessions share over time by channels

Share of sessions in % from Mar, 2024 to Feb, 2025
Paid Search
Organic Search
Social
Direct
Display

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Conversion rate by channels

The conversion rate by channels

2.1%
Direct
1.4%
Paid Search
1.2%
Organic Search
1.1%
Social
0.74%
Display

Conversion rate over time by channels

Conversion rate from Mar, 2024 to Feb, 2025
Direct
Paid Search
Organic Search
Social
Display

Average order value by channels

The average order value by channels

$130
Paid Search
$130
Display
$117
Direct
$80
Social
$69
Organic Search

Average order value by channels

Absolute values in $ from Mar, 2024 to Feb, 2025
Paid Search
Display
Direct
Social
Organic Search


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