Home/Insights/Marketing channel market shareMay, 2025 - Apr, 2026
Croatia

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

42%
Paid Search
31%
Organic Search
12%
Direct
11%
Social
2.6%
Display
1.8%
Other

Sessions share over time by channels

Share of sessions in % from May, 2025 to Apr, 2026
Paid Search
Organic Search
Direct
Social
Display
Other

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Conversion rate by channels

The conversion rate by channels

6.5%
Direct
6.2%
Email
5.4%
Paid Search
2.4%
Organic Search
1.1%
Social
0.91%
Other

Conversion rate over time by channels

Conversion rate from May, 2025 to Apr, 2026
Direct
Email
Paid Search
Organic Search
Social
Other

Average order value by channels

The average order value by channels

$618
Paid Search
$452
Direct
$241
Email
$216
Organic Search
$158
Display
$144
Other

Average order value by channels

Absolute values in $ from May, 2025 to Apr, 2026
Paid Search
Direct
Email
Organic Search
Display
Other


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