Home/Insights/Internet users by ageApr, 2025 - Jan, 2026
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

25%
25-34
20%
45-54
17%
35-44
15%
55-64
14%
18-24
8.7%
Other

Sessions share over time by users’ age

Share of sessions in % from Apr, 2025 to Jan, 2026
25-34
45-54
35-44
55-64
18-24
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.1%
18-24
2.1%
25-34
2%
35-44
1.9%
65+
1.8%
55-64
1.8%
Other

Conversion rate over time by users’ age

Conversion rate from Apr, 2025 to Jan, 2026
18-24
25-34
35-44
65+
55-64
Other

Average order value by users’ age

The average order value by users’ age

$167
55-64
$161
65+
$161
45-54
$161
18-24
$153
25-34
$142
Other

Average order value by users’ age

Absolute values in $ from Apr, 2025 to Jan, 2026
55-64
65+
45-54
18-24
25-34
Other


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