Home/Insights/Internet users by ageOct, 2024 - Sep, 2025
Germany

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

25%
25-34
20%
45-54
16%
35-44
15%
55-64
15%
18-24
9.4%
Other

Sessions share over time by users’ age

Share of sessions in % from Oct, 2024 to Sep, 2025
25-34
45-54
35-44
55-64
18-24
Other

Gain a 360 view of your competitors and identify opportunities with Grips

Sign in with Google
Spot sales opportunities

Conversion rate by users’ age

The conversion rate by users’ age

2.1%
18-24
2%
25-34
1.8%
35-44
1.8%
55-64
1.8%
65+
1.8%
Other

Conversion rate over time by users’ age

Conversion rate from Oct, 2024 to Sep, 2025
18-24
25-34
35-44
55-64
65+
Other

Average order value by users’ age

The average order value by users’ age

$155
55-64
$151
45-54
$149
18-24
$148
65+
$147
25-34
$140
Other

Average order value by users’ age

Absolute values in $ from Oct, 2024 to Sep, 2025
55-64
45-54
18-24
65+
25-34
Other


Transform competitive
insights & industry trends into growth

Sign in with Google
Grips App Footer Image
© Grips 2022 All Rights Reserved