Home/Insights/Internet users by ageSep, 2024 - Jul, 2025
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

26%
25-34
19%
45-54
15%
35-44
15%
18-24
15%
55-64
9.4%
Other

Sessions share over time by users’ age

Share of sessions in % from Sep, 2024 to Jul, 2025
25-34
45-54
35-44
18-24
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2%
18-24
1.9%
25-34
1.8%
35-44
1.8%
55-64
1.7%
45-54
1.7%
Other

Conversion rate over time by users’ age

Conversion rate from Sep, 2024 to Jul, 2025
18-24
25-34
35-44
55-64
45-54
Other

Average order value by users’ age

The average order value by users’ age

$152
55-64
$149
45-54
$147
18-24
$146
65+
$144
25-34
$137
Other

Average order value by users’ age

Absolute values in $ from Sep, 2024 to Jul, 2025
55-64
45-54
18-24
65+
25-34
Other


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