Home/Insights/Marketing channel market shareAug, 2024 - Jul, 2025
India

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

47%
Paid Search
24%
Organic Search
16%
Social
13%
Direct
0.19%
Email

Sessions share over time by channels

Share of sessions in % from Aug, 2024 to Jul, 2025
Paid Search
Organic Search
Social
Direct
Email

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Conversion rate by channels

The conversion rate by channels

2.3%
Paid Search
2.2%
Direct
1.2%
Organic Search
1.1%
Email
0.96%
Social

Conversion rate over time by channels

Conversion rate from Aug, 2024 to Jul, 2025
Paid Search
Direct
Organic Search
Email
Social

Average order value by channels

The average order value by channels

$44
Email
$17
Direct
$17
Organic Search
$16
Social
$10
Paid Search

Average order value by channels

Absolute values in $ from Aug, 2024 to Jul, 2025
Email
Direct
Organic Search
Social
Paid Search


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