Home/Insights/Marketing channel market shareMar, 2025 - Jan, 2026
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

42%
Paid Search
23%
Organic Search
21%
Direct
7.3%
Social
5%
Email
2.4%
Other

Sessions share over time by channels

Share of sessions in % from Mar, 2025 to Jan, 2026
Paid Search
Organic Search
Direct
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

1.6%
Affiliates
1.5%
Organic Search
1.4%
Direct
1.2%
Paid Search
1.1%
Email
0.87%
Other

Conversion rate over time by channels

Conversion rate from Mar, 2025 to Jan, 2026
Affiliates
Organic Search
Direct
Paid Search
Email
Other

Average order value by channels

The average order value by channels

$138
Display
$112
Affiliates
$106
Direct
$97
Paid Search
$87
Email
$170
Other

Average order value by channels

Absolute values in $ from Mar, 2025 to Jan, 2026
Display
Affiliates
Direct
Paid Search
Email
Other


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