Home/Insights/Marketing channel market shareSep, 2023 - Aug, 2024
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

34%
Paid Search
30%
Organic Search
18%
Direct
8.4%
Email
7.5%
Display
2.5%
Other

Sessions share over time by channels

Share of sessions in % from Sep, 2023 to Aug, 2024
Paid Search
Organic Search
Direct
Email
Display
Other

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Conversion rate by channels

The conversion rate by channels

3.3%
Direct
2.7%
Email
2%
Affiliates
2%
Paid Search
1.9%
Organic Search
1.7%
Other

Conversion rate over time by channels

Conversion rate from Sep, 2023 to Aug, 2024
Direct
Email
Affiliates
Paid Search
Organic Search
Other

Average order value by channels

The average order value by channels

$89
Affiliates
$75
Organic Search
$74
Social
$72
Direct
$68
Paid Search
$123
Other

Average order value by channels

Absolute values in $ from Sep, 2023 to Aug, 2024
Affiliates
Organic Search
Social
Direct
Paid Search
Other


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