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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

44%
Paid Search
22%
Organic Search
19%
Direct
7.4%
Social
5.3%
Email
2.6%
Other

Sessions share over time by channels

Share of sessions in % from Feb, 2025 to Dec, 2025
Paid Search
Organic Search
Direct
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

1.8%
Affiliates
1.5%
Organic Search
1.4%
Direct
1.2%
Paid Search
1.1%
Email
0.87%
Other

Conversion rate over time by channels

Conversion rate from Feb, 2025 to Dec, 2025
Affiliates
Organic Search
Direct
Paid Search
Email
Other

Average order value by channels

The average order value by channels

$139
Display
$110
Affiliates
$93
Paid Search
$89
Direct
$85
Email
$157
Other

Average order value by channels

Absolute values in $ from Feb, 2025 to Dec, 2025
Display
Affiliates
Paid Search
Direct
Email
Other


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