Home/Insights/Marketing channel market shareMar, 2024 - Feb, 2025
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

43%
Paid Search
28%
Organic Search
18%
Direct
7.4%
Email
4.1%
Social

Sessions share over time by channels

Share of sessions in % from Mar, 2024 to Feb, 2025
Paid Search
Organic Search
Direct
Email
Social

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Conversion rate by channels

The conversion rate by channels

1.3%
Direct
1.2%
Email
1%
Paid Search
0.79%
Organic Search
0.56%
Social

Conversion rate over time by channels

Conversion rate from Mar, 2024 to Feb, 2025
Direct
Email
Paid Search
Organic Search
Social

Average order value by channels

The average order value by channels

$124
Paid Search
$111
Organic Search
$109
Direct
$64
Social
$62
Email

Average order value by channels

Absolute values in $ from Mar, 2024 to Feb, 2025
Paid Search
Organic Search
Direct
Social
Email


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