This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by channels
The share of traffic by channels
28%
Organic Search
27%
Paid Search
26%
Direct
12%
Social
5.1%
Email
2.3%
Other
Sessions share over time by channels
Share of sessions in % from Mar, 2024 to Feb, 2025
Organic Search
Paid Search
Direct
Social
Email
Other
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