Home/Insights/Marketing channel market shareMar, 2024 - Feb, 2025
United States

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

28%
Organic Search
27%
Paid Search
26%
Direct
12%
Social
5.1%
Email
2.3%
Other

Sessions share over time by channels

Share of sessions in % from Mar, 2024 to Feb, 2025
Organic Search
Paid Search
Direct
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

4.6%
Affiliates
2.7%
Email
1.7%
Display
1.6%
Paid Search
1.6%
Direct
2.1%
Other

Conversion rate over time by channels

Conversion rate from Mar, 2024 to Feb, 2025
Affiliates
Email
Display
Paid Search
Direct
Other

Average order value by channels

The average order value by channels

$135
Organic Search
$133
Direct
$132
Affiliates
$131
Email
$127
Paid Search
$144
Other

Average order value by channels

Absolute values in $ from Mar, 2024 to Feb, 2025
Organic Search
Direct
Affiliates
Email
Paid Search
Other


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