Home/Insights/Marketing channel market shareMay, 2025 - Apr, 2026
United States

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

28%
Direct
22%
Paid Search
22%
Organic Search
20%
Social
7.5%
Email
1.3%
Other

Sessions share over time by channels

Share of sessions in % from May, 2025 to Apr, 2026
Direct
Paid Search
Organic Search
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

4.4%
Affiliates
2.5%
Email
2.4%
Paid Search
2.1%
Direct
1.5%
Organic Search
2.1%
Other

Conversion rate over time by channels

Conversion rate from May, 2025 to Apr, 2026
Affiliates
Email
Paid Search
Direct
Organic Search
Other

Average order value by channels

The average order value by channels

$194
Affiliates
$172
Organic Search
$163
Paid Search
$160
Direct
$156
Email
$212
Other

Average order value by channels

Absolute values in $ from May, 2025 to Apr, 2026
Affiliates
Organic Search
Paid Search
Direct
Email
Other


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