Home/Insights/Marketing channel market shareJun, 2024 - Feb, 2025
United States

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

27%
Organic Search
27%
Paid Search
26%
Direct
12%
Social
5.1%
Email
1.9%
Other

Sessions share over time by channels

Share of sessions in % from Jun, 2024 to Feb, 2025
Organic Search
Paid Search
Direct
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

4.6%
Affiliates
2.7%
Email
1.6%
Display
1.6%
Paid Search
1.6%
Direct
2.1%
Other

Conversion rate over time by channels

Conversion rate from Jun, 2024 to Feb, 2025
Affiliates
Email
Display
Paid Search
Direct
Other

Average order value by channels

The average order value by channels

$133
Affiliates
$132
Organic Search
$132
Direct
$130
Email
$125
Paid Search
$156
Other

Average order value by channels

Absolute values in $ from Jun, 2024 to Feb, 2025
Affiliates
Organic Search
Direct
Email
Paid Search
Other


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