Home/Insights/Marketing channel market shareDec, 2023 - Sep, 2024
United States

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

28%
Organic Search
26%
Direct
26%
Paid Search
10%
Social
5.3%
Email
5.1%
Other

Sessions share over time by channels

Share of sessions in % from Dec, 2023 to Sep, 2024
Organic Search
Direct
Paid Search
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

4.7%
Affiliates
2.5%
Email
1.6%
Paid Search
1.5%
Direct
1.4%
Display
2.1%
Other

Conversion rate over time by channels

Conversion rate from Dec, 2023 to Sep, 2024
Affiliates
Email
Paid Search
Direct
Display
Other

Average order value by channels

The average order value by channels

$144
Organic Search
$139
Direct
$136
Email
$131
Paid Search
$130
Affiliates
$129
Other

Average order value by channels

Absolute values in $ from Dec, 2023 to Sep, 2024
Organic Search
Direct
Email
Paid Search
Affiliates
Other


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