Home/Insights/Marketing channel market shareAug, 2024 - Jul, 2025
United States

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

28%
Direct
23%
Organic Search
21%
Paid Search
18%
Social
8.8%
Email
1.7%
Other

Sessions share over time by channels

Share of sessions in % from Aug, 2024 to Jul, 2025
Direct
Organic Search
Paid Search
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

5%
Affiliates
2.6%
Paid Search
2.6%
Direct
2.4%
Email
1.6%
Organic Search
2.7%
Other

Conversion rate over time by channels

Conversion rate from Aug, 2024 to Jul, 2025
Affiliates
Paid Search
Direct
Email
Organic Search
Other

Average order value by channels

The average order value by channels

$166
Organic Search
$160
Affiliates
$150
Email
$149
Direct
$146
Paid Search
$179
Other

Average order value by channels

Absolute values in $ from Aug, 2024 to Jul, 2025
Organic Search
Affiliates
Email
Direct
Paid Search
Other


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