Home/Insights/Marketing channel market shareNov, 2024 - Sep, 2025
United States

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

28%
Direct
23%
Organic Search
20%
Paid Search
19%
Social
8.7%
Email
1.6%
Other

Sessions share over time by channels

Share of sessions in % from Nov, 2024 to Sep, 2025
Direct
Organic Search
Paid Search
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

5.2%
Affiliates
2.6%
Paid Search
2.4%
Email
2.4%
Direct
1.7%
Organic Search
2.6%
Other

Conversion rate over time by channels

Conversion rate from Nov, 2024 to Sep, 2025
Affiliates
Paid Search
Email
Direct
Organic Search
Other

Average order value by channels

The average order value by channels

$167
Organic Search
$157
Affiliates
$151
Email
$151
Direct
$150
Paid Search
$174
Other

Average order value by channels

Absolute values in $ from Nov, 2024 to Sep, 2025
Organic Search
Affiliates
Email
Direct
Paid Search
Other


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