Home/Insights/Marketing channel market shareSep, 2023 - Aug, 2024
United States

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

30%
Direct
25%
Organic Search
21%
Paid Search
13%
Social
9.1%
Email
2.5%
Other

Sessions share over time by channels

Share of sessions in % from Sep, 2023 to Aug, 2024
Direct
Organic Search
Paid Search
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

4.2%
Affiliates
2.5%
Email
2%
Paid Search
1.9%
Direct
1.6%
Organic Search
2.1%
Other

Conversion rate over time by channels

Conversion rate from Sep, 2023 to Aug, 2024
Affiliates
Email
Paid Search
Direct
Organic Search
Other

Average order value by channels

The average order value by channels

$236
Paid Search
$192
Direct
$191
Affiliates
$181
Organic Search
$162
Email
$191
Other

Average order value by channels

Absolute values in $ from Sep, 2023 to Aug, 2024
Paid Search
Direct
Affiliates
Organic Search
Email
Other


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