Home/Insights/Social platform market shareApr, 2025 - Jan, 2026
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Social platform market share

This report analyzes traffic from different social media platforms on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Social platform market share

Traffic share by social platform

The share of traffic by social platform

54%
Facebook
36%
Instagram
4.7%
Tiktok
3.9%
Youtube
1.4%
Whatsapp

Sessions share over time by social platform

Share of sessions in % from Apr, 2025 to Jan, 2026
Facebook
Instagram
Tiktok
Youtube
Whatsapp

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Conversion rate by social platform

The conversion rate by social platform

5.1%
Whatsapp
2%
Instagram
1.2%
Facebook
0.82%
Tiktok
0.79%
Youtube

Conversion rate over time by social platform

Conversion rate from Apr, 2025 to Jan, 2026
Whatsapp
Instagram
Facebook
Tiktok
Youtube

Average order value by social platform

The average order value by social platform

$115
Facebook
$110
Whatsapp
$92
Instagram
$84
Tiktok
$69
Youtube

Average order value by social platform

Absolute values in $ from Apr, 2025 to Jan, 2026
Facebook
Whatsapp
Instagram
Tiktok
Youtube


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