This report analyzes traffic from different social media platforms on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by social platform
The share of traffic by social platform
54%
Facebook
36%
Instagram
4.7%
Tiktok
3.9%
Youtube
1.4%
Whatsapp
Sessions share over time by social platform
Share of sessions in % from Apr, 2025 to Jan, 2026