Home/Insights/Marketing channel market shareDec, 2023 - Sep, 2024
Canada

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

30%
Organic Search
27%
Direct
18%
Paid Search
12%
Display
8%
Social
4.3%
Other

Sessions share over time by channels

Share of sessions in % from Dec, 2023 to Sep, 2024
Organic Search
Direct
Paid Search
Display
Social
Other

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Conversion rate by channels

The conversion rate by channels

2.5%
Paid Search
2.5%
Email
2.3%
Direct
1.6%
Affiliates
1.3%
Organic Search
2.3%
Other

Conversion rate over time by channels

Conversion rate from Dec, 2023 to Sep, 2024
Paid Search
Email
Direct
Affiliates
Organic Search
Other

Average order value by channels

The average order value by channels

$172
Organic Search
$147
Direct
$105
Email
$89
Paid Search
$88
Affiliates
$116
Other

Average order value by channels

Absolute values in $ from Dec, 2023 to Sep, 2024
Organic Search
Direct
Email
Paid Search
Affiliates
Other


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