Home/Insights/Marketing channel market shareAug, 2024 - Jul, 2025
Canada

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

35%
Organic Search
24%
Direct
18%
Paid Search
17%
Social
4.4%
Email
2.8%
Other

Sessions share over time by channels

Share of sessions in % from Aug, 2024 to Jul, 2025
Organic Search
Direct
Paid Search
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

3.1%
Affiliates
2.7%
Paid Search
2.2%
Direct
2%
Email
1.6%
Display
2.4%
Other

Conversion rate over time by channels

Conversion rate from Aug, 2024 to Jul, 2025
Affiliates
Paid Search
Direct
Email
Display
Other

Average order value by channels

The average order value by channels

$180
Organic Search
$163
Direct
$144
Email
$136
Paid Search
$124
Affiliates
$116
Other

Average order value by channels

Absolute values in $ from Aug, 2024 to Jul, 2025
Organic Search
Direct
Email
Paid Search
Affiliates
Other


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