Home/Insights/Marketing channel market shareSep, 2023 - Aug, 2024
Canada

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

29%
Direct
25%
Paid Search
23%
Organic Search
9.4%
Email
7%
Social
6.5%
Other

Sessions share over time by channels

Share of sessions in % from Sep, 2023 to Aug, 2024
Direct
Paid Search
Organic Search
Email
Social
Other

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Conversion rate by channels

The conversion rate by channels

2.9%
Affiliates
2.4%
Paid Search
2.2%
Email
1.9%
Direct
1.6%
Social
2.5%
Other

Conversion rate over time by channels

Conversion rate from Sep, 2023 to Aug, 2024
Affiliates
Paid Search
Email
Direct
Social
Other

Average order value by channels

The average order value by channels

$136
Organic Search
$120
Affiliates
$118
Direct
$99
Paid Search
$98
Email
$133
Other

Average order value by channels

Absolute values in $ from Sep, 2023 to Aug, 2024
Organic Search
Affiliates
Direct
Paid Search
Email
Other


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