This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by channels
The share of traffic by channels
35%
Organic Search
24%
Direct
18%
Paid Search
17%
Social
4.4%
Email
2.8%
Other
Sessions share over time by channels
Share of sessions in % from Aug, 2024 to Jul, 2025