Home/Insights/Marketing channel market shareApr, 2024 - Feb, 2025
Globally

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

33%
Paid Search
29%
Organic Search
20%
Direct
10%
Social
5.2%
Email
2.2%
Other

Sessions share over time by channels

Share of sessions in % from Apr, 2024 to Feb, 2025
Paid Search
Organic Search
Direct
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

3%
Affiliates
2.4%
Email
2.2%
Direct
1.9%
Paid Search
1.2%
Organic Search
2%
Other

Conversion rate over time by channels

Conversion rate from Apr, 2024 to Feb, 2025
Affiliates
Email
Direct
Paid Search
Organic Search
Other

Average order value by channels

The average order value by channels

$153
Affiliates
$121
Direct
$120
Email
$117
Organic Search
$115
Paid Search
$168
Other

Average order value by channels

Absolute values in $ from Apr, 2024 to Feb, 2025
Affiliates
Direct
Email
Organic Search
Paid Search
Other


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