Home/Insights/Marketing channel market shareApr, 2025 - Mar, 2026
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Globally
Marketing channel market share
This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by channels
The share of traffic by channels
35%
Paid Search
28%
Organic Search
19%
Direct
12%
Social
4.6%
Email
1.7%
Other
Sessions share over time by channels
Share of sessions in % from Apr, 2025 to Mar, 2026