Home/Insights/Social platform market shareJun, 2025 - Apr, 2026
Globally

Social platform market share

This report analyzes traffic from different social media platforms on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Social platform market share

Traffic share by social platform

The share of traffic by social platform

79%
Facebook
13%
Instagram
5%
Youtube
1.8%
Tiktok
0.98%
Whatsapp

Sessions share over time by social platform

Share of sessions in % from Jun, 2025 to Apr, 2026
Facebook
Instagram
Youtube
Tiktok
Whatsapp

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Conversion rate by social platform

The conversion rate by social platform

5.5%
Whatsapp
1.1%
Instagram
0.98%
Facebook
0.64%
Youtube
0.35%
Tiktok

Conversion rate over time by social platform

Conversion rate from Jun, 2025 to Apr, 2026
Whatsapp
Instagram
Facebook
Youtube
Tiktok

Average order value by social platform

The average order value by social platform

$68
Instagram
$63
Tiktok
$61
Facebook
$40
Youtube
$12
Whatsapp

Average order value by social platform

Absolute values in $ from Jun, 2025 to Apr, 2026
Instagram
Tiktok
Facebook
Youtube
Whatsapp


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