Home/Insights/Social platform market shareDec, 2023 - Sep, 2024
Globally

Social platform market share

This report analyzes traffic from different social media platforms on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Social platform market share

Traffic share by social platform

The share of traffic by social platform

69%
Facebook
16%
Instagram
7.8%
Tiktok
4.4%
Snapchat
2%
Youtube
1%
Other

Sessions share over time by social platform

Share of sessions in % from Dec, 2023 to Sep, 2024
Facebook
Instagram
Tiktok
Snapchat
Youtube
Other

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Conversion rate by social platform

The conversion rate by social platform

4.4%
Whatsapp
1.2%
Instagram
1.1%
Youtube
0.94%
Facebook
0.91%
Tiktok
0.84%
Other

Conversion rate over time by social platform

Conversion rate from Dec, 2023 to Sep, 2024
Whatsapp
Instagram
Youtube
Facebook
Tiktok
Other

Average order value by social platform

The average order value by social platform

$59
Facebook
$49
Instagram
$46
Youtube
$42
Snapchat
$39
Tiktok
$25
Other

Average order value by social platform

Absolute values in $ from Dec, 2023 to Sep, 2024
Facebook
Instagram
Youtube
Snapchat
Tiktok
Other


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