Home/Insights/Social platform market shareOct, 2023 - Aug, 2024
Globally

Social platform market share

This report analyzes traffic from different social media platforms on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Social platform market share

Traffic share by social platform

The share of traffic by social platform

81%
Facebook
10%
Tiktok
5.4%
Instagram
1.6%
Whatsapp
1%
Snapchat
0.75%
Other

Sessions share over time by social platform

Share of sessions in % from Oct, 2023 to Aug, 2024
Facebook
Tiktok
Instagram
Whatsapp
Snapchat
Other

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Conversion rate by social platform

The conversion rate by social platform

2.2%
Whatsapp
1.1%
Instagram
0.7%
Facebook
0.63%
Snapchat
0.5%
Youtube
0.22%
Other

Conversion rate over time by social platform

Conversion rate from Oct, 2023 to Aug, 2024
Whatsapp
Instagram
Facebook
Snapchat
Youtube
Other

Average order value by social platform

The average order value by social platform

$143
Youtube
$108
Whatsapp
$93
Facebook
$68
Instagram
$62
Tiktok
$46
Other

Average order value by social platform

Absolute values in $ from Oct, 2023 to Aug, 2024
Youtube
Whatsapp
Facebook
Instagram
Tiktok
Other


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