Home/Insights/Search engine market shareFeb, 2025 - Dec, 2025
Globally

Search engine market share

This report analyzes traffic from different search engines on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Search engine market share

Traffic share by search engines

The share of traffic by search engines

95%
Google
3.6%
Bing
1%
Yahoo
0.24%
Duckduckgo
0.03%
Yandex

Sessions share over time by search engines

Share of sessions in % from Feb, 2025 to Dec, 2025
Google
Bing
Yahoo
Duckduckgo
Yandex

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Conversion rate by search engines

The conversion rate by search engines

2.3%
Bing
2%
Duckduckgo
1.9%
Google
1.3%
Yahoo
0.46%
Yandex

Conversion rate over time by search engines

Conversion rate from Feb, 2025 to Dec, 2025
Bing
Duckduckgo
Google
Yahoo
Yandex

Average order value by search engines

The average order value by search engines

$158
Yahoo
$158
Bing
$147
Duckduckgo
$113
Google
$86
Yandex

Average order value by search engines

Absolute values in $ from Feb, 2025 to Dec, 2025
Yahoo
Bing
Duckduckgo
Google
Yandex


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