Home/Insights/Internet users by ageDec, 2024 - Sep, 2025
Globally

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

22%
25-34
21%
45-54
18%
35-44
15%
55-64
13%
65+
12%
Other

Sessions share over time by users’ age

Share of sessions in % from Dec, 2024 to Sep, 2025
25-34
45-54
35-44
55-64
65+
Other

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Conversion rate by users’ age

The conversion rate by users’ age

1.8%
65+
1.7%
25-34
1.6%
18-24
1.6%
35-44
1.5%
45-54
1.4%
Other

Conversion rate over time by users’ age

Conversion rate from Dec, 2024 to Sep, 2025
65+
25-34
18-24
35-44
45-54
Other

Average order value by users’ age

The average order value by users’ age

$113
65+
$111
55-64
$111
45-54
$100
25-34
$100
35-44
$78
Other

Average order value by users’ age

Absolute values in $ from Dec, 2024 to Sep, 2025
65+
55-64
45-54
25-34
35-44
Other


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