Home/Insights/Internet users by ageFeb, 2025 - Jan, 2026
Globally

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

22%
25-34
21%
45-54
18%
35-44
15%
55-64
13%
18-24
11%
Other

Sessions share over time by users’ age

Share of sessions in % from Feb, 2025 to Jan, 2026
25-34
45-54
35-44
55-64
18-24
Other

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Conversion rate by users’ age

The conversion rate by users’ age

1.7%
65+
1.6%
25-34
1.4%
18-24
1.4%
45-54
1.4%
35-44
1.4%
Other

Conversion rate over time by users’ age

Conversion rate from Feb, 2025 to Jan, 2026
65+
25-34
18-24
45-54
35-44
Other

Average order value by users’ age

The average order value by users’ age

$125
55-64
$122
65+
$120
45-54
$109
35-44
$109
25-34
$87
Other

Average order value by users’ age

Absolute values in $ from Feb, 2025 to Jan, 2026
55-64
65+
45-54
35-44
25-34
Other


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