Home/Insights/Internet users by ageApr, 2024 - Feb, 2025
Globally

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

23%
25-34
19%
45-54
18%
35-44
15%
55-64
14%
18-24
12%
Other

Sessions share over time by users’ age

Share of sessions in % from Apr, 2024 to Feb, 2025
25-34
45-54
35-44
55-64
18-24
Other

Gain a 360 view of your competitors and identify opportunities with Grips

Get a free product tour
Spot sales opportunities

Conversion rate by users’ age

The conversion rate by users’ age

2%
65+
1.9%
18-24
1.9%
25-34
1.8%
45-54
1.8%
35-44
1.7%
Other

Conversion rate over time by users’ age

Conversion rate from Apr, 2024 to Feb, 2025
65+
18-24
25-34
45-54
35-44
Other

Average order value by users’ age

The average order value by users’ age

$111
55-64
$104
65+
$103
45-54
$97
18-24
$96
25-34
$91
Other

Average order value by users’ age

Absolute values in $ from Apr, 2024 to Feb, 2025
55-64
65+
45-54
18-24
25-34
Other


Transform competitive
insights & industry trends into growth

Get a free product tourGrips App Footer Image
© Grips 2022 All Rights Reserved